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Sales Tip of the Week - Don’t Check E-mail In The Morning

Filed under: Sales Tip

Sales Tip - EmailIs e-mail evil? According to the sales pros over at Advantages magazine, it can be, especially in the morning when you should be focusing on your top priorities of the day. Check out this new sales tip and let us know what you think - do you agree? Post comments here.

DON’T check e-mail in the morning. It might seem counterintuitive, but doing so can be problematic for several reasons. “E-mail sucks you into all sorts of things that aren’t crucial — you open your inbox, see 50 new messages and boom an hour is gone,” says Jill Konrath, a sales expert and the author of SNAP Selling. “You’re responding to what other people say, reading an article someone sent, or looking at LinkedIn because one of your connections got a new job.” Instead of letting these new messages dictate how his or her day begins, a sales rep should dedicate their first hours in the morning to what they deem to be their highest priorities. This gives the salesperson a greater say in how the day unfolds and what gets done.

Sales Tip of the Week - Good, Better, Best

Filed under: Sales Tip

Good, better, best

In a weekly blog post, we’ll be featuring some valuable tips from Advantages magazine on how to improve your selling. This week’s tip: The “Good, Better, Best” approach:

Use the “Good, Better, Best” approach when presenting promotional product solutions. For example, if you’re presenting shirts you might choose a basic version (lighter fabric weight, few style details but very cost conscious); a moderate option (mid-weight with quality perks such as double-needle stitching) and a high-end choice (luxury fabric such as microfiber or heavier cotton, plus fashion details such as trim or special buttons/closures).

Top 20 Sales Reps In The Promotional Products Industry

Filed under: General

For as long as I can remember, Advantages magazine always used its first magazine of the year to celebrate the best sales reps in the industry. This time around, they did it a little differently. From Advantages:

We asked top distributor and supplier companies to nominate their top-selling reps and have ranked them by sales volume.  While their individual numbers are confidential, combined, these 20 go-getters are responsible for about $157 million in sales.

That’s a lot of dough! Read all about it — including best sales rep traits — in this month’s issue of Advantages magazine. And in the meantime, here is the list of the 20 reps, as well as their member type, company and ASI number. Enjoy!

1. Ken Wittenberg, Summit Group (asi/339116)
2. Debby Stillabower, American Solutions for Business (asi/120075)
3. Ian McLearon, Brand Alliance (asi/145177)
4. Christopher, Kuranz CSE (asi/155807)
5. Doug Stotts, HALO Branded Solutions (asi/356000)
6. Lisa Pine, Axis Promotions (asi/128263)
7. Neal Skuro, Boundless Network (asi/143717)
8. Phil Duym, Promo Shop (asi/300446)
9. Dick Huffman, Touchstone (asi/345631)
10. Darren Golden, Proforma (asi/300094)

1. Michael Leone, Hit Promotional Products (asi/61125)
2. Meghan Madl, Norwood & Bic Graphic NA (asi/40480)
3. Anna Firicano, Polyconcept NA
4. Ben Black, Prime Line (asi/79530)
5. Stephanie Sanchez, Staton Corporate & Casual (asi/89380)
6. Shari Garvalia, 3M Promotional Markets (asi/91240)
7. Linda Misirowski, Sweda Co. LLC (asi/90305)
8. Shirley Bennett, Vantage Apparel (asi/93390)
9. Steve Cochran, River’s End Trading Company (asi/82588)
10. Mozelle Brick, Logomark (asi/67866)

Promotional Product Spotlight - 5 Facts About Drinkware

Filed under: Tip of the Day

Promotional DrinkwareWhen you think of branded drinkware, what comes to mind? For many people, the answer might be water bottles and mugs. For me? Beer glasses!

One look inside my cabinets and you’ll see why. Pint glasses from Guinness, Sam Adams, Troegs — who knows, maybe even a Pabst Blue Ribbon (yeah, I just admitted that ) — all own important real estate on my shelves, constantly reminding me which beers I’m partial to.

The Global Advertising Specialty Impressions Study, Version 4, is now live and filled with tons of interesting facts, charts and data about promotional products. Check out the study now, and in the meantime, here are 5 facts about promotional drinkware:

  • Branded drinkware is just as likely to be kept in the office as in the home
  • Consumers under 35 own the most promotional drinkware
  • More women (24%) than men (17%) own branded drinkware
  • Democrats report owning more drinkware than Republicans and Independents
  • 21% of all U.S. consumers own branded drinkware

Promotional Product Spotlight - 5 Facts About T-Shirts

Filed under: Uncategorized

T-Shirt FactsWho doesn’t like free stuff, especially when the free stuff is a wearable?! Of all the promotional products in this industry, T-shirts are by far my favorite.

In my latest blog post, my focus is on this staple wearable and some interesting data our Research team at ASI have uncovered about them in their latest Global Advertising Specialty Impressions Study. For instance, did you know?

