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8 Surefire Ways to Fail

Filed under: Tip of the Day

Advantages MagazineStaggering fact: In 2012, there were 442 billionaires in America. (That was billionaires with a B, just for the record.)

Obviously, these 442 folks know how to succeed, but what about those of us who need a little guidance in our quest for success? This month’s Advantages Strategy column “8 Surefire Ways to Fail” provides not the paths to success, but the paths to failure. Avoid these and you’ll be on the right path!

  1. Shortsightedness
  2. Inaction
  3. Contentment
  4. Instability
  5. Doubt
  6. Going It Alone
  7. Dishonesty
  8. Arrogance

Got any others to add to the list? Let us know by commenting on this post now.


10 Most Popular Athletic Activities in the U.S.

Filed under: Tip of the Day

Bowling BallIf you were to ask me what an “athletic” activity constituted, I’d probably say something that gets me pretty sweaty, like jogging, playing hoops, or balancing my checkbook. (I’m kidding about the checkbook … I’ve never done that.)

Telling me that carrying around a billiards stick and hitting a white ball around a pool table in between sips of beer was an activity, I’d laugh at you. But apparently that’s considered an activity by the Sports and Fitness Industry Association (SFIA), and it was one of the top-10 most popular activities in the U.S. in 2012.

As part of National Physical Fitness & Sports Month, Advantages magazine’s May issue has devoted an entire Strategy section on how to bulk up sales with fitness programs. Check out this article for tons of ways to fitness programs … and in the meantime, here are the 10 Most Popular Athletic Activities in the U.S. in 2012:

  • Walking for Fitness
  • Bowling
  • Treadmill
  • Running/jogging
  • Hand Weights
  • Bicycling
  • Weight/resistance machines
  • Freshwater fishing
  • Billiards/pool
  • Dumbbells

LinkedIn Lowdown - 6 Cool Facts

Filed under: Tip of the Day

LinkedIn FactsIn this month’s Advantages magazine, roving reporter Alex Palmer goes in search of tips and advice on how sales reps can use the social network to perfect prospecting.

For instance, did you know that if your goal is to increase sales, you can do yourself a huge solid simply by switching your profile’s appeal from potential employers to customers and prospects? That’s one simple way you can gain more prospects. For more, you definitely don’t want to miss this article, “Lock In Leads with LinkedIn“. And in the meantime, here are 6 cool facts about LinkedIn.

  1. May 5, 2003 - Date the site officially launched.
  2. 4,500 - Number of members after its first month in operation.
  3. 19 - Number of languages LinkedIn is available in: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  4. 1 billion - Number of endorsements given out on LinkedIn so far.
  5. 50 million - Endorsements per week.
  6. TOP 10 ENDORSEMENTS
  • Strategic planning
  • Customer service
  • Microsoft Office
  • Project management
  • Recruiting
  • Public speaking
  • New business development
  • Marketing strategy
  • Telecommunications
  • Social media

Source: LinkedIn Press Center


How’d They Do That? The Making of a Logoed Lollipop

Filed under: Education, Fun

One of my favorite sections of Advantages magazine is the Strategy section titled “How’d They Do That?” where the making of promo products comes to visual life! This month’s product: A logoed lollipop.

Here’s the 7-step process, provided by Grumpe’s Specialties Inc. (asi/58480). Enjoy! (Click below for a larger pdf version to see all the sweet detail!)

How'd They Do That?

Click here for a larger image (PDF).


Top 5 Reasons Why Employees Leave

Filed under: Tip of the Day

Top 5 Reasons Why Employees LeaveIf you’ve had more than one job in your career, chances are your reasons for moving on were monetary in nature. It’s not a bad thing, and I’ll admit I’ve moved on for this reason, but it’s far from being the top reason employees leave for greener pastures.

For this month’s Advantages cover story titled “Staying Power,” my colleague Jen Vishnevsky dug deep into the HR market for information on how and why human resources is so freakin’ hot right now. Along the way, she discovered interesting tidbits like this.

