September 4, 2014
By Rachel Abraham
I have had some time to reflect on the opportunities and accomplishments I have made at ASI. It has been such a rewarding and an invaluable experience. I was not familiar with the promotional products industry at all prior to interning here, but I was eager to learn and expand my writing. I was definitely nervous about starting this new endeavor, but it turned out just fine — better than fine. The guidance, colleagues and assignments made this summer enjoyable.
I never had a full time position as a writer before interning here, but I had taken on a few online internships while working as a cashier after graduating college. It seemed I would never find something truly satisfying, but then came the email notification from ASI. When I first came across the application for the editorial intern position, I knew this is what I needed to get my foot in the door and to get hands on experience in writing. It was the ideal position for me because I majored in print journalism.
The internship included a free week trip to New York City and housing at NYU where I had a fantastic view of Manhattan! I received training from the Dow Jones News Fund in business journalism. It was an intense and exciting week with guest speakers, quizzes on current events and article writing. While in New York I visited news media, such as: the New York Times, the Wall Street Journal and NBC Nightly News. Bonuses included the chance to be a tourist and explore the city by trying different restaurants visiting Times Square, and visiting the September 11th Museum.
I went through mixed emotions my first day at ASI, but I quickly became relaxed by the way I was treated. Michele Bell and the other members of the Editorial department helped me get acclimated to the new work environment. Sara Lavenduski, my fellow colleague and a former Editorial intern, was always available to help if I had any questions and gave me some great pointers. I have written for ASI’s award winning magazines and have had to meet deadlines. For example, I contributed to Trend Alerts for Wearables. I also profiled designers and their fashion and covered Fall/Winter trends for Stitches that I just saw in the newest publication. Check it out!
There have also been many perks. It did not hurt that there was an on-site Starbucks that helped with those afternoon cravings. But aside from that, I have had the chance to assist with fashion photo shoots, and see the behind the scenes of how models prep. It was fascinating to see the collaborative effort that was made to create those outstanding shots. I also attended a Phillies game for Joe Haley’s 20th anniversary at the company and participated in a painting party. We even had a wine and cheese party showcasing our artwork. I can’t forget about decorating an “ArtCar” for three days with different promotional items for the ASI Chicago Show. It is been a great way to spend my summer where I also befriended my fellow interns, Corrie Purvis and Virginia Lucas. I’ll never forget our walking breaks around the building!
The overall experience has been one I could not have expected. I now have another great addition to my resume. I appreciate the knowledge I have gained and the people I have come in contact with. Thanks to ASI, I feel more prepared and confident in my future.
August 8, 2014
By Corrie Purvis
Starting a new job is always difficult – new people, new goals, a completely new mindset – but it’s even more daunting to come into an entirely new industry. ASI, however, made this transition manageable, and, in fact, enjoyable. This summer I was able to learn so much about the promotional products industry, while also expanding my writing portfolio. And there was time for some fun as well.
One unique aspect of interning at ASI is the week of training prior to the start of work. Because of Tim Andrews’ connection to Dow Jones, we (Rachel Abraham and I) were able to participate in the Dow Jones News Fund Business Reporting “boot camp” in New York City. There, we met rising business journalists from across the country and learned a thing or two about the fundamentals of writing for a business audience. Our instructor, Will Sutton of Grambling State University (a fairly interesting man), toured us around the bustling Manhattan streets, meeting editors and producers of publications like The New York Times, The Wall Street Journal and NBC Nightly News. This week truly engraved the idea into my mind that with hard work, I could also end up here someday.
Once back in Trevose (almost as glamorous as the Big Apple!), it was time to get started on serious business. The Editorial department at ASI did a wonderful job welcoming us interns, giving us time to adjust to the new environment before giving us a ton of assignments. Over the course of the summer, we had the opportunity to write and do research for all five ASI publications, as well as speak with some of the top names in the industry – I even interviewed a man who helped create costumes for Breaking Bad! We helped put together showcases, best in show spreads, write designer profiles and glued seemingly thousands of items to a yellow Mazda (quite a resume addition).
We were also fortunate enough to assist with a fashion shoot for Stitches and Wearables magazines. As budding fashionistas ourselves, it was exciting to get a behind-the-scenes look at what it takes to put together the stunning images you see in these publications. It also made me realize that modeling is more than just pouting at a camera – those girls were working it!
