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6 Tips For Hiring The Right First Employee

Filed under: Tip of the Day

Hire the Right EmployeeYou would think that with plenty of unemployed people looking for jobs there would be a huge pool of qualified people to choose from. That might be true, but according to a recent survey (read the Counselor PromoGram article here), more than a third of company’s struggle to find qualified employees. Hmmm … either there’s a serious lack of good talent out there, or company’s aren’t vetting well. Regardless, you have to be incredibly diligent in finding the right employee, especially if that employee will be your very first one.

In the June issue of Counselor magazine, Shane Dale interviews Lori Davila, author of How to Choose the Right Person for the Right Job Every Time, on the right approach to hiring the right first employee. Read the article here, and in the meantime here are 6 tips:

  1. Consider the Virtual Route
  2. Write a Detailed Job Description
  3. Look in the Right Places
  4. Put Candidates To the Test
  5. Browse Social Media Profiles
  6. Be Practical, Not Emotional

4 Ways to Connect with Customers Through New Media

Filed under: Tip of the Day

Rules of EngagementDid you know: Customers who engage with companies over social media spend 20% to 40% more money with those businesses than other clients?

Yes, it’s a brave new world, folks, and unless you’re out there working the interwebs you’re missing out big time. This month’s Counselor story titled “Rules of Engagement” focuses on how distrubutors can boost their sales by utilizing 4 innovative means to better market to clients. Click here to read the story … and in the meantime, here are the 4 basic tips: (Click the link for more explanation)

  1. Get Your Game On
  2. Video Makes a Marketing Star
  3. Survey Says …
  4. APP-ointment Buying

6 Tips for Negotiating with Suppliers

Filed under: Tip of the Day

Negotiate with SuppliersNegotiating … yeah, it can be daunting, especially if you’re a small distributor just starting out. But when dealing with suppliers, remember: You have the right to negotiate.

In an April management article, Counselor magazine offers some great tips and advice on how get your haggle on. Want to improve your negotiation skills? Then this article is a must-read. In the meantime, here are 6 tips for negotiating with suppliers:

  • Vet Potential Partners
  • Gather Information
  • Narrow the Field
  • Weigh Other Costs
  • Put It All Out There
  • Build a Symbiotic Relationship

5 Steps to Survive a Business Disaster

Filed under: Tip of the Day

Before Disaster StrikesThe past two years have seen significant hurricanes — Irene in 2011, and Sandy in 2012 — barrel up the Eastern seaboard, leaving a trail of destruction in their wake and causing major issues and headaches for industry companies.

These storms, though rare in their severity, beg the question: Just how prepared are you in case of a major business disruption?

That’s the topic Counselor magazine researched for this month’s “Before Disaster Strikes” feature. With examples of companies affected by disaster as well as expert advice on what to do, this is a must-read for any company. Read it now, and in the meantime, here are 5 steps that will help you survive a business disaster:

  • Assess Risk
  • Create An Action Plan
  • Don’t Forget About Data
  • Crisis Communications
  • Understanding Insurance Options

Top 10 Fastest-Growing and Slowest-Growing Job Sectors

Filed under: Tip of the Day

Hot New MarketsIf you’re a distributor in this industry, you probably already know that education, financial and health-care are some of the top markets. But what are some of the up-and-coming markets gaining steam that you should be targeting?

That’s the question Counselor magazine asked in its March issue for the article “Hot New Markets“. Read on to find out about five new markets that offer big sales opportunities in 2013. And in the meantime, here are the 10 fastest-growing and slowest-growing sectors in the U.S. between 2010-2020.

HOT!

  1. Registered Nurse
  2. Retail Salespeople
  3. Home Health Aides
  4. Personal Care Aides
  5. Office Clerks
  6. Food Preparation and Serving Workers
  7. Customer Service Representatives
  8. Heavy and Tractor-Trailer Truck Drivers
  9. Laborers and Freight, Stock and Material Movers
  10. Post-Secondary Teachers

NOT!

