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Pantone’s Color of the Year 2013 - Emerald

Filed under: Wearables

Pantone Color of the Year 2013 - EmeraldI love the color green, and all the shades in between, especially the warmer ones like turquoise and teal. That’s why I was so happy to see that Pantone selected a shade of green — Emerald — as the Pantone Color of the Year for 2013.

How exactly does this affect the promotional products industry? If you deal in apparel, then you know that ASI has its finger on the pulse of fashion trends and our Wearables magazine devotes ink each issue to the hottest hues and how you can use them.

Want to see some cool examples of emerald in action and how to pair it with other hues? Then you don’t want to miss this issue of Wearables Fashion Sense.


Poll Results: Has Trust Between Suppliers and Distributors Improved?

Filed under: Poll Results

Is trust between suppliers and distributors Better, Worse or the Same today than five years ago?

That’s the question we posed to our users last month, and according to our results, the answer is bleak.

By a margin of 42% (93 votes) to 34% (76 votes), our users voted for “Worse” over “Better” with the remaining 24% (52 votes) saying “Same”. (Don’t miss Counselor magazine’s 3-part look at trust issues in the industry.)

Here’s the complete breakdown to this poll: (TOTAL VOTES: 221)

Trust between Suppliers and Distributors


6 Tips for Negotiating with Suppliers

Filed under: Tip of the Day

Negotiate with SuppliersNegotiating … yeah, it can be daunting, especially if you’re a small distributor just starting out. But when dealing with suppliers, remember: You have the right to negotiate.

In an April management article, Counselor magazine offers some great tips and advice on how get your haggle on. Want to improve your negotiation skills? Then this article is a must-read. In the meantime, here are 6 tips for negotiating with suppliers:

  • Vet Potential Partners
  • Gather Information
  • Narrow the Field
  • Weigh Other Costs
  • Put It All Out There
  • Build a Symbiotic Relationship

Poll Results - Are Clients Asking for USA-Made Products? Yes!

Filed under: Poll Results

According to our poll results, looks like “Made in America” is back and thriving once again in the promo products industry!

In early February, we posted the following question to our users: Clients are asking for USA-made products: with the following answer options:

  • More
  • Less
  • About the same
  • They are indifferent

Of the 250 total votes, almost two-thirds (163 votes, 65%) said “more”, while less than 5% (12 votes) said “less”. Rounding out the remainder of the votes were “About the same” with 17% (43 votes), and “They are indifferent” with 13% (32 votes).

Here’s the complete breakdown, including chart, to this poll: (TOTAL VOTES: 250)

Poll: Made In The USA

Take the new poll on ASICentral.com now!


Fastest-Growing Distributors and Suppliers from the Past 6 Years

Filed under: Awards

Fastest-Growing CompaniesIf your company has been experiencing incredible growth over the past few years, then ASI wants to hear from you! Why? Well, you could be recognized by Counselor magazine in its annual Top 10 Fastest Growing companies in the industry award.

To be eligible for this category, your company must meet all of the following criteria:

  • Promotional product sales were $200,000 or more in 2010.
  • 2011 sales must be more than 2010 and 2012 sales must be more than 2011.
  • 2012 sales were $1 million or more.

Both suppliers and distributors are eligible. So … does your company have what it takes? Then click here to nominate it now! And in the meantime, here are the fastest-growing distributors and suppliers of the past 6 years:

2012

2011

2010

2009

2008

2007


Photos from the Republican National Convention in Tampa

Filed under: Fun

A few Editorial colleagues of mine — Joan Chaykin and Jennifer Vishnevsky — are on assignment at the RNC in Tampa, and they’ve snapped a few fun pics of the ad specialties they found. Enjoy!

 
Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products

Republican National Convention Promotional Products
 
Republican National Convention Promotional Products

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Promotional Apparel Industry’s Top 10 Best Dressed

Filed under: Wearables

Just like a salesman of, say, breath mints should have fresh breath, so too should those representing the promotional apparel industry dress well. I mean, come on, if I were in the market for the latest in cutting-edge promotional product gear and fashion, I’m not going to the guy (or gal) dressed in sweat pants and soup-stained T-shirts, know what I mean!

This month’s Wearables magazine gives a shout-out to the 10 best-dressed and stylish individuals in the ad specialty industry and why they were chosen. It’s a great read so check it out! In the meantime, here’s a peek at those who ”dress the part” in the industry.