In all seriousness, ASI is without a doubt one of the best places I have ever worked (at 21 I’ve only worked at so many locations, but regardless). The culture here is relaxed, yet still professional; I can comfortably come to the office and actually enjoy my work. I mean, how many offices host World Cup viewing parties during work hours? The Editorial department took a day to go to a Phillies game, and another day to express our artistic sides at a painting studio. I never in a million years expected to do any of these things as a summer intern, and it’s great to be at a company that genuinely values its employees.
This was definitely not an internship that involved just getting coffee for my superiors (although I did do that once … Michele drinks a lot of coffee!). The amount of experience and exposure I got with writing for this industry is exceptional, and unparalleled. As I head back to school for my final semester, I take with me capacious stacks of writing samples, as well as connections and even friends with whom I hope to stay in contact after my time at ASI comes to a close.
ASI CEO and President Tim Andrews with Rachel Abraham (left) and Corrie Purvis.
Working on the ASI PromoCar.
At a fashion photo shoot.
July 18, 2014
From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI
You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI? Find out how he went from the world’s oldest intern to managing editor.
Q:What is your title and job description?
Q:What do you like about your position?
Q:What was your position when you first started?
Q:How have your job responsibilities change over the years?
Q:How has ASI changed over the years?
Q:How would your colleagues describe you?
Q:What is something that people don’t know about you?
Q:If you could be a promotional product what would you be?
Q:If your story here were to be made into a movie, who would you want to play you?
Fore more, Click Here
– Interview by Lauren Medina
June 11, 2014
Want to show your prospects a reason to expect success from your promotional solutions? Advantages magazine says provide research.
June 4, 2014
Filed under: Poll Results
Oh my, how far has Internet Explorer fallen?
Just five years ago, IE was by far the predominant browser I used on my desktop. And now, sadly, I hardly use it anymore, at work or at home. But my Internet behaviors aside, I wanted to know from our users which browser they preferred to use from their desktops, so I posed this question on our Facebook page:
Which Internet browser do you use most often on your desktop? Here are their answers in chart form: (Total votes: 65)
Stunning, huh? Of all the answers we received, only 4% said they used the Microsoft product, with Google’s Chrome leading the way with 53% of the votes. But since this was Facebook and your answer was directly attributed to your name, I thought that maybe some people may have been dishonest in their use of IE since, well, it’s not the most trendy thing these days. (Security flaws tend to do that.)
Anyway, I reached out to our users on ASICentral.com via an anonymous poll, and what I found out is this: Chrome is still king … but not by as big a margin. And IE’s not the peon we were led to believe on Facebook. Here are the results from our ASICentral.com poll: (Total votes: 389)
So what do you think of these results? Post a comment now!
April 23, 2014
You’re hip, you’re with it, you know all the latest trends … but did you know that it could lead to more sales? Advantages magazine shares some tips on how you can not only find the latest trends, but make them work for you.
April 22, 2014
Who doesn’t love freebies? After all, this is the promotional products industry, where giving away free branded stuff is how our clients do business!
And since today is Earth Day, we figured we’d highlight several eco-friendly Earth Day-freebies being offered by some major brands. Here’s a list of some great promotions that include cool giveaways in honor of Mother Earth. So get your green on and enjoy!
Got any you’d like to add? Post a comment now!
April 7, 2014
Filed under: Poll Results
With the industry’s first quarter wrapping up, it’s now time to present the results of our most recent poll, which asked the question “I expect my first-quarter sales to be:” with the following answer options:
Of the 146 total votes, 98 (67%) said they expect their 2014 1st-quarter sales to be more than 2013, with 25 (17%) saying they think sales will be less. The remaining 23 votes (16%) said they expect sales to be about the same.
Here are the full results in graph form.
March 12, 2014
South by Southwest (SXSW) is a set of film, interactive, music festivals and conferences that happens once a year. This year, ASI is sending Jake Krolick, ASI’s creative director of marketing, to attend the festival to see promotional products in full effect. Find out why events like SXSW are so important to this industry and what you can expect to see from Jake’s journey.
Q: Why did you decide to attend SXSW?
Q: How are promotional products used at SXSW?
Q: Why are events like SXSW so important to this industry?
Q: What is one of the top promotional products at SXSW?
Q: What are you most excited for outside of promotional products?
Q: What content will you bring back from SXSW?
Make sure to check out our Facebook page to see photos and videos from SXSW.
February 6, 2014
Get to know some of your peers! In this month’s Advantages magazine Profile feature, Danette Gossett — President/CEO of Gossett Marketing (asi/212200) — dishes on everything from best advice to childhood ambitions. Enjoy!
Five Things I’m Loving Now