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Get to Know ASI’s Joe Haley

Filed under: Fun, General, Uncategorized


From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI

You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI?  Find out how he went from the world’s oldest intern to managing editor.

Q:What is your title and job description?
JH:I am the managing editor for the Editorial Department. I manage three publications; Stitches, Wearables and SGR, where I work with the editors, the designers, and the production team to make sure the magazines come out on time and with no errors.  I shoot editorial videos plus a semiweekly video program, The Joe Show, where I showcase supplier products.  I am also one of the hosts on the ASI Radio Show, among other things.

Q:What do you like about your position?
JH:I like that it is different every day. From day to day and sometimes from hour to hour, it completely changes and there is always something new and different to do.  It’s also a really fun industry and a fun company to work for. They have treated me well over the years.

Q:What was your position when you first started?
JH:I started out at ASI as the world’s oldest intern. I lost my job because of the recession; I had just bought a house and we had a baby on the way.  I kept seeing an advertisement for an Internship with ASI, but I had no idea what ASI or this industry was. I knew I should apply for the position because I was trying to get into journalism, which is what I have my degree in, and I couldn’t get a job in it because I didn’t have any work experience. ASI called me in for an interview and I ended up being late for it because I was up until 6 AM shoveling snow with my landscaping job and then I made a wrong turn getting there. I did end up getting the internship which started in mid-July and they offered me a position shortly thereafter.

Q:How have your job responsibilities change over the years?
JH:At that time we only had three magazines; Counselor, Specialty Selling Today and Imprint. I wrote for all the publications. I was interviewing people, writing articles, and doing research. Over time I worked my way up to higher positions. I always accepted addition work, any time there was an opportunity to do something I would do it. It’s like anything else, if you put in the effort and you work hard, hopefully you get recognized and you get more responsibility. I went from an intern, to assistant editor, to associate editor, to production editor to managing editor … and the rest is history.

Q:How has ASI changed over the years?
JH:When I first started with ASI we had the old computers where you needed a floppy disk to boot it up and to save your files on.  We didn’t even have the Internet. Later on, each department was allowed to have one computer with the Internet on it, ours was with the editor in chief, and if we wanted to do any type of research we would have to go into her office to use it. I didn’t even have a cubicle when I first started. I had a table outside of a cubicle, and the department’s printer was on the other side of me, so any time someone had to print something they would come over to where I was working.

Q:How would your colleagues describe you?
JH:Loud … no just kidding. I think they would say I have a good sense of humor, that I am dedicated to my job, I’m a team player, and I’m creative.

Q:What is something that people don’t know about you?
JH:I have been coaching soccer since 1989; it’s something that I love to do. In the year 2000, I was named the Intermural Coach of the Year for the state of Pennsylvania. Then I joined the State of the Associates coaching staff where I created a soccer program for our club that the state still uses as a model.

Q:If you could be a promotional product what would you be?
JH:I would be a light up ice cube. Those are a lot of fun.

Q:If your story here were to be made into a movie, who would you want to play you?
JH:My coworker Joan Chaykin always says I remind her of Richard Dreyfuss, so I would say him. I guess anyone who has curly hair and wears glasses.

Fore more, Click Here

– Interview by Lauren Medina

Tip of the Day – 7 Hot Trends for 2011

Filed under: Tip of the Day

What’s up in the world of wearables for 2011? Advantages magazine knows. In fact, they did an entire story about the seven hottest apparel trends to look out for in 2011.

MilitaryHere are the trends, plus a little snippet of what they are.

  1. Jewel Tones: If you’re looking to add value and class to your promotional campaign, invest in deep jewel tones. Rich tones, such as amethyst purple, ruby red and sapphire blue, have a bold, lush quality. It is ideal to pair jewel tones with neutrals, particularly black and white.
  2. Distressed/Military: There’s no denying it: Burnout is still hot.
  3. Performance Fabrics: At a time when people have enough on their plates, it comes as no surprise that performance and worry-free fabrics are becoming more and more in demand.
  4. Simple, Clean Lines: Maybe we can blame (or thank) Jon Gosselin, but it’s time to bid farewell to the era of Ed Hardy. Apparel is moving away from overly embellished and into more subtle, sensible looks.
  5. Specialty Inks: Decorators are looking into the appeal of conservative color prints.
  6. Laset Etching: One of the ways that the subtle look in apparel is being achieved is through laser etching. In this method, a logo is displayed via a laser burning off the top layer on polyester pieces.
  7. Tonal Embroidery: Tonal, color-on-color embroidery is one of the hottest ways to display a logo. Like in the past, the left chest is popular for logo placement, but more logos are showing up on back yokes.

Read the entire article on asicentral.com here.

Tip of the Day – Get Customers to Pay

Filed under: Tip of the Day

Get Customers to PayHere are 3 ways to gently prompt customers to pay:

  • Pick up the phone and call. Even if it’s a few days before the bill’s due. Make sure the client received the invoice with no problems, and ask if there’s anything else you can do.
  • Set up an online billing system. The system can send automatic reminders via e-mail when bills come due. 
  • Have a system of routine follow-up checks. Do this for all projects that include a question about billing.

From Wearables magazine’s Sept. 2010 issue.

Wearablesmag Undergoes Facelift

Filed under: site updates, Wearables

Goodbye boring and bland, hello awesome! (Yeah, that’s right.)

After several months of planning, our sister site wearablesmag.com — the online home of Wearables magazine — has finally undergone a long-awaited facelift. Welcome to the new and improved wearablesmag.com.

Gone are the days when the only content from the magazine you could find online were 3 feature stories, the Cheat Sheet and Product Showcase. The newly designed site now offers almost all the content the magazine does, including:

  • Wearables University
  • Business Toolkit
  • Fashion Sense
  • Ask the Advisory Board

And best of all, the upgraded site also offers content not available in print, like multimedia videos and podcasts as well as the Wearables Style newsletter, all accessible from the homepage! (NOTE: You can play the latest videos and podcasts directly on the homepage in our multimedia widgets.)

But don’t take my word for it, check it out for yourself here. And while you’re at it, take a look at a before and after shot, below:

BEFORE: Bland and Boring

AFTER: Awesome!

–WebSurgeons LTD.

Wearables Apparel Design Awards

Filed under: Awards

Here it is not even 2009 yet and already we’ve got our first Awards listings of the new year!

Hot off the press, the 2009 Wearables Apparel Design Awards page is now live and available on ASICentral.com by clicking here.

In this second annual awards program, Wearables — one of our seven magazines (www.wearablesmag.com) — went in search of the most attractive and functionally designed apparel and ad specialty accessories to hit the market. The following are the categories represented in the awards:

  • Best Accessory
  • Best Embellishment
  • Organic Apparel & Accessories
  • Outerwear
  • Performance Polos
  • Recycled or Repurposed Apparel & Accessories
  • Trendy Hats
  • Use of Color in Apparel & Accessories
  • Woven/Button-Front Shirt & Blouses
  • Readers’ Choice Award

So, what are you waiting for?! Check out the Wearables Apparel Design Awards now!



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