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T-Shirt Donations Needed For Charity Event

Filed under: Wearables

C.J. MitticaFrom guest blogger C.J. Mittica, editor of Wearables magazine.

Wearables has an upcoming cover story for October about apparel that helps charities and saves lives. In the process of gathering stories, one of its readers reached out for help with his charitable event. Neil Jorge of A Better Copy is hosting an event on September 14th called Comics 4 A Cure. The event uses artwork from professional comic book artists to raise money for the Leukemia & Lymphoma Society. Throughout the year the group uses comic book art therapy for sick and dying children in Florida hospitals. Neil is looking for a supplier to donate 70 black T-shirts for the event.

If you are interested in donating, contact Wearables editor C.J. Mittica at cmittica@asicentral.com.

New Changes for Wearablesmag.com

Filed under: site updates, Wearables

CJ MitticaGuest blog from Wearables’ Editor C.J. Mittica:

Have you noticed the new changes at Wearablesmag.com? No? Good, that’s sort of the point. Our ASICentral team, under the guidance of team leader and France’s very own Yann Perrin, have instituted a number of subtle changes that have seamlessly improved the browsing experience. Here’s a rundown:

  • Custom Site Search: The pages from Wearablesmag.com were already searchable through Google, but now our website has a search function that allows you to cull through several years of Wearables content. Powered by Google, the search will allow you to sort by most recent date or relevance.
  • Archive Reorganization: Perusing our magazine archives has been made much easier. Issues are sorted by year and month, and pre-digital edition content is broken down by article, all for quick and easy reading.
  • Improved User Experience: I won’t bore you with all the technical details, but we cleaned up the site structure, moved the site to a new server and updated the navigation options. Basically, browsing the site will be faster and easier.

We still love the print medium (call me old fashioned, but that’s how I still read my magazines), but there are plenty of digital options available to our readers. Wearablesmag.com in particular has online exclusives and our latest videos and newsletters. And if you haven’t tried it yet, you should check out the digital edition of the magazine, which can be read on the iPad. (You can find it by searching “Wearables magazine” or “Advertising Specialty Institute” on the Apple App store.) Admittedly, it’s pretty swank.

Dirty Jobs – Uniforms Edition

Filed under: Wearables

Sewage Treatment PlantWhen I think back to some of the jobs I’ve had in my life, none of them stand out as particularly dirty. Sure, as a paper boy, my hands would become black with printing ink, and there was a stint I did as a landscaper that lasted four hours (who knew you could be allergic to mulch?), but for the most part my hands have remained relatively clean.

And that’s why I think I find this month’s Wearables magazine article on dirty jobs so intriguing — not only are these people used to getting their hands dirty, they actually do it for a living! Titled “Dirty Jobs: Uniforms Edition“, the folks at Wearables present another down-and-dirty look at the toughest workers around, and the uniforms they wear to get the job done. In this edition, you’ll find:

  • General Contractor 
  • Emergency Medical Services
  • Screen Printer
  • Sewage Treatment Worker

So the next time you get a little pen ink on your fingers and start cursing the heavens, think of these people (especially the sewage treament workers, oh lordy!).

VIDEO: Watch Wearables’ Editor C.J. Mittica interview paramedics/EMTs about their jobs.

Hot Trend – Hawaiian Shirts

Filed under: Fun, Wearables

Hawaiian Shirt Friday - Bill LumbergWhen I think of Hawaiian shirts, I think of three things:

  1. Flip-Flops
  2. Magnum P.I.
  3. That scene from “Office Space” where Bill Lumberg tells his staff that next Friday is Hawaiian Shirt Day

Personally, I’ve never been a fan. Something about them just screams retirement, and I’d like to think that I’m far away from the age of the average retiree. But apparently Hawaiian shirts are really stylish these days and making a comeback. In this month’s Wearables Monthly Trend video, my colleague and partner in crime C.J. “Where’s My Tom Selleck Mustache” Mittica goes in search of the coolest, hippest promotional Hawaiian shirt fashions in the industry. What do you think, hip or hideous? You decide after watching this video.

Counselor 2012 Hot List – Are You Hot Enough?

Filed under: Awards, contest

Counselor Hot ListCounselor magazine wants to know, how hot are you? Hot enough to make Counselor’s 2012 Hot List? If so, we want to hear from you!

But instead of soliciting an email or comment proclaiming why you think you belong on this year’s list, we took it a step further – we want you to send us a video response! Do something creative and fun, or something basic and simple … whatever you do, just do it on camera!

To enter, simply watch this YouTube video for more information, then click on the comments field (on the YouTube page) and add your own video response. It’s that easy.

So what are you waiting for, hot stuff? Get filming! (Check out previous Counselor Hot List winners.)

