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4 Tips on How To Increase Your Company’s Online Presence with Search Engine Marketing

Filed under: Tip of the Day

Search Engine MarketingWikipedia defines search engine marketing — or SEM — as: a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

Sound complicated? Well it’s not, and you might already be doing some without even knowing it! This month’s Stitches magazine State of the Industry 2013 is packed with tons of great information on everything from how to diversify your customer base and lead-generation strategies to posting good content and, yes, even how to optimize your website through SEM! Don’t miss this feature, and in the meantime, here are the 4 tips:

  • Add meta page titles once your site is functional
  • Take charge of your company’s website
  • Create and post videos
  • Learn how to manage your SEM strategy

State of the Industry Surveys 2012

Filed under: Survey

State of the IndustryIndustry people, it’s that time of year again!

Our fine Research Department is currently investigating the overall health of the industry for our annual Counselor State of the Industry report. Take a few minutes to fill out our survey and you could win some great prizes, including:

  • Distributors: 1 of 3 prizes totaling $1,500, which includes the grand prize of a $1,000 gift card
  • Suppliers: free ad in an ASI magazine

Distributors, click here for the survey.

Suppliers, click here for the survey.

So what are you waiting for!? Take our survey now!

Tip of the Day – Create A Blog On WordPress

Filed under: Tip of the Day

If you already have a Web site and hosting service, there’s a strong possibility that WordPress.org will have an easy, automatic way to install its blogging program in a subfolder of your Web site, according to Erich Campbell, digitizer and e-commerce manager for Albuquerque, NM-based Black Duck Inc. (asi/140730). “If not, they’ll very likely be able to help you get it installed, seeing as it’s a very popular platform for blogging,” he says. “In my case, I downloaded the package myself and installed it in a subfolder. 

“To start, it’s as easy as unzipping a file and transferring the resultant files into the folder on my Web site,” Campbell says. “After that, a short visit to the WordPress Codex at www.codex.wordpress.org led me right to a host of documents that walk you through the initial setup step by step.”

Kristine Shreve, director of marketing for The Ensign Group, notes that there are a variety of themes that can be used to personalize the look and feel of your blog. Many of those themes can be found at www.word

Shreve says there are two main ingredients for a successful blog: “One is to have good content. You have to provide informative, well-written, interesting posts, and you have to do it consistently. You should also have a fairly regular posting schedule,” she says. “The second component for a successful blog is community. Find other people who are blogging in the same general subject category, and comment on their blogs. Add blogs that you like to your blogroll. – Shane Dale

From the 2010 Stitches State of the Industry

Win Cash and Prizes Just for Taking Our Surveys

Filed under: Research, Uncategorized

Each year, Counselor magazine goes to great lengths to research and report on the health of the advertising specialty industry. Through its annual State of the Industry issue, Counselor reports on everything from profits and sales volumes to top markets and products.

But this research would not be possible without the data, which is why it’s so important that any and all ad specialty professionals should be taking the time to fill out our surveys — we want as many submissions as possible so that we know the research is accurate.

Of course, filling out surveys can be time consuming and we know time is money. That’s why Counselor is offering an added incentive to both distributors and suppliers to take the surveys. Here are the details.

  • Distributors: Click here and fill out this survey and you will automatically be entered to win $1,000 cash or one of two $250 American Express Gift Cards.
  • Suppliers: Click here and fill out this survey and your name will be entered in a drawing to win one of three thank-you gifts: A free one-page ad in Advantages, Counselor, Successful Promotions, Wearables or Stitches.

Please take the survey that applies to you today and help Counselor produce the most important research report done in the ad specialty industry each year.


Win $1000! Take the State of the Industry Survey

Filed under: Survey

Hey ASI members, wanna win a $1,000? In this economy, who wouldn’t?!

Counselor is currently polling professionals in the industry to see how the market did in 2008. We need your input. We’re inviting both suppliers and distributors to take our annual State of the Industry survey. So, please take some time to click the appropriate link below and complete the survey. You’ll be entered into a random drawing to win up to $1,000.

Distributors, vote here.

Suppliers, vote here.

So what are you waiting for? Vote now and you could be a grand richer!

–GRAND daddy


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