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Third Quarter Industry Sales Revealed

Filed under: site updates

This just in! The results of Counselor’s recent industry survey show that 2008 third quarter distributor sales are down 1.56% vs. 2007 third quarter figures. So that doesn’t sound too bad, what with the current economy and all, right? But that 1.56% equals a net decrease of $79 million vs. the same quarter one year ago…and $79 million down sounds really bad. But then again, 40% of distributors surveyed reported an increase in sales this quarter vs. 37% who reported a decrease, and I’d say that’s pretty much a draw.

If you ask me, everything boils down to your personal efforts in your business. Like the insanely fluctuating stock market, industry sales are going to go up and down, and there’s nothing any of us can do about that, try as we might. But the old cliché still applies: you get out of something what you put into it (or something like that). Even if your clients have smaller budgets than in the past, they still need to appeal to and advertise to and reward their clients, which means they still need you. If you’re there for your buyers and offer them creative, exciting, brilliant products and marketing ideas, you’ll find yourself part of that successful 40% in the fourth quarter - I guarantee it.*

*Note: Not a guarantee.

-KB


Attention New Distributors!

Filed under: site updates

"Open for Business" seriesIf you’re just starting a distributorship, you have to go to our Education section right now (well, finish reading this blog post first). We’re featuring a fantastic series that Counselor magazine is running all year long, following 3 brand-spanking-new distributors through their first year in business.

Check it out for tips and advice, and maybe some warnings, that will help you succeed in YOUR business.

-KB


Check Out the Redesigned Counselor Web Page!

Filed under: site updates

We’re proud to announce the new online face of Counselor magazine. Thanks to Steve and Craig’s outstanding design skills, it’s the next best thing to a hard copy of the magazine! The new design makes it easy to find your favorite Counselor sections and columns, along with new weekly polls, PromoGram videos, lists of award winners (are you on there??) and a whole lot more.

So click around till your finger’s sore, then let us know what you think! Just post a comment here or email us at feedback@aiscentral.com.

-KB


 

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