Top 5 Reasons Why Employees Leave:

  1. “It doesn’t feel good around here.” This can include any number of issues to do with the corporate culture and the physical working environment.
  2. “They wouldn’t miss me if I were gone.” Many people don’t feel personally valued. When people don’t feel engaged or appreciated, all the money in the world can’t hold them.
  3. “I don’t get the support I need to get my job done.” People want to do a good job; they want to excel. At the same time, most feel as though their boss won’t let them do a good job. When frustrations exceed the employee’s threshold, they leave.
  4. Lack of opportunity for advancement. Advancement doesn’t necessarily mean promotion. More often, it means personal and professional growth. People want to be better tomorrow than they are today. Personal growth constitutes a very strong driver in today’s workforce, particularly with the younger generation. People coming out of college often identify training as the primary criterion for choosing their first company. Companies that gutted their training departments have a lot of catching up to do in order to attract good people.
  5. Inadequate employee compensation. People want fair compensation, but – contrary to most managers’ beliefs – money rarely comes first when deciding whether to stay or go. A certain percentage of people will always chase more income, but the majority of workers look at non-monetary reasons first. Many executives still cling to the outdated notion that people “go for the gold,” that salary dictates all their employment decisions. But for the most part, people want opportunities to grow and learn, to advance in their careers and to work on challenging and interesting projects. They want to be recognized and appreciated for their efforts. They want to feel a part of something that adds value to their community.

Want to learn more? Check out this article now!


5 Advantages of Face-to-Face Relationship Building

Filed under: Tip of the Day

Yahoo! CEO Marissa Mayer has recently come under fire for requiring remote employees to actually come into the office to work. So great was the backlash against her that my colleague Michele Bell felt compelled to awaken from her three-month blog slumber and post in support of Mayer. Crazy how far things have come in the workplace, huh? (I still remember scratching my head and asking “What’s email?”)

This month’s Advantages magazine has a great little Strategy article about this very situation and how you should consider the benefits of face-to-face relationship building. Sure, it’s a great perk to be able to work from home now and then, but being in the office and forging relationships still has value, and this article stresses that. If you’ve got five minutes, read it now, and here are 5 advantages of in-person face time:

  • It shows you care
  • Personal attention
  • Increased effectiveness
  • No ambiguous tone
  • You’re more vulnerable … and more believable!

10 Cool Tech Facts

Filed under: Tip of the Day

Tech Market FactsLooking for a new market to target? Try technology.

One of the few bright spots in the 2012 economy, not only are tech sector jobs growing but they’re driving secondary job creation as well. This month’s Advantages’ magazine cover story “What It Takes to Win the Tech Sector” explores this hot market in depth and provides great tips and advice on how to take advantage of the wealth of opportunity here. So what are you waiting for?! Read this article now! And in the meantime, here are 10 interesting tech facts:

  1. The world’s top five technology companies by revenue: Apple Inc., Samsung Electronics, HP, Foxconn, IBM.
  2. Unemployment in the high-tech sector is far below the national rate. In recent years, employment growth in technology has outpaced growth in the private sector as a whole by a ratio of three-to-one.
  3. What’s a STEM job? It’s science, technology, engineering and math related.
  4. The top three states for high-tech employment concentration: Washington, Massachusetts and Virginia.
  5. The richest person in America is Bill Gates, co-founder of Microsoft and founder of the Bill and Melinda Gates Foundation.
  6. 70% of college students use keyboards (not paper) to take notes.
  7. China is the top mobile market.
  8. Apple sold its 100 millionth iPad in October, two and a half years after its first model came out.
  9. 38% of college students can’t go more than 10 minutes without checking their smartphone or other device.
  10. Alaska is the only state that can be typed on one row of a QWERTY keyboard.

5 Tips for Nailing Down an Appointment

Filed under: Tip of the Day

Tips for Getting An AppointmentHaving trouble getting that appointment? Don’t fret, you’re not alone! It’s a very common obstacle for sales reps, but one they need to overcome if they are to succeed in this — or any — industry.

