March 30, 2015
Filed under: Fun
Guest blogger Dawn Marie is ASI’s PR manager and creator and driver of the ASI Promocar, part of a year-long PR campaign to drive attention to the promo products industry.
Looking for promotional products when you’re on the road is like looking for Waldo. At first, you might have trouble seeing them. Then, you see them everywhere:
The toiletries at the Hyatt Regency in Long Beach, CA, where the ASI Promocar (#ASIpromocar) was on display before setting off on its cross-country PR tour. The snazzy red sunglasses worn by a woman lunching at Argentine Grill in North Hollywood, who said she got them from her school, University of Redlands, and loved them so much she wore them every day (watch video).
The big bowl of giveaway matches at Boa restaurant in Santa Monica. The coffee mug at the Laurel Canyon house where I’m staying. Even the big bold “Cali” T-shirt sported by the MC of the hip hop group entertaining the crowd at Santa Monica Pier.
I still haven’t seen Waldo, but I sure am seeing strong evidence supporting Advantages magazine’s recent research report that sales of promotional products in California grew 7% from 2013 to 2014, for a total of $1.7 billion.
Swag on, dude.
August 20, 2014
Filed under: Fun
The ALS Ice Bucket Challenge — an international viral video campaign that’s raising awareness about Lou Gehrig’s Disease — has taken the globe by storm and is lighting up social media (if you’ve yet to hear of it, where have you been?!). The ad specialty industry is right there doing it’s part to raise awareness and funds, and to have a little fun in the process. Check out some videos and images from some of our industry friends, and if you have any please send to Counselor Senior Editor Dave Vagnoni at email@example.com. Enjoy!
Not to be outdone, Farfromboring takes the Ice Bucket Challenge … in a big way! See the video here.
HandStands PROMO, in Salt Lake City, UT, has accepted the challenge by Mark Freed. See the video here.
Steve Levschuk, owner of Talbot Marketing in Canada, takes the ALS challenge. See the video here.
The BIC Graphic manufacturing team in Clearwater, FL lines up for the challenge.
Wendell August’s Will Knecht accepts the challenge, then nominates his entire staff. See the video here.
And the Wendell August team responds! See the video here.
Barry Lipsett, Charles River Apparel President & CEO, taking the Ice Bucket Challenge. See the video here.
Dave Regan, Vice President of Sales and Marketing at The Vernon Company, who happened to be visiting Hub Pen that day, accepts the challenge.
Hub Pen’s President Joseph Fleming gets doused.
Pop! Promos President Sterling WIlson getting drenched by two members of our sales team, Francis Rodenbaugh and Katie Swinburn. See the video here.
Mark Freed of Genumark challenges the whole promo products industry! See the video here.
Rosalie Marcus, The Promo Biz Coach, took the challenge in honor of her brother who lost his battle with ALS. See the video here.
June 13, 2014
By Corrie Purvis and Rachel Abraham, ASI Interns
With over 500 vendors displaying all kinds of unique and interesting items, the Punk Rock Flea Market kicked off its annual event this past weekend in downtown Philadelphia. Everything from instruments, apparel and baked goods to jewelry and artwork were on display, which gave many artists and businesses a chance to get some serious exposure.
‘Adorned by Aisha’ owner and designer, Aisha Loeks, has been setting up shop at the flea market for two years. Her company sells vintage-inspired jewelry.
“My jewelry line is inspired by the vintage looks favored by my beloved, and stylish, grandmother. When she passed away I inherited all of her jewelry,” said Loeks. “I loved how beautiful and masterfully crafted each piece was. I felt like this kind of thoughtfulness and quality was lacking in today’s accessories. So many things are made fast and cheap now. So I took some of her pieces and cast them, making a mold from each and then poured resin into the mold to make a new piece that was cast from a vintage piece.”
The flea market gives Aisha a chance to talk to customers about her designs and answer any questions they may have. “They are really great about getting the word out there and they have been around for a while now so they have a great following,” says Loeks.
Loeks also uses a lot of social media to market her business, keep in touch with fans, post updates, and announce sales and special events, and she can be found on many social networks including Facebook.
