April 2, 2013
Filed under: Wearables
I love the color green, and all the shades in between, especially the warmer ones like turquoise and teal. That’s why I was so happy to see that Pantone selected a shade of green — Emerald — as the Pantone Color of the Year for 2013.
How exactly does this affect the promotional products industry? If you deal in apparel, then you know that ASI has its finger on the pulse of fashion trends and our Wearables magazine devotes ink each issue to the hottest hues and how you can use them.
Want to see some cool examples of emerald in action and how to pair it with other hues? Then you don’t want to miss this issue of Wearables Fashion Sense.
January 16, 2013
Anyone can start a blog these days, but how can you turn yours into a successful one?
Well, a great start would be to know who your audience is and to deliver useful content to them. Or else, what’s the sense, right?
In a recent Wearables “Business Toolkit” article, well-known industry bloggers like Bobby Lehew (Robyn Promotions) and Mark Graham (Rightsleeve, Inc.) weigh in on how to increase customer loyalty and attract new customers simply by creating and maintaining a valuable blog. Eager to learn more? Then click here! And in the meantime, here are 3 tips for success from prolific blogger Brad White (Boundless Network):
December 11, 2012
As a New York sports fan, I know that my teams will never fail because the owners aren’t dishing out tons of dough to high-profile players. The way they perform *as a team* on the fields, rinks and courts determines the success of the team, not the individuals’ performances, which brings me to the subject of today’s blog: Building success through teamwork.
You can have the best people in place, but they have to work well with others in order for success to be achieved. A recent article in Wearables magazine maps out how a communal mentality and team-building exercises can really help achieve your goals as a business, and how to deal with those who don’t play well in the sandbox. Check out this article, “There’s No ‘I’ In Team,” now for more, and in the meantime here are 5 team-building tips.
December 10, 2012
Filed under: Tip of the Day
Did you know: It takes about 100 calls to yield 30 decicion-makers, who after two to four appointments will then yield a new client or deal?
Phew, that seems like a lot and it is, but you’ve got to put in the time if you’re gonna “always be closing” right? But thankfully it doesn’t have to be as difficult as it sounds. The current issue of Wearables magazine has some excellent advice on proven lead generators, identifying the perfect client, handling buyer objections and more. Check out this “Sales Buzz” article now, and in the meantime here are 5 proven lead generators to whet your whistle:
December 3, 2012
Filed under: Tip of the Day
Just a few short weeks ago I wrote about the top 12 fashion apparel trends for 2013, as predicted by Wearables magazine. Not to be outdone, Advantages magazine has gone with a similar story in its Apparel Issue for December. Titled “6 Hot Trends For 2013,” this article showcases the 6 apparel pieces that are likely to be big sellers in 2013 and how to sell them. Want to get a head start on 2013? Don’t miss this article. And here are the 6 apparel trends:
BONUS: Here are 5 FREE Fashion Apps to help you succeed
November 7, 2012
Filed under: Wearables
In this month’s Wearables’ magazine feature story titled “Top Trends for 2013“, there’s a neat little lead-in that goes something like this: “When the future’s coolest trends echo styles of the past, it means there’s no time like the present to sell them.”
Being a lover of old-fashion style and all things retro — I’m currently trying to bring back love for the ’stache by growing one — I enjoyed reading this article and learning about how what’s old is new again. Want to know what wearables are going to be hot in ‘13? Check out this article now!
And in the meantime, here’s a list of the top 12, including the year they were first popular:
October 3, 2012
Thinking about going into business for yourself? It’s certainly not an easy endeavor, but when done correctly can be very rewarding. Just ask Michael Neal Kaufman of Wear It’s At (asi/356021). He made the jump in 1983 and hasn’t looked back.
September 14, 2012
There’s no denying the power of the hoodie. From the classroom to the boardroom, the popular apparel seems to be everywhere. Even my grandmother has one … with bling no less!
This month’s Wearables feature “Hoodie Nation” by Christopher Ruvo drops the knowledge on how you can tap into the sheer awesomeness of this wearable and strike sales gold. Read on for details, and in the meantime enjoy these 5 hoodie pop culture highlights:
August 9, 2012
Think a T-shirt is just a T-shirt? Not these days, as the folks over at Wearables magazine can attest. This month’s cover story, “For Variety’s Sake,” breaks down the dozens of styles into 10 families of tees. If you’re in the promotional apparel business, this is one article you won’t want to miss. PLUS: 3 tips on how to find the right shirt. Read on, and enjoy! And here are the 10 families of T-shirts:
August 1, 2012
It should come as no surprise the value interns can bring to a company. Not only can they be a cheap and valuable resource, but they can also serve as key connections to new clients. This month’s “Business Toolkit” in Wearables magazine delves a little deeper into the employee-intern relationship and how distributors can really benefit from the right person. Check out the article now, and in the meantime here are 3 tips on how to find quality interns: