July 30, 2014
Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.
July 23, 2014
Looking to spruce up your product? Advantages magazine says take a cue from retailers.
July 18, 2014
From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI
You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI? Find out how he went from the world’s oldest intern to managing editor.
Q:What is your title and job description?
Q:What do you like about your position?
Q:What was your position when you first started?
Q:How have your job responsibilities change over the years?
Q:How has ASI changed over the years?
Q:How would your colleagues describe you?
Q:What is something that people don’t know about you?
Q:If you could be a promotional product what would you be?
Q:If your story here were to be made into a movie, who would you want to play you?
Fore more, Click Here
– Interview by Lauren Medina
July 16, 2014
How can you stay in front of clients to add value and connect with them on new business? Check out these tips from Advantages magazine.
July 9, 2014
Looking to add a few new marketing tactics to your current approach? Advantages magazine has some tips on how to boost your companies visibility.
July 2, 2014
Filed under: Uncategorized
Too many businesses accentuate the features of their products or services rather than the benefits, which are what your clients really care about.
June 25, 2014
Need inspiration for a client’s promotion? Advantages magazine says pull out your portfolio.
June 18, 2014
You always want to present your clients with at least two product options. Advantages magazine shares tips on how to explain the differences between a budget-sensitive item and a better-quality version that’s slightly more expensive.
June 17, 2014
By Corrie Purvis, ASI Intern
With the World Cup upon us, there is no denying the fresh breath of soccer America has recently inhaled. Seemingly everywhere are advertisements, events and products focusing on this summer’s action in Brazil. As the World Cup is the world’s most-watched sporting event, it is a great idea to become familiar with some of the most popular promotional products in the soccer industry today.
Aside from the usual gear that surrounds the World Cup (T-shirts, flags, face paint), there are two prominent items that everyone seems to have in Brazil: face masks and caxirolas (pronounced cash-ee-roll-uh). The former, created by companies like GameFace, gives supporters a less-sticky alternative to face paint as fans can simply place their country’s flag (or even favorite player’s face) on their own face to show their pride. The masks provide a large amount of space for advertisements and are relatively inexpensive. While this is a huge product for this summer, the mask doesn’t come close to the controversy and notoriety of the caxirola.
This grenade-shaped maraca is Brazil’s take on another tongue-twisting novelty noisemaker, the vuvuzela, introduced at the 2010 World Cup in South Africa. Based off of the caxixi, a traditional Brazilian instrument, the caxirola was destined to be the talk of the sporting world.
They are small enough to hold in your hand, and much quieter than the aforementioned vuvuzela, sounding more like the hissing of a snake. Their barren exterior is also perfect to add logos or country flags, and the caxirolas come in a wide array of color combinations.
“The image of the green and yellow caxirola, it enchants,” said Brazil President Dilma Rousseff, speaking of her country’s colors. “It is an object that has the ability to do two things: to combine the image with sound and take us to our goals.”
Unfortunately, the noisemaker has been banned from the 12 game locations in Brazil (but are still used outside the gates), as a game leading up to the World Cup featured fans throwing the instruments onto the pitch. This did not stop FIFA from selling them on their online store, however, where they go for $14. Other distributors sell caxirolas both online and in-store.
June 13, 2014
By Corrie Purvis and Rachel Abraham, ASI Interns
With over 500 vendors displaying all kinds of unique and interesting items, the Punk Rock Flea Market kicked off its annual event this past weekend in downtown Philadelphia. Everything from instruments, apparel and baked goods to jewelry and artwork were on display, which gave many artists and businesses a chance to get some serious exposure.
‘Adorned by Aisha’ owner and designer, Aisha Loeks, has been setting up shop at the flea market for two years. Her company sells vintage-inspired jewelry.
“My jewelry line is inspired by the vintage looks favored by my beloved, and stylish, grandmother. When she passed away I inherited all of her jewelry,” said Loeks. “I loved how beautiful and masterfully crafted each piece was. I felt like this kind of thoughtfulness and quality was lacking in today’s accessories. So many things are made fast and cheap now. So I took some of her pieces and cast them, making a mold from each and then poured resin into the mold to make a new piece that was cast from a vintage piece.”
The flea market gives Aisha a chance to talk to customers about her designs and answer any questions they may have. “They are really great about getting the word out there and they have been around for a while now so they have a great following,” says Loeks.
Loeks also uses a lot of social media to market her business, keep in touch with fans, post updates, and announce sales and special events, and she can be found on many social networks including Facebook.
Another artist, Dylan Tierney, was featured at the event. Her company Dylan Burns Wood Pyrography & Custom Wood Work has been in business since February. “I like wood-burning band logos, TV pop culture and cute kitschy stuff,” said Tierney. “I started to make some key hooks too, so it’s a functioning piece of art. All my pieces have hangers on the back ready to hang also. If you want anything custom let me know.”
She uses social media as well. Her Tumblr gets linked from Instagram and her products are sold on Etsy.
Dylan thinks showcasing her art at the flea market is a really great opportunity. “I have gotten such a good response. People ask for custom orders and say I should try this or that to get my name out there. At the flea markets people can see and feel the wood burning. I try to take angled pictures to post online but you really get to see the detail in person,” says Tierney.
Another artist, Ukiah Carbone-Gambon, relied solely on the Flea Market for exposure. “I’ve been having a bit of trouble tech-wise setting up my website,” he said, handing over a business card. His print work features funny quotes and sayings, and can be found on notepads, stationery and simple wall displays.
Overall, the Punk Rock Flea Market was a great chance to encounter artists in the local Philly art scene. It was an event that was great for all ages and brought a lot of people out. While there were some clearly professional artists, there were also many vendors simply selling their old “junk” - items that could easily feature a promotional logo or design.
See a full gallery of photos on our Facebook page.