April 2, 2013
Filed under: Wearables
I love the color green, and all the shades in between, especially the warmer ones like turquoise and teal. That’s why I was so happy to see that Pantone selected a shade of green — Emerald — as the Pantone Color of the Year for 2013.
How exactly does this affect the promotional products industry? If you deal in apparel, then you