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Save the Date – Exclusive ASI Radio Interview with Michael J. Fox!

Filed under: asi radio show

Michael J. FoxIf you’re like me and grew up in the ’80s, one of the most indelible actors of the time was Michael J. Fox, who not only made a huge impact on the small screen playing the young Republican Alex P. Keaton in “Family Ties,” but also dazzled on the big screen as Marty McFly in “Back to the Future.” Short of calling him my idol, I gotta say Fox was the inspiration for a lot of my ’80s interests, including skateboarding, Pepsi-Free and cool, jigowatt-powered cars whose doors open skyward.

Back to the present …

Fox, who will be the keynote speaker at the ASI Show San Diego in April, will be doing an exclusive interview with ASI Radio on Jan. 24 at 10:30 a.m. EST.

According to the ASI Show website:

“Actor and activist Michael J. Fox will share the remarkable life lessons he has learned from his struggle with Parkinson’s disease – and the hard-won perspective that helped him to see challenges as opportunities.”

So join us on Tuesday for what promises to be a great radio show!

Save the Date – Exclusive ASI Radio Interview with Biz Stone

Filed under: asi radio show, Fun

Biz StoneLISTEN UP! On Tuesday, January 10 at 10:30 a.m. EST, ASI Radio will be doing a live interview with Biz Stone, one of the co-founders of the enormously popular social network Twitter. Stone, who will be a keynote speaker at the ASI Show Dallas in February, has been developing large-scale systems that facilitate the open exchange of information for more than a decade and will be discussing everything from his vision for Twitter to the “Fail Whale”!

If you’re like me and have been “tweeting” updates in 140 characters or less for years, or are completely new to the technology, you simply cannot miss this show!

More about Stone from the ASI Show website:

“Biz Stone, an American entrepreneur and author, is best known for co-founding Twitter. Stone has been named Entrepreneur of the Decade by Inc magazine, one of the most influential people in the world by TIME magazine, Nerd of the Year by GQ and one of Vanity Fair’s Top Ten Most Influential People of the Information Age.”

So in honor of Biz and his Twitter fame, here’s my 140-character Tweet about this show:

Save the date!! Twitter co-founder and author Biz Stone to be live on ASI Radio, Tuesday, January 10 at 10:30 a.m. EST. http://bit.ly/GHash

10 QR Code Tips

Filed under: Tip of the Day

Mobile MarketingIf the social media marketing pundits are correct and the wave of the future really is mobile — listen to what former Facebook employee Randi Zuckerberg had to say to ASI Radio about the future of social media — then it’s time to get up to speed with your smartphone.

This month’s Advantages magazine has an entire section devoted mastering mobile marketing, including 10 tips on building your knowledge of QR codes. Check out this month’s Advantages University section, and in the meantime here are the 10 tips to whet your appetite!

  1. Creating a QR code doesn’t cost any money. There are several free sites – QR Stuff, Kaywa and Mobilefish, to name just a few – that will turn your URL into a QR code in a matter of seconds.
  2. No licenses are required to use QR codes.
  3. Currently, most smartphones can scan codes as small as .75 inches.
  4. While QR codes are usually printed in black and white, other color combinations can work as well.
  5. Roughly 62% of people have scanned a QR code two or more times.
  6. QR-code usage is highest among people between the ages of 25 and 54. Early data shows women scan more QR codes than men by a two-to-one margin.
  7. Phones developed by Apple currently scan the majority of QR codes (68%), followed by Android and then BlackBerry devices.
  8. Linking a QR code to a Flash site is something to avoid. Most smartphones can’t display Flash animations.
  9. If your goal is to link someone to a URL and you want to track the number of scans, using Web service bit.ly may be the best option. After someone scans a QR code, bit.ly can redirect a visitor to a target URL. The reporting tool offered by bit.ly then allows you to track visits via your QR code.
  10. Explain what the QR code is, how to read it and where it will take the user. Use a directive like, “Scan this QR code with your smartphone using a tag reader to be entered for a chance to win $500 in promotional merchandise.” If room allows, provide a backup URL in case the recipient has problems scanning.

Supplier Sales Rep of the Year on ASI Radio

Filed under: asi radio show

Supplier Sales Rep of the YearFor the second year in a row, Supplier Global Resource magazine will not only be announcing the results from its Supplier Sales Rep of the Year contest, but the announcement will be made live on ASI Radio!

Last year at this time, SGR Editor Michele Bell used the Internet radio platform to present AddVenture’s Brad White with the first-ever award, culled from hundreds of distributor votes to determine the top player in the industry. Humble and gracious, Brad accepted the award while giving ASI Radio a live interview. This year, we’re planning the same experience.

Stay tuned on Tuesday, Nov. 1 at 10:30 a.m. EST when Michele and the rest of the ASI Radio gang will reveal the results of this year’s contest.

Good luck to all the supplier hopefuls!

Save the Date – Randi Zuckerberg to be on ASI Radio

Filed under: asi radio show

Randi ZuckerbergThis just in! Facebook’s former Director of Market Development Randi Zuckerberg will be a special guest on ASI Radio on Tuesday, Dec. 6 at 10:30 a.m. EST. Zuckerberg, who will be a speaking at The ASI Show New York in May of 2012, has a wealth of marketing experience and will be sharing her thoughts on everything from building a strong brand to the future of social media

According to the ASI Show website:

“Named No. 45 on Hollywood Reporter’s list of “Digital Power Players,” Randi Zuckerberg knows a thing or two about running a family business — and building a global brand that influences how we live, vote, organize and work. As Facebook’s former director of market development, and sister of CEO Mark Zuckerberg, the Harvard grad led Facebook’s U.S. election and international politics strategy, in addition to managing media partnerships with heavy-hitters like ABC News and CNN.”

So save the date and don’t miss this show!

ASI Radio Holla Back Line

Filed under: asi radio show

From guest blogger and well-known industry personality and ASI Radio Show host Michele Bell …

Hey there and Happy Friday!
We have a brand new feature for ASI Radio — our “Holla Back” 24/7 call-in line — on which you can leave a message for myself and the other editorial hosts on any topic you’d like to rant or rave, snippets of which we may play on a future radio show. You can leave your name or kvetch anonymously — we want to hear what you’ve got to say!
The lines are now open at (215) 953-4977 so call and leave us a message — whether it’s sweet or snarky — we’ll take it all!
— Michele Bell
Editor, Supplier Global Resource
Senior Editor, Counselor

PS: An alternative name for the call-in line that we bandied about was “The Good Time Line,” until we realized it might elicit callers looking for something other than my editorial services. LOL!

PPS: For those of you who know me, try not to be put off when you hear my message on the Holla Back voicemail… Apparently, accordingly to Counselor editor Andy Cohen and managing editor Joe Haley, I sound “unnervingly and uncharacteristically pleasant.”


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