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Wednesday
May 12, 2010 Tip of the Day - Create A Blog On WordpressFiled under: Tip of the Day If you already have a Web site and hosting service, there’s a strong possibility that Wordpress.org will have an easy, automatic way to install its blogging program in a subfolder of your Web site, according to Erich Campbell, digitizer and e-commerce manager for Albuquerque, NM-based Black Duck Inc. (asi/140730). “If not, they’ll very likely be able to help you get it installed, seeing as it’s a very popular platform for blogging,” he says. “In my case, I downloaded the package myself and installed it in a subfolder. “To start, it’s as easy as unzipping a file and transferring the resultant files into the folder on my Web site,” Campbell says. “After that, a short visit to the WordPress Codex at www.codex.wordpress.org led me right to a host of documents that walk you through the initial setup step by step.” Kristine Shreve, director of marketing for The Ensign Group, notes that there are a variety of themes that can be used to personalize the look and feel of your blog. Many of those themes can be found at www.word Shreve says there are two main ingredients for a successful blog: “One is to have good content. You have to provide informative, well-written, interesting posts, and you have to do it consistently. You should also have a fairly regular posting schedule,” she says. “The second component for a successful blog is community. Find other people who are blogging in the same general subject category, and comment on their blogs. Add blogs that you like to your blogroll. – Shane Dale From the 2010 Stitches State of the Industry
Monday
January 18, 2010 Tip of the Day - Give Customers A Reason To Read Your BlogFiled under: Tip of the Day Give customers more of a reason to read your blog than just witty charm and expert insights. Slip them a special only for blog readers every so often. For example, maybe you’ve just written a blog about a fabulous new travel mug. Extend a discount to those readers who mention the blog post when they place an order with you for the featured item.
Wednesday
December 2, 2009 Tip of the Day - Blog Lingo DefinedFiled under: Tip of the Day There’s a whole lexicon that rules the blogosphere. Get up to speed with www.blogossary.com. Here you’ll find a search-friendly definitions list of commonly used terms. A few worth noting: Aggregator is a type of software that pulls information from various Web feeds you have selected and displays any updates made to them. Bleg is to write a blog entry or comment for the sole purpose of asking for something. Blogfolio is an online journal created to display the author’s or creator’s work. Blogroll is a list of links to other blogs or Web sites that the author of the blog regularly likes to read. The blogroll generally resides in one of the side columns of the blog. Dooce means to fire someone due to entries posted on their blog. Moblog (or mobile blog) is a journal that is updated primarily from a mobile device, and generally (but not always) while the author is on the road or traveling. Vlog is short for video blog. A blog comprised mainly of videos. |