Another artist, Dylan Tierney, was featured at the event. Her company Dylan Burns Wood Pyrography & Custom Wood Work has been in business since February. “I like wood-burning band logos, TV pop culture and cute kitschy stuff,” said Tierney. “I started to make some key hooks too, so it’s a functioning piece of art. All my pieces have hangers on the back ready to hang also. If you want anything custom let me know.”
She uses social media as well. Her Tumblr gets linked from Instagram and her products are sold on Etsy.
Dylan thinks showcasing her art at the flea market is a really great opportunity. “I have gotten such a good response. People ask for custom orders and say I should try this or that to get my name out there. At the flea markets people can see and feel the wood burning. I try to take angled pictures to post online but you really get to see the detail in person,” says Tierney.
Another artist, Ukiah Carbone-Gambon, relied solely on the Flea Market for exposure. “I’ve been having a bit of trouble tech-wise setting up my website,” he said, handing over a business card. His print work features funny quotes and sayings, and can be found on notepads, stationery and simple wall displays.
Overall, the Punk Rock Flea Market was a great chance to encounter artists in the local Philly art scene. It was an event that was great for all ages and brought a lot of people out. While there were some clearly professional artists, there were also many vendors simply selling their old “junk” - items that could easily feature a promotional logo or design.
See a full gallery of photos on our Facebook page.
February 12, 2014
Filed under: Sales Tip
Is e-mail evil? According to the sales pros over at Advantages magazine, it can be, especially in the morning when you should be focusing on your top priorities of the day. Check out this new sales tip and let us know what you think - do you agree? Post comments here.
February 5, 2014
Filed under: Sales Tip
In a weekly blog post, we’ll be featuring some valuable tips from Advantages magazine on how to improve your selling. This week’s tip: The “Good, Better, Best” approach:
January 9, 2014
Filed under: General
For as long as I can remember, Advantages magazine always used its first magazine of the year to celebrate the best sales reps in the industry. This time around, they did it a little differently. From Advantages:
That’s a lot of dough! Read all about it — including best sales rep traits — in this month’s issue of Advantages magazine. And in the meantime, here is the list of the 20 reps, as well as their member type, company and ASI number. Enjoy!
October 9, 2013
Filed under: Tip of the Day
When you think of branded drinkware, what comes to mind? For many people, the answer might be water bottles and mugs. For me? Beer glasses!
One look inside my cabinets and you’ll see why. Pint glasses from Guinness, Sam Adams, Troegs — who knows, maybe even a Pabst Blue Ribbon (yeah, I just admitted that ) — all own important real estate on my shelves, constantly reminding me which beers I’m partial to.
The Global Advertising Specialty Impressions Study, Version 4, is now live and filled with tons of interesting facts, charts and data about promotional products. Check out the study now, and in the meantime, here are 5 facts about promotional drinkware:
September 19, 2013
Filed under: Uncategorized
Who doesn’t like free stuff, especially when the free stuff is a wearable?! Of all the promotional products in this industry, T-shirts are by far my favorite.
In my latest blog post, my focus is on this staple wearable and some interesting data our Research team at ASI have uncovered about them in their latest Global Advertising Specialty Impressions Study. For instance, did you know?
September 18, 2013
Filed under: Uncategorized
The Global Advertising Specialty Impressions Study, Version 4, is hot off the press and filled with more interesting facts, charts and data about promotional products than ever before!
In this blog post, I focus on writing instruments and some of the interesting data our Research team at ASI discovered. For instance, did you know?
May 20, 2013
Filed under: Tip of the Day
Did you know: Customers who engage with companies over social media spend 20% to 40% more money with those businesses than other clients?
Yes, it’s a brave new world, folks, and unless you’re out there working the interwebs you’re missing out big time. This month’s Counselor story titled “Rules of Engagement” focuses on how distrubutors can boost their sales by utilizing 4 innovative means to better market to clients. Click here to read the story … and in the meantime, here are the 4 basic tips: (Click the link for more explanation)