December 30, 2010
Filed under: Tip of the Day
What’s up in the world of wearables for 2011? Advantages magazine knows. In fact, they did an entire story about the seven hottest apparel trends to look out for in 2011.
Here are the trends, plus a little snippet of what they are.
- Jewel Tones: If you’re looking to add value and class to your promotional campaign, invest in deep jewel tones. Rich tones, such as amethyst purple, ruby red and sapphire blue, have a bold, lush quality. It is ideal to pair jewel tones with neutrals, particularly black and white.
- Distressed/Military: There’s no denying it: Burnout is still hot.
- Performance Fabrics: At a time when people have enough on their plates, it comes as no surprise that performance and worry-free fabrics are becoming more and more in demand.
- Simple, Clean Lines: Maybe we can blame (or thank) Jon Gosselin, but it’s time to bid farewell to the era of Ed Hardy. Apparel is moving away from overly embellished and into more subtle, sensible looks.
- Specialty Inks: Decorators are looking into the appeal of conservative color prints.
- Laset Etching: One of the ways that the subtle look in apparel is being achieved is through laser etching. In this method, a logo is displayed via a laser burning off the top layer on polyester pieces.
- Tonal Embroidery: Tonal, color-on-color embroidery is one of the hottest ways to display a logo. Like in the past, the left chest is popular for logo placement, but more logos are showing up on back yokes.
Read the entire article on asicentral.com here.
September 16, 2010
Filed under: Tip of the Day
Here are 3 ways to gently prompt customers to pay:
- Pick up the phone and call. Even if it’s a few days before the bill’s due. Make sure the client received the invoice with no problems, and ask if there’s anything else you can do.
- Set up an online billing system. The system can send automatic reminders via e-mail when bills come due.
- Have a system of routine follow-up checks. Do this for all projects that include a question about billing.
From Wearables magazine’s Sept. 2010 issue.
Filed under: Wearables, site updates
Goodbye boring and bland, hello awesome! (Yeah, that’s right.)
After several months of planning, our sister site wearablesmag.com — the online home of Wearables magazine — has finally undergone a long-awaited facelift. Welcome to the new and improved wearablesmag.com.
Gone are the days when the only content from the magazine you could find online were 3 feature stories, the Cheat Sheet and Product Showcase. The newly designed site now offers almost all the content the magazine does, including:
- Wearables University
- Business Toolkit
- Fashion Sense
- Ask the Advisory Board
And best of all, the upgraded site also offers content not available in print, like multimedia videos and podcasts as well as the Wearables Style newsletter, all accessible from the homepage! (NOTE: You can play the latest videos and podcasts directly on the homepage in our multimedia widgets.)
But don’t take my word for it, check it out for yourself here. And while you’re at it, take a look at a before and after shot, below:
BEFORE: Bland and Boring
Filed under: Awards
Here it is not even 2009 yet and already we’ve got our first Awards listings of the new year!
Hot off the press, the 2009 Wearables Apparel Design Awards page is now live and available on ASICentral.com by clicking here.
In this second annual awards program, Wearables — one of our seven magazines (www.wearablesmag.com) — went in search of the most attractive and functionally designed apparel and ad specialty accessories to hit the market. The following are the categories represented in the awards:
- Best Accessory
- Best Embellishment
- Organic Apparel & Accessories
- Performance Polos
- Recycled or Repurposed Apparel & Accessories
- Trendy Hats
- Use of Color in Apparel & Accessories
- Woven/Button-Front Shirt & Blouses
- Readers’ Choice Award
So, what are you waiting for?! Check out the Wearables Apparel Design Awards now!