  • Of the 12 metro U.S. cities polled, Atlantans (46%) owned the most promotional T’s
  • Consumers age 21-34 are most likely to own a promotional T-shirt (48%)
  • Independents (46%) are more likely to own promotional T’s than Democrats and Republicans
  • Latinos (52%) are more likely than any other racial demographic to own a promotional T
  • Men (45%) own more promo shirts than women (40%)

Don’t miss out on more promotional T-shirt facts, as well as the entire Global Advertising Specialty Impressions Study.

Promotional Product Spotlight - 5 Facts About Pens

Filed under: Uncategorized

Promotional Pen FactsThe Global Advertising Specialty Impressions Study, Version 4, is hot off the press and filled with more interesting facts, charts and data about promotional products than ever before!

In this blog post, I focus on writing instruments and some of the interesting data our Research team at ASI discovered. For instance, did you know?

  • 50% of U.S. consumers own a logoed writing instrument
  • More women than men own promo pens (53% - 47%)
  • Writing instruments are more popular in Australia than in the U.S.
  • Cost-per-impression for pens = 1/10th of a cent
  • Caucasians (56%) own the most branded writing instruments of any race

Don’t miss out on more promotional pen facts, as well as the entire Global Advertising Specialty Impressions Study.

4 Ways to Connect with Customers Through New Media

Filed under: Tip of the Day

Rules of EngagementDid you know: Customers who engage with companies over social media spend 20% to 40% more money with those businesses than other clients?

Yes, it’s a brave new world, folks, and unless you’re out there working the interwebs you’re missing out big time. This month’s Counselor story titled “Rules of Engagement” focuses on how distrubutors can boost their sales by utilizing 4 innovative means to better market to clients. Click here to read the story … and in the meantime, here are the 4 basic tips: (Click the link for more explanation)

  1. Get Your Game On
  2. Video Makes a Marketing Star
  3. Survey Says …
  4. APP-ointment Buying

Top 10 Fastest-Growing and Slowest-Growing Job Sectors

Filed under: Tip of the Day

Hot New MarketsIf you’re a distributor in this industry, you probably already know that education, financial and health-care are some of the top markets. But what are some of the up-and-coming markets gaining steam that you should be targeting?

That’s the question Counselor magazine asked in its March issue for the article “Hot New Markets“. Read on to find out about five new markets that offer big sales opportunities in 2013. And in the meantime, here are the 10 fastest-growing and slowest-growing sectors in the U.S. between 2010-2020.


  1. Registered Nurse
  2. Retail Salespeople
  3. Home Health Aides
  4. Personal Care Aides
  5. Office Clerks
  6. Food Preparation and Serving Workers
  7. Customer Service Representatives
  8. Heavy and Tractor-Trailer Truck Drivers
  9. Laborers and Freight, Stock and Material Movers
  10. Post-Secondary Teachers


  1. Word Processors and Typists
  2. Data Entry Staffers
  3. Miscellaneous Agricultural Workers
  4. Fast-Food Cooks
  5. Postal Service Clerks
  6. Switchboard Operators
  7. Postal Service Carriers
  8. Sewing Machine Operators
  9. Postal Service Mail Employees
  10. Farmers, Ranchers, and Other Ag Managers

Ask A Supplier - Kim Newell, World Wide Lines

Filed under: Special Feature

Kim NewellGot a question you’re just burning to ask an industry supplier, but don’t know how to go about doing it? Advantages magazine has got you covered!

As a complementary online exclusive to an April article on how to be better partners with suppliers, Kim Newell (at right) of World Wide Lines is available to answer any supplier-related questions you may have. Just send an email to Staff Writer Jennifer Vishnevsky (jvishnevsky@asicentral.com) with your question and she’ll forward to Kim. Once Kim has had a chance to respond, all of her Q&A’s will appear here.

Good luck, and don’t miss out on this chance to ask a well-respected industry supplier a question!

Fastest-Growing Ad Specialty Companies

Filed under: Awards

From Counselor PromoGram:

Is Your Company One Of The Fastest Growers?

Counselor is on the hunt for the fastest-growing companies in the ad specialty market. Did your company increase its revenues double-digits in 2011? We want to hear from you. Enter Counselor’s Fastest-Growing Companies (both suppliers and distributors can enter) awards by clicking here and filling out the online form. 

The top 10 Fastest-Growing Suppliers and Distributors will be honored in the May issue of Counselor. Click here to enter now.

So what are you waiting for? Enter the awards now! To see the fastest-growing companies in the ad specialty industry from the past five years, click here. Below are the #1 fastest-growing suppliers and distributors in the industry for the past five years, along with their % of growth.


  • Distributor: Mediacation asi/267029 (400% growth)
  • Supplier: U.S. Flash & technologies asi/93131 (1,002% growth)


  • Distributor: The Kanga Group asi/238906 (559% growth)
  • Supplier: Visstun asi/93975 (922% growth)


  • Distributor: Touchstone asi/345631 (273% growth)
  • Supplier: eGrips Technology asi/54596 (1,700% growth)


  • Distributor: Level 2 Sportswear Inc. asi/252696 (275% growth)
  • Supplier: Impressline asi/62479 (500% growth)


  • Distributor: Gimmees.com, asi/207070 (902% growth)
  • Supplier: Source Abroad Inc., asi/88242 (1,220% growth)

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