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Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip

boredWhat do you do when you are talking to someone and realize you’ve “lost” them?  Advantages magazine says it takes one simple question to bring them back.

If she’s fidgeting, she’s stopped asking questions — maybe she’s sneaking glances at the clock—ask this question: “What is the most important thing we should be discussing today?” You will instantly connect with what really matters to her—and the conversation that ensues will help her see you as relevant and valuable.


Sales Tip of the Week - Success Stories

Filed under: Fun, General, Sales Tip

successAdvantages magazine says there’s a limit to how many bold claims you can make about your company and product results, but there is no limit to the words of praise you can put in the mouths of your delighted clients.

Use case histories of your clients’ success stories about the benefits they received from your service or product. When you are using their actual dialogue, you can say much more glowing things about yourself and your company than you could if the words were your own.


Sales Tip of the Week - Engage Prospects

Filed under: Fun, General, Sales Tip

engageIf your prospect says she can source the product you’ve recommended cheaper online, don’t be insulted. Advantages magazine says engage the prospect to learn more.

Do they have a specific product alternative or online seller in mind? What kind of service, guarantees or support does the online vendor provide? Oftentimes, buyers are “star struck” by pricing they find online. What they haven’t necessarily factored in is how valuable the ability to pick up the phone and talk to you can be if they have a problem or concern. Perhaps there’s a difference in product quality or imprint method or ability to meet a deadline. Review the choice with your prospect to be sure they’re comparing apples to apples.


Sales Tip of the Week - Warm Up Your Audience

Filed under: Fun, General, Sales Tip

presentationTrying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.

Ask questions that open the door for more in-depth problem solving or share an appropriate anecdote with which the prospect can relate. Try to tie into information that you’ve found out about the company from your preparatory research.


Sales Tip of the Week - Testimonials

Filed under: Fun, General, Sales Tip

testimonialClient testimonials can bring you more sales and more qualified prospects. Advantages magazine says a little positive word-of-mouth can go a long way.

Ask your satisfied clients for testimonials for your website; ask for recommendations on LinkedIn. Create a Case Study section on your website and create a portfolio you can leave with prospects.


Sales Tip of the Week - Sharing Content

Filed under: Fun, General, Sales Tip

shareWhat makes you share something with someone else? Advantages magazine has a few tips on how to create content that people will pass along.

When you give clients useful information in an educational and/or entertaining format, you increase the chance that they’ll pass it along to their colleagues and professional network. Provide links via an e-mail campaign, on your website or via social media pages that offer information to download for free or to access online. Here are five examples of great pass-along content: Whitepapers, Infographics, Blog entries, Podcasts, Videos.


Sales Tip of the Week - Sales Calls

Filed under: Fun, General, Sales Tip

sales calls

Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.

Barry Maher, motivational speaker and author of Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, built a successful ad specialties company before moving on to teach others. He says the best preparation for making sales calls is making sales calls. “After every call, no matter how well you did – even if you closed a million-dollar deal – ask yourself how you could have done it better,” says Maher. “Get a little bit better at making calls every time you make a call.”


Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip, Uncategorized

calendarHow can you stay in front of clients to add value and connect with them on new business?  Check out these tips from Advantages magazine.

Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.


Sales Tip of the Week - Inspiration

Filed under: Fun, General, Sales Tip

inspirationNeed inspiration for a client’s promotion?  Advantages magazine says pull out your portfolio.

What has worked for one client in years past might be applicable with some updating and tweaking for another client. The key is to choose elements that were effective then customize them for the new client, rather than a wholesale copy of the original campaign.


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