Introducing Score! from Wearables Magazine

Filed under: Fun, site updates, Wearables

ScoreOne thing that’s certainly not lacking here at ASI Central is a fraternity for professional sports fanatacism. From rooting for our favorite teams to managing our fantasy ones, pro sports provides not only a valuable and tempory escape from the rigors of the day, but ample opportunity to rib a rival fan over his team’s shortcomings. (Being a Yankee fan working among Phillie Phanatics, I took more than my share of liberties in 2009!)

And anytime you can combine sports and the job, well that’s just gravy man! Which brings me to the point of this blog …

Beginning with the January 2012 issue and occurring every other month, Wearables magazine has unveiled a brand-new section called Score! that will drop some knowledge on how to win more sports business through sales strategies and trends. In addition to the great magazine content, Editor C.J. Mittica has included an online component that includes everything from case studies to favorite sports lists.

The inaugural Score! focuses on basketball. Read the article here, and check out the online exclusive here.

And as a quick supplement to the blog, the following are the top 10 most-popular NBA jerseys (Source: InsideHoops.com), followed C.J’s top 3. Enjoy!

  1. Los Angeles Lakers
  2. Boston Celtics
  3. Miami Heat
  4. New York Knicks
  5. Chicago Bulls
  6. Oklahoma City Thunder
  7. Orlando Magic
  8. San Antonio Spurs
  9. Denver Nuggets
  10. Phoenix Suns

C.J.’s Top 3:

  1. Celtics
  2. Lakers
  3. Warriors

What’s your take? Which NBA team jersey do you think is the best?

Top Apparel Trends for 2012

Filed under: Education

Wanna know what the top apparel trends for 2012 will be? Then you need to look no further than 2011’s final issue of Wearables magazine, where Editor C.J. “Chaz” Mittica breaks it down and predicts what items could be the next big thing in wearable apparel. In the cover story titled “Top Trends of 2012“, Chaz not only discusses what’s gonna be smokin’ hot in fashion in 2012, but he provides a “Trend Meter” for each.

Neon ShoelacesSo without further ado, here are the trends, along with Chaz’s assessment as well as my personal take. Enjoy!

  1. Dusters and Trench Coats. CJ: Not only are these coats insanely fashionable, but they are also highly practical. Me: It’s hard for me to believe these ever go out of style!
  2. Men’s Jewelry. CJ: It’s definitely big in Europe, but the men’s jewelry trend is only beginning to make headway on our domestic shores. Me: I once got a gold chain for Christmas. I think I wore it once. Count me out of this trend. 
  3. Shades of Orange. CJ: The bright trend has endured for multiple seasons, and continues to feed itself as the public buys more of these items. Orange will be a prominent color choice. Me: Despite being a bright and cheery guy, I just don’t dig bright and cheery colors … at least on me. However, I think women look great in orange. 
  4. Black Ceramic Watches. CJ: Stainless steel and titanium are still the standard for watches, and that won’t change – for now. More watchmakers are experimenting with high-tech ceramic, however, and the material will soar in the years to come. Me: Never been a watch guy, and with cell phones being the modern-day “clock” of choice I just don’t ever see myself buying a watch again. But I do think a black watch would look pretty sleek on a wrist. 
  5. Khaki Americana. CJ: Get ready to pitch khaki hard this year. It won’t replace jeans and denims – but frankly, the two get along just fine. Me: I love me some khaki and, like jeans, they pretty much go with anything. Count me in!
  6. Soft Briefcases. CJ: This is the new look for the workplace (and everywhere else, too). A top-notch bag will immediately get put to use. Me: I get razzed all the time for my soft briefcases, or “man bags.” All I’ve got to say about this one is bring it on!
  7. Anoraks and Hoods. CJ: Hoods and outerwear are nothing new. The anorak will continue to be a top outerwear choice and his little chance of falling out of style. Me: Hoodies are cool, but they mess with my hair. Borrowing from an old Garbage tune, I only like ’em when it rains. 
  8. Drapey Tank Tops. CJ: It’s not the standard yet, but the trendiest suppliers will continue to play with draping in their garments. Be on the lookout for it. Me: This is a great look for women, especially with jeans in a very casual setting. 
  9. Graphic Crewneck Sweatshirts. CJ: Hoodies are still massively popular, and that won’t change for a while. But finally, it looks like we’re seeing some push-back. Me: If I were still in college then I’d be all over this one personally. But since Education is a huge market in this industry, count me in!
  10. Neon Shoelaces. CJ: Neon shoelaces are arriving very quickly. Try it on now before the bright trend infects footwear everywhere. Me: OK, 25 years ago when I used to break dance and was known as “Cocoa,” I sported neon fat laces and ran with a group called the “Be-Bop Crew.” Unless break dancing and fat laces come back into style you won’t catch me wearing antyhing neon anytime soon.


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