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Friday
October 2, 2009 Sell This Product - Kitchen ProductsFiled under: Sell This Product Kitchen staples, measuring cups and spoons provide frequent and continual exposure for clients’ brands. Measuring cups and spoons are products most people can’t do without. Joel Moore, president of Bay State Specialty Co. (asi/38980), says anywhere people are cooking food, they are, at some point, using measuring cups. “Measuring cups are a staple in every kitchen in the world, allowing for hundreds of different advertising channels,” he says. They can be sold through all major promotional markets, including federal, state and local governments, non-profits, financial institutions, health care and more. Any market looking to target its advertising to consumers is a potential customer for Bay State’s line of kitchen products. The best way to sell the cups is to provide samples. Bay State offers one-, two-, or three-cup-capacity kitchen measurers in four different easy-to-pour styles that have extra advertising space to highlight your clients’ message, and extra capacity to handle any big baking challenge. All its measuring cups and spoons are dishwasher-safe and made of polypropylene. The non-drip pouring spouts offer easy use and the cups are calibrated in cups, ounces and milliliters. The range of styles and sizes helps distributors overcome size objections, and the cups are stackable, making storage and distribution much more efficient. Additionally, the cups can act as carrying agents for other smaller promotions in events or trade show settings, and your clients can pair measuring spoons as an adjacent promotion for their brand. “The very nature of the product reinforces the message being advertised, as recipients will always hold it up to their eye to confirm the measurements, thus continually being exposed to the advertising,” Moore says. Ask any good cook, and he’ll say you can never have enough measuring cups in your cooking arsenal. From the 2009 Advantages September Supplement.
Wednesday
June 3, 2009 Sales Dish of the Day: Business CardsFiled under: Sales Dish of the Day
Business cards mean business, so give more than one business card out at a time. Ask recipients to pass the extra along to a colleague or acquaintance who might use your services as well. A referral incentive program makes this all the more effective. Also, turn a useful product into your card. There are many ad specialties that become excellent business cards – nail files, pens, USB drives, magnets, etc. – From Advantages magazine. |
