|
Friday
October 30, 2009 Sell This Product - BagsFiled under: Sell This Product From backpacks and briefcases to totes and travel bags, Banaka’s products will enhance any brand. Banaka Inc. (asi/38243) has created a niche for its unique bags in the promotional industry. The company offers a wide spectrum of promotional items and corporate merchandise to meet the needs of distributors and retailers. Its product line contains bags of all kinds, including backpacks, computer bags, briefcases, messenger bags, duffel bags, tote bags and travel bags. The company’s main task is to enhance the visibility of the client’s organization and brand, according to Stefan Lee, president. “Our products assist our clients to ensure that their companies are recognized by other business partners and market potentials,” Lee says. “Exposing your company image is just about the right timing.” Banaka maintains a varied selection of unique bags that fits all industries, customer bases, income levels and lifestyles. Its most popular product is its line of cooler bags, which keep items at a cool temperature and are most commonly used in hospitals and as promotional gear for outdoor activities like camping and hiking. The next highest selling product is its line of sling packs, perfect for charities and nonprofits, financial services and corporations. Last but not least, Banaka’s drawstring bag is ideal for use in academic environments, such as high schools and college campuses. “Our bags are versatile for any occasion,” Lee says. “They are the easiest and most efficient way to promote and boost your brand with high impressions.” Banaka also offers in-house design and customization to suit the needs and functions of any organization. The company’s primary objective is to provide satisfactory customer service to its distributors and to be a one-stop-shop for retailers. Lee is confident imprinted bags are a suitable ad specialty for any type of organization. “By selecting a bag that suits the organization’s theme and customizing it with embroidery, our clients lead potential customers to a positive perception of their brand,” Lee says. “Giving away such high-quality bags would allow your potential customers to equate your brand with quality.” Last year, Banaka’s top sellers were its Adventure Sport Backpack (SB-6827) and Ring Canvas Tote (TB-8906). The products’ unique design, versatility and the company’s ability to provide competitive pricing are factors in the success of these bags. Both the backpack and canvas tote are made of recycled paper, textile and plastics and were designed to appeal to clients in search of eco-friendly products. The canvas tote is also biodegradable, making it especially earth-friendly. “Providing exceptional quality with unbeatable price is our core concern,” Lee says. From the 2009 Advantages September Supplement.
Monday
October 12, 2009 Sell This Product - Grocery TotesFiled under: Sell This Product If you’re looking for premium quality at a value price, tout this terrific tote. The BG125 Atlas Grocery Tote from Jetline (asi/63344) was designed to satisfy the growing demand for a value-based alternative to the supplier’s massively successful BG110 – Titan Grocery Tote, according to Joe Hoffman, director of marketing. “The Titan is our original recyclable grocery tote and is a terrific match for end-users looking for the strength and durability that the premium 100gsm non-woven material offers,” he says. The Atlas Tote can be sold in a wide variety of markets due to the intrinsic value of a durable and functional product. “We see a wide range of markets represented in the bag and tote work that passes through our plant: public health awareness, credit unions, schools and universities, trade shows, sports and event marketing and more. The recyclable bag market hits on the sweet spot of the promotional success equation – value, durability of message and association with a positive social trend,” Hoffman says. “The fact that our entire non-woven polypropylene bag line is recyclable and reusable in an age of global awareness is a terrific selling point, especially when paired with an attractive price point.” Hoffman advises distributors to take a look at ASI’s Advertising Specialties Impressions Study, available on asicentral.com, which highlights many of the qualities that make bags such a great match for the promotional industry. Bags are functional, durable and deliver an ongoing positive association with the end-user’s promotional message. “The next step would be to highlight the selling points of the Atlas Tote – value, color selection and the established selling history of the grocery tote in the industry,” he says. Color selection is a critical point – the Atlas is available in 12 colors, which means greater flexibility for the distributor salesperson. With the Atlas Tote, the end-user receives a bag with most of the qualities and perceived value of the premium tote offering at a significant discount. GREAT MARKETS FOR TOTES
From the 2009 Advantages September Supplement. |