  1. Word Processors and Typists
  2. Data Entry Staffers
  3. Miscellaneous Agricultural Workers
  4. Fast-Food Cooks
  5. Postal Service Clerks
  6. Switchboard Operators
  7. Postal Service Carriers
  8. Sewing Machine Operators
  9. Postal Service Mail Employees
  10. Farmers, Ranchers, and Other Ag Managers

Fastest-Growing Distributors and Suppliers from the Past 6 Years

Filed under: Awards

Fastest-Growing CompaniesIf your company has been experiencing incredible growth over the past few years, then ASI wants to hear from you! Why? Well, you could be recognized by Counselor magazine in its annual Top 10 Fastest Growing companies in the industry award.

To be eligible for this category, your company must meet all of the following criteria:

  • Promotional product sales were $200,000 or more in 2010.
  • 2011 sales must be more than 2010 and 2012 sales must be more than 2011.
  • 2012 sales were $1 million or more.

Both suppliers and distributors are eligible. So … does your company have what it takes? Then click here to nominate it now! And in the meantime, here are the fastest-growing distributors and suppliers of the past 6 years:

2012

2011

2010

2009

2008

2007


5 Tips to Get Started with Pinterest

Filed under: Tip of the Day

Get Started with PinterestStill think there’s no strategic business reason to be on Pinterest? Think again.

According to Jason Miles, co-author of Pinterest Power: “In the last few months, they [Pinterest] rolled out a set of business-oriented changes. The most important one is that their terms-of-service policy has been updated. There is now clearly a terms-of-service policy for businesses, and one for personal use.” 

So what does this mean for you? Well, now you can join with a business objective in mind and start using this social network to your advantage. Counselor’s February issue has an excellent case study called “The Marketing Power of Pinterest” with more info. Check it out now, and in the meantime here are 5 tips on how to get started with Pinterest:

  1. Make Your Website Pinterest-Friendly 
  2. Contribute, Don’t Just Consume 
  3. Provide Valuable Info
  4. Make it Personal
  5. Conduct Market Research

Oops, My Bad! 5 Ways to Fix Mistakes

Filed under: Tip of the Day

5 Tips to Fix MistakesWe all make them, but it’s how we deal with mistakes that can really make or break a customer relationship. Pass the buck, blame others, or deflect responsibility and you could permanently harm a relationship, even one that’s endured for years.

This month’s Counselor feature story titled “Pain Points” includes a nice inset of advice that helps to turn mistakes into an opportunity to strengthen a client relationship. For the full story, click here. And in the meantime, here are the 5 tips:

  • Cop to it.
  • Recognize how it happened
  • Aim, don’t blame
  • Write it down
  • Resolve that it won’t happen again

Poll Results: What’s Your Outlook for Children’s Products?

Filed under: Poll Results

With heightened legal and regulatory awareness from the Consumer Products Safety Commission (CPSC), there is obviously an intense focus on children’s products. In fact, Counselor magazine’s November 2012 cover story “Suitable for Children?” investigates this industry category that’s at a critical juncture.

On September 6, we posted a poll question regarding this topic on ASI: Considering the increase of recalls and scrutiny, what’s your outlook on promos for children?

Here’s the complete breakdown, including chart, to that question: (TOTAL VOTES: 121)

  • Very positive (20 votes, 16%)
  • Positive (27 votes, 22%)
  • No change (42 votes, 35%)
  • Negative (24 votes, 20%)
  • Very negative (8 votes, 7%)


Promotional Hats and Who’s Wearing Them

Filed under: Tip of the Day

Cap FactsHats are not an article of clothing I wear much, but according to the 2010 Global Advertising Specialties Impressions Study, hats/caps were the fifth most popular promotional product in the U.S. In November’s Number Crunch, Counselor magazine takes a deeper look at promotional headwear by throwing more stats at you than you can stuff in, well, your hat! For instance, did you know?

  • Hats are more popular among Republicans than Democrats and Independents
  • More African Americans own promotional hats than Caucasians and Hispanics
  • Australians are more likely to own promotional hats than Americans, Britons and Canadians

Get more info on promotional hats now!


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