Cloud

Cloud, President, Red Cloud Promotions


Megan Erber

Megan Erber, Mid-Atlantic Regional Sales Director, Jetline


Andrew Spellman

Andrew Spellman, Vice President of Corporate Markets Sales, TRG Group


Sarah Merrill

Sarah Merrill, Senior Account Manager, Mercury Promotions & Fulfillment


Bob Zocco

Robert Zocco, President, Logovision


Cloud

Bill and Janet Korowitz, CEO and Marketing Manager, The Magnet Group


Chris Blakeslee

Chris Blakeslee, Vice President of Sales, Broder Bros. Co.


Anita Emoff

Anita Emoff, President of Boost Rewards, Shumsky


Jason Emery

Jason Emery, Vice President of Sales, Logomark


Best Places to Work 2011: The Countdown

Filed under: Research

Counselor Best Places to WorkStarting Thursday, Aug. 25 at 10:00 a.m. EST, we will begin counting down the 85 Best Places to Work in the ad specialty industry. Using ASICentral.com’s “Latest News” area on the homepage, each company will be named (in increments of 15 or 10), along with rank, in ascending order starting at No. 85 and working all the way up to No. 1. The first 15 companies (85-71) will be listed on Thursday at 10:00 a.m. with the Top 10 being named on Monday, August 29 at noon. The following is the schedule for the countdown:

  • Companies 85-71: Thursday, Aug. 25, 10 a.m.
  • Companies 70-61: Thursday, Aug. 25, noon
  • Companies 60-51: Thursday, Aug. 25, 2 p.m.
  • Companies 50-41: Thursday, Aug. 25, 4 p.m.
  • Companies 40-31 Friday, Aug. 26, 10 a.m.
  • Companies 30-21 Friday, Aug. 26, noon
  • Companies 20-11 Friday, Aug. 26, 2 p.m.
  • Companies 10-1 Monday, Aug. 29, noon

As the companies are named, a running list will be kept for reference.

Good luck on making this year’s Counselor Best Places to Work list!


Tip of the Day - Get a Business Loan

Filed under: Tip of the Day

LoansFrom “Blueprint” in Counselor’s August 2011 issue …

Once a financial checkup is conducted, business owners often realize that they need more cash on hand to adequately run and finance their growing operation. While credit from banks is still tight, here are three ways to get lenders on your side:

  1. Get organized. Know how much you want to borrow, what you can pledge as collateral and how you will use the loan, says Mike Griffin, business services manager for United Federal Credit Union. “The institution is going to request a lot of information from you, so have your financial records in order,” he says. “When applicable, have projections – this will demonstrate to the loan officer that you are prepared.”
  2. Do your research. It is important to find a financial institution that is able and willing to lend money, says Griffin. Then, the key is to find a loan officer who is willing to work with you. “A good loan officer will be of assistance long after you close the loan.”
  3. Move your “business relationship” to the lender. Show potential lenders that you’re willing to expand the financial partnership past the terms of the loan. “Tell the loan officer you are willing to move your checking accounts,” says Griffin. “Having statements is a big plus. Ask them about other services and products. Business relationships for a financial institution are more important than ever.”

For more information, check out the Blueprint section of this month’s Counselor magazine.


Win $25 - Suggest An ASI Radio Show Topic

Filed under: asi radio show

ASI RadioOne of the cool things about being a radio engineer and the “social network dude” for the weekly ASI Radio Show is that I’ve gotten to know some of our listeners pretty well. And when one of our shows covers a particularly helpful topic, these same listeners are not shy in pointing this out. In fact, when we cover a hot topic the phone lines and social networks just light up with tons of great questions and comments, a testament to how well our listeners have their fingers on the pulse of the industry.

For instance, our June 14 show titled Should You Bring Your Suppliers on Sales Calls? was so interactive it simply turned into a forum for users and listeners to engage with our show hosts. It was brilliant!

So, for our next radio show — August 9 — we are opening up show topic suggestions to you, our listeners, and offering a $25 Visa Gift Card to the suggestion we use! If you’ve got a great idea for a show topic, post a comment below to the blog, on ASICentral Facebook, in Twitter or email us at feedback@asicentral.com.

So stay tuned, and good luck!

– DJ VeeDee


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