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Sales Tip of the Week - Marketing Tactics

Filed under: Fun, General, Sales Tip

marketingLooking to add a few new marketing tactics to your current approach?  Advantages magazine has some tips on how to boost your companies visibility.

Reach out to people on LinkedIn; attend a networking event; start a blog; speak at association events; conduct a webinar or teleseminar about your products; set up a Facebook page or Instagram account to post pictures of your clients using your products. When people see you everywhere, they will say, “Wow! I see you everywhere. I should do business with you!”

Top 10 Worst Passwords To Use

Filed under: Education, Fun, General, Tip of the Day

Data SecurityData breaches and security seem to be in the news a lot lately. LinkedIn and Target were recently hacked, and now Apple has come out and admitted a serious security flaw in its mobile operating system.

Now more than ever, distributors have to be absolutely sure that their customer information is protected. Counselor’s cover story for March is all over data security and how you can protect yourself. Read on for more, and in the meantime here are the Top 10 worst passwords to use.

  1. 123456
  2. password
  3. qwerty
  4. abc123
  5. 111111
  6. iloveyou
  7. adobe123
  8. admin
  9. letmein
  10. photoshop

Poll Results: Facebook Rules the Ad Specialty Business World

Filed under: Poll Results

When I posted the June poll “Which Social Network Do You Use Most For Business?” I figured most of our ad specialty friends would vote for Facebook, and they did. Over 50% of the total votes went to the social network that now boasts over 1.1 billion users and growing. This definitely did not shock me …

However, what did shock me was that Pinterest, the social network that really lends itself to imagery, received just one measly vote! Given that this is an industry rife with new and interesting products, I personally believe that companies should be looking a little more closely at Pinterest as a platform to promote their products. But I digress …

The following is the breakdown of votes for the question: “Which Social Network Do You Use Most For Business?” (191 total votes)

  • Facebook, 103 votes (54%)
  • Twitter, 13 votes (7%)
  • YouTube,  7 votes (4%)
  • LinkedIn, 67 votes (35%)
  • Pinterest, 1 vote (0.5%)

Social Media Use In Promo Products Industry

LinkedIn Lowdown - 6 Cool Facts

Filed under: Tip of the Day

LinkedIn FactsIn this month’s Advantages magazine, roving reporter Alex Palmer goes in search of tips and advice on how sales reps can use the social network to perfect prospecting.

For instance, did you know that if your goal is to increase sales, you can do yourself a huge solid simply by switching your profile’s appeal from potential employers to customers and prospects? That’s one simple way you can gain more prospects. For more, you definitely don’t want to miss this article, “Lock In Leads with LinkedIn“. And in the meantime, here are 6 cool facts about LinkedIn.

  1. May 5, 2003 - Date the site officially launched.
  2. 4,500 - Number of members after its first month in operation.
  3. 19 - Number of languages LinkedIn is available in: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  4. 1 billion - Number of endorsements given out on LinkedIn so far.
  5. 50 million - Endorsements per week.
  • Strategic planning
  • Customer service
  • Microsoft Office
  • Project management
  • Recruiting
  • Public speaking
  • New business development
  • Marketing strategy
  • Telecommunications
  • Social media

Source: LinkedIn Press Center

4 Tips On Improving Facebook Engagement

Filed under: Tip of the Day

Facebook Engagement TipsLooking to tune up your online efforts in 2013? Then look no further than Stitches magazine’s “Online Success Guide“!

In this tasty tutorial you’ll find tons of tips on everything from SEO and gaming to insider tools on the big three networking sites, Facebook, LinkedIn and Twitter.

So what are you waiting for? Ramp up your online success knowledge now, and in the meantime here are 4 tips on how to improve Facebook engagement.

  1. Always post photos. Brian Carter, a brand advocate for PageLever, reports that Facebook pages generate more engagement from photos than videos, status updates or links. “In fact, photos get as much as twenty times more engagement,” he wrote recently on Mashable.com.  
  2. Create questions, contests and calls to action. Want people to comment on your posts? Ask them for their thoughts. Questions invite dialog, and are perhaps the easiest way to get responses. Similarly, posts with a specific call to action tend to ramp up engagement. This could be as simple as posting a humorous photo of a stereotypically exhausted office worker in a cubicle, with the caption, “Like and Share if you’re ready for the weekend.” 
  3. It’s about quality, not quantity. Research from Buddy Media, a social enterprise software solutions company, indicates that pages that are updated one or two times per day receive 40% higher user engagement than pages that post three or more times per day. Think of it this way: Over-posting is the equivalent of an annoying talk-a-holic who keeps jabbering at you; sooner than later, you tune out and ultimately ignore them altogether. 
  4. Get your timing right. Dan Zarrella, an award-winning social media scientist at HubSpot and author of three books, reports that the best times to post on Facebook are noon and a little after 7 p.m.; post shares spike at those hours. The best day to share on Facebook? Saturday. (Check out Zarrella’s webinar on the topic here: www.hubspot.com/the-science-of-timing.) In fact, the American Apparel post about the Halloween Costume Contest covered earlier was posted on a Saturday.

Top Smartphone Apps For Sales Pros

Filed under: Tip of the Day

Sales AppsDid you know … smartphone owners have an average of 41 apps on their devices? (Me? Well, it’s about double that, but I digress …)

For salespeople, it’s important to include those apps that will make you more effective. This month’s Advantages magazine takes a look at several must-have apps distributor salespeople should install today. The following are five of them:

  • Dropbox
  • LinkedIn
  • Yelp
  • Scanner Pro
  • Snap Camera

For an explanation of the apps and the rest of the list, be sure to check out the article “Install Today: Ultimate Apps For Sales Pros” now!

Poll Results - Are You LinkedIn?