In a recent Advantages article titled “Get The Appointment,” Jean Erickson dishes some great advice on not only how to get to the buyer, but how to nail down a meeting. Read now, and in the meantime here are 5 great tips for securing an appointment, from Advantages Advisory Board members:

  1. “Send a gift to warm up the follow-up. This usually results in a positive outcome. If that fails – vodka.” – Seth Weiner, MAS, president and CEO, Sonic Promos (asi/329865)
  2. “Call on a Friday morning, when people are happiest! If you have to leave a message, follow up with an e-mail and a LinkedIn connection so they can see your bio and photo before they decide to respond … helps with credibility.” – Nicole McNamee, director of new business development, POP Solutions (asi/359180)
  3. “Have a plan on how you want to approach the client and know your agenda before making contact. My agenda is to develop a relationship so that the prospect eventually orders from me. I may need to actively engage a prospect at least five times, on average, before they  make a purchase, and securing the appointment is only one of those ‘touches.’” – Tonia Allen Gould, owner/founder, TAG! The Creative Source (asi/341358)
  4. “Send a package ahead of time. Call at an appropriate time. Have your 30-second pitch ready on why you deserve the appointment.” – Pat Cavanaugh, president and CEO, Cavanaugh Marketing Network (asi/159262)
  5. “Don’t give all the details over the phone. Most people give all their ideas over the phone and the appointment opportunity is wasted. Tell them you have a concept that can increase sales or achieve their objectives and utilizes a product or solution you can provide. However, you want to meet to see if it is a fit.” – Mark McCormack, owner, Proforma Identity Marketing Group (asi/300094)

4 Tips On Successful Telecommuting

Filed under: Tip of the Day

Telecommuting TipsDid you know … 3.1 million Americans work from home at least one day a week?

Wow, that’s a huge number, and one that certainly will continue to increase over time. Because as technology improves, so will our ability to telecommute, as this month’s Advantages feature story “So Far And Yet So Close” details. Interested in learning how ad specialty members keep remote employees engaged and energized? Then you can’t afford to miss this story! And in the meantime, here are 4 tips on keeping both sides happy:

  • BE A TEAM PLAYER: Telecommuters need to continue to act as members of the team. A manager may opt to call a staff meeting, and those employees need to be there in person.
  • THEY DON’T OWN YOU: Gil Gordon, owner of Gil Gordon Associates, a telecommuting consulting firm, cautions that remote employees shouldn’t feel pressure to be 100% accessible all the time. “Even when people are in an office, they’re not always at their desk. They are allowed to go to lunch, or the bathroom,” he notes.
  • FIRST RESPONDERS: How you deal with phone, e-mail and text messages is also important.“Just because an employee can instantly respond doesn’t mean he or she has to,” says Gordon. If an employee has built up a reputation or expectation that he’s always available, he needs to let his coworkers know that he won’t be available if he’s working on a task that requires few interruptions. “Change your voicemail message or auto response to notify colleagues that you will be offline for a period of time,” he says.
  • BE A PRO: Maintaining professionalism while working at home is very important. For example, if you’re having a moment playing with your toddler, that is not the time to take a phone call. “If taking a phone call will jeopardize your professionalism,” he advises, “don’t take that call.”

6 Traits of Comfortable Customers

Filed under: Tip of the Day

Comfortable CustomersThink about how you feel when you’re ready to pull the trigger on a big purchase. Do you tend to feel uneasy or hesitant, or are you confident and cool as a cucumber? Chances are you won’t go through with the transaction if you’re unsure, and if there’s a salesperson involved then it’s a direct reflection on them and their ability to sell.

This month’s “Strategy” column in Advantages magazine by Troy Harrison provides great insight and tips on how customers must feel before they buy from you. If they’re not comfortable, you’re not closing … got it?

If you’ve got 10 minutes, this article is definitely worth the read. And in the meantime, here are the six characteristics of a comfortable customer.

  • They trust you
  • They believe that you have their best interests at heart
  • They like you
  • They respect you
  • Your stuff fits their needs
  • You present good value

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