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Thursday
November 18, 2010 Counselor’s First-Ever Halloween Party Contest Winner Is …Filed under: Fun Congratulations to distributor firm CustomInk, winner of the first-ever online competition honoring the best Halloween party in the industry. In October, my good pal and Counselor Editor Andy Cohen encouraged industry companies to submit their stories, photos and videos to our Best Places to Work Facebook page describing why their office Halloween party was the wackiest, most entertaining and most creative this year. The spoils? A $100 gift card. And, wow, did we ever get some great submissions! Sifting through tons of great Halloween content, Andy and I finally decided that CustomInk simply rocked Halloween harder than any other company, with employees dressing up in costumes ranging from the cast of Glee and Jersey Shore, to pop culture icons like Michael Phelps, John Oates (from Hall & Oates), Uncle Eddie from Vacation, Rosie the Riveter and many more. Congrats, CustomInk! And enjoy some of our favorite images, below.
Cast of Glee. 
John Oates. 
Rosie the Riveter. 
Snap, Crackle, Pop. 
Cast of Jersey Shore.
Tuesday
October 19, 2010 Tip of the Day - Create Business Buzz on the WebFiled under: Tip of the Day
1. Use your real voice. That means dispatching with the bland corporate-speak, often used by public relations departments and executives, and going instead with a real voice – your own. Even then, there’s a balancing act. It’s OK to comment on things beyond the scope of your business or the industry, but be wary about offending potential clients – for the sole reason that you may end up losing a customer. 2. Realize social media goes beyond the typed word. Various forms of social media support photos, video and audio. Whatever your preferred means of communication, chances are there’s a social media tool that works with it. 3. You can supplement your regular advertising efforts at little to no cost. Most commonly used social media tools are free, so that’s a benefit. Whatever you’re paying for advertising or marketing, this won’t add to it. Perhaps it won’t replace it, but it might accentuate other marketing efforts at no cost. Most have a learning curve, but It’s not too steep. 4. Maximize your exposure. There are ways to make different social media communicate with each other in an automated fashion. For example, when using a WordPress.org blog, you can install plug-ins that can automatically post to Twitter with your new blog post headline and Web page link. Photo-sharing sites such as Flickr.com can tie in similarly with some social media. “We use Facebook and Twitter to promote the blog, but we also use the blog to promote Facebook and Twitter,” Shreve says. “It’s like a round robin of sorts.” Again, a commonsense way to view the myriad social media is simply as different means for saying the same thing. People get news from television, radio, newspapers, magazines, the Internet and their neighbors, friends and acquaintances. It’s just a question of which delivery method they choose. From Education Adviser, vol. 32.
Wednesday
March 31, 2010 What’s Your Favorite Promotional Product?Filed under: Poll
About a month ago, I threw down the gauntlet to our ASICentral Facebook fan page users and asked them to upload an image of their favorite promotional product to be later judged and voted on by everyone. Whether they viewed this as an egregious opportunity for self-promotion or a way to show the world a product they genuinely like and use often, we got a lot of great submissions with the spoils being merely bragging rights. So, without further ado, below are the top 18 submissions, along with their product description and a link to a larger image. Find the one you like best based on whatever criteria you choose — it’s functional, it’s genius, it’s fun – and at the bottom is a poll for you to vote for Your Favorite Promotional Product. So vote now!
Monday
February 23, 2009 ASICentral Joins FacebookFiled under: General, site updates
Welcome to the new Facebook home of ASICentral.com! Through the new ASICentral Facebook fan page, we can send web site updates and news to all members (”fans”), provide helpful links, broadcast upcoming events, post the latest photos and videos and more, all while encouraging a sense of community. Curious? Become a fan today! – FanBoySlim |
Here are some tips for starting to develop your online marketing strategy via social networking tools.
With Facebook becoming an online social networking juggernaut — my mother’s got a facebook account, and she’s 60! — it was just a matter of time before ASICentral found a home there too.