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3 Ways Promo Products Support Crowdsourcing

Filed under: Tip of the Day

CrowdsourcingMerriam-Webster defines “Crowdsourcing” as: the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially the online community rather than from traditional employees or suppliers.

This month’s Advantages magazine devotes an entire section to this growing trend by offering ideas, tips and advice on how promotional product professionals can take advantage of crowdsourcing. Click here to read the article, and in the meantime here are 3 ways promotional products can support crowdsourcing:

  • If your client wants to encourage contributed content for its website or collective customer feedback, design a promotional product that will drive a crowd to a brand-sponsored blog or social media page. For example, imprinted Web keys, which store a URL and take the user to a website, are easily distributed and highly effective.
  • If your client wants to increase participation in a product design program, offer a range of incentives that reward participation. Inexpensive giveaways that show membership in a brand’s design community prompt registration and develop a sense of belonging. More valuable incentives can be awarded to those contributors whose ideas are used in the development of an actual product. Customers who contribute to product development are likely more loyal consumers.
  • If your client is a nonprofit interested in crowdfunding, distribute friendship wristbands that are imprinted with both an awareness message and a Web address at which small online contributions can be made in support of the cause. Give away two bracelets so that the recipient can spread the word by sharing one with a friend.

3 Ways Promotional Products Promote Awareness

Filed under: Tip of the Day

Breast Cancer AwarenessThis month’s Advantages University feature in Advantages magazine focuses on Cause Marketing, which is loosely defined as: Initiatives that educate the public and generate support for a good cause. Perfect, since this month just happens to host one of the largest issue-related campaigns: National Breast Cancer Awareness Month.

Want great tips and advice on cause marketing? Get yourself involved in this issue. And in the meantime, here are 3 great ways promo products promote awareness:

  1. They create memorable and valuable exposure. For example, people wearing T-shirts with a cause-related logo are seen on a nationally televised broadcast. Think about the outdoor audience members at The Today Show. How much is a paid commercial spot on the same broadcast worth? Even the amount of exposure generated by a person walking down a street has value. Talk with nonprofits about cost per impression.
  2. They develop a list of donors. A small awareness-based incentive (such as a cause-based bookmark or bumper sticker) is a good way to encourage a small donation while increasing knowledge about a cause.
  3. They can teach (and change) behavior. For example, promotional slide guides provide useful information important to a cause, e.g. how to do a self-breast exam or fire safety tips. Any product imprinted with a QR code can take a recipient to an educational website.

10 QR Code Tips

Filed under: Tip of the Day

Mobile MarketingIf the social media marketing pundits are correct and the wave of the future really is mobile — listen to what former Facebook employee Randi Zuckerberg had to say to ASI Radio about the future of social media — then it’s time to get up to speed with your smartphone.

This month’s Advantages magazine has an entire section devoted mastering mobile marketing, including 10 tips on building your knowledge of QR codes. Check out this month’s Advantages University section, and in the meantime here are the 10 tips to whet your appetite!

  1. Creating a QR code doesn’t cost any money. There are several free sites – QR Stuff, Kaywa and Mobilefish, to name just a few – that will turn your URL into a QR code in a matter of seconds.
  2. No licenses are required to use QR codes.
  3. Currently, most smartphones can scan codes as small as .75 inches.
  4. While QR codes are usually printed in black and white, other color combinations can work as well.
  5. Roughly 62% of people have scanned a QR code two or more times.
  6. QR-code usage is highest among people between the ages of 25 and 54. Early data shows women scan more QR codes than men by a two-to-one margin.
  7. Phones developed by Apple currently scan the majority of QR codes (68%), followed by Android and then BlackBerry devices.
  8. Linking a QR code to a Flash site is something to avoid. Most smartphones can’t display Flash animations.
  9. If your goal is to link someone to a URL and you want to track the number of scans, using Web service bit.ly may be the best option. After someone scans a QR code, bit.ly can redirect a visitor to a target URL. The reporting tool offered by bit.ly then allows you to track visits via your QR code.
  10. Explain what the QR code is, how to read it and where it will take the user. Use a directive like, “Scan this QR code with your smartphone using a tag reader to be entered for a chance to win $500 in promotional merchandise.” If room allows, provide a backup URL in case the recipient has problems scanning.

Tip of the Day – Safety First

Filed under: Tip of the Day

National Safety MonthJune is National Safety Month, and Advantages University is chock full of great safety program promotion ideas, as well as facts and figures.

For instance, did you know?

  • Nearly three times as many employees suffer injuries while not at work
  • At least 23% of all motor vehicle crashes each year involve cell phone use
  • According to the 2010 ASI Global Advertising Specialties Impressions Study, health and safety products generate an average of 86 impressions per month and are kept for an average of 4.1 months
  • The estimated cost of a fatal home injury is $2.9 million

So brush up on safety now and you might even learn a few things about how to target this important market.


Tip of the Day – Five Stats That Help You Sell Color

Filed under: Tip of the Day

Color FactsFor all of you industry folks who are crazy about color, here are some great stats from this month’s Advantages University you might not have known.

Five Stats That Help You Sell Color:

  1. Color increases brand recognition by up to 80%.
  2. Color improves readership as much as 40%.
  3. Color accelerates learning from 55% to 78%.
  4. Color increases comprehension by 73%.
  5. Color can account for up to 85% of the reason people decide to buy.

source: www.colormarketing.org

For more promotional product sales tips, visit Advantagesmag.com.

Top 10 Colors for Autumn

Filed under: Tip of the Day


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Looking for color inspiration for autumnal promotions? The top 10 colors for fall 2010, according to the Pantone Fashion Color Report, are:

  1. Living Coral
  2. Endive
  3. Purple Orchid
  4. Rose Dust
  5. Golden Glow
  6. Lagoon
  7. Lipstick Red
  8. Woodbine
  9. Oyster Gray
  10. Chocolate Truffle

OK, OK … I know what you’re thinking (because I’m thinkin’ it too), what do these colors actually look like?!

Here’s the actual color palette:

From Advantages University, August 2010.


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