Filed under: Poll Results

LinkedInWe’ve closed out ASI Central’s latest poll, and again I am a bit surpised by the results.

On January 3, we asked our users the following simple yes/no question: Have you ever used LinkedIn to get sales leads?

Not a salesperson by trade, but fairly familiar with the social network LinkedIn, I didn’t believe that we’d get more than 25% of respondents saying that they have gotten sales leads there. But alas, the percentage was more than one-third (35%, 155 votes). For a social network whose primary goal is professional networking, it sure seems like a great place to mine for sales!

Here’s the complete breakdown, including chart: (TOTAL VOTES: 437)

  • Yes (155 votes, 35%)
  • No (282 votes, 65%)

LinkedIn Poll Results

Take the newest poll on ASI Central — Compared to three years ago, customer loyalty today is? — by clicking here.

5 Social Networking Tips

Filed under: Tip of the Day

Social Media TipsThis month’s Stitches magazine has a great article called “Social Media Smarts” that is rife with great online networking tips and marketing strategies that can help you find new leads and build your brand. What I find most helpful about this read is that it touches upon all the social networks, and not just the two big hitters Facebook and Twitter.

Advice on how to succeed with everything from LinkedIn and YouTube to Skype, blogs, QR codes and even mobile apps is included in the article. So do yourself a favor and take a few minutes to read this article — it’s definitely worth it especially if you’re just starting out with social media.

In the meantime, here are 5 quick social networking tips to whet your appettite:

  1. Update Twitter and Facebook regularly. “Once a day, or every other day, you should post new and interesting things,” says Dana Zezzo, vice president of sales and marketing at Pro Towels Etc. (asi/79750).
  2. Explore the social media pages of potential clients. Then, engage these people in discussions. Share information that would be useful to them. 
  3. Integrate your website. Use social media pages to direct traffic to your website by posting links back to your main site. Also, embed Twitter and Facebook feeds into your website. 
  4. Include photos and videos in your blog posts. This creates more interest and engagement. 
  5. Connect with remote customers. Use Skype to impress far-off clients by giving them a tour of your shop, demonstrating efficient production methods and the like.

Tip of the Day - Social Media Safety at Work

Filed under: Tip of the Day

FacebookI think we’re all starting to realize that social media is not a fad and is here to stay. Here are some great tips for any company when it comes to social media in the workplace. From Education Adviser newsletter, vol. 39.

The key for supervisors and executives is to recognize the uses and abuses facilitated by the innovation and what steps should be taken to control the relevant actions. Here are a few tips that you can implement in your enterprise today:

  1. Have Clear Policies. Very specific policies need to be in place, which govern the usage of the Internet and social networking sites. While some organizations may find it easier to just ban their access altogether, this is akin to throwing the baby out with the bathwater. 
  2. Educate Employees. Make sure that employees, as well as supervisors, understand what is expected of them as far as social networking conduct within and when referring to the workplace. While you’re at it, reinforce sexual harassment, related issues, and their relevant consequences even when they’re taking place within the virtual world. Take steps to assure them that such online networking etiquette expectations are in place to protect them, as well as the company.
  3. Take Technological Precautions. Be sure to keep one step ahead of the nefarious forces of the Internet. Continuously update your computers’ anti-virus programs, implement policies that mandate changing of passwords on a consistent basis, and put in strong firewall systems to ensure the safety of your data. 
  4. Monitor Usage. Be able to monitor Internet usage and, in particular, social networking within the workplace. Also, speak to employees so that you’re sure they understand that their computer interaction is being recorded. This oversight is vital, as the company may bear civil or criminal responsibility for some actions of their employees.

Tip of the Day - 4 Advanced Social Media Strategies

Filed under: Tip of the Day

Social MediaFrom Counselor’s May 2011 issue article Social Outing:

If you think you need to devote every waking moment to social media to be successful at it, Jay Wilkinson has news for you. “I will tell you, if you’re spending more than 15 minutes a day on social media, you’re wasting too much time,” says the founder and CEO of Firespring, a marketing consulting firm based in Lincoln, NE.

Wilkinson suggests that distributors should undoubtedly add social media to their marketing mix – but it shouldn’t be so much of a focus that it ends up taking more time than necessary. His message: Focus on a couple of social media sites, like LinkedIn and Twitter, and use keywords and search engine optimization to maximize your time and efforts.

Here, Wilkinson offers four advanced strategies (think 301 courses in college, not the 101 variety) for how distributors can succeed with social media.

  1. Become a HootSuiter. Since you ideally should spend no more than 15 minutes a day social networking for business, speed up your productivity by using HootSuite.com, a tool that allows you to connect to multiple social networks from one website. “By using HootSuite’s dashboard, you can schedule updates to Twitter, Facebook, LinkedIn, Wordpress and other social networks in just a few clicks,” Wilkinson says. Plus, if you use HootSuite, you’re in good company – The White House, Martha Stewart Media and Zappos all use this handy tool.
  2. Use Google Wonder Wheel. To learn how people are searching for pens, mugs, decorated apparel or any other type of promotional product or service you offer, Google Wonder Wheel (www.googlewonderwheel.com) is a below-the-radar, free tool that you can use to see how people are actually searching for your wares. “Once you know how people are searching, you can embed those keywords on your company website to increase traffic to your site,” Wilkinson says.
  3. Collaborate in the cloud. If your distributorship has a very hands-on working relationship internally and with clients, try using project-management programs like Basecamp, iTeamwork or Mingle, which allow for collaborative work between employees, as well as between a firm and its clients. 
  4. Integrate your website. Drive traffic to your website from your social media pages, instead of making your Facebook or LinkedIn page an isolated destination. “It must start with your website,” Wilkinson says. Get a programmer to embed your Twitter and Facebook feeds onto your website to get double the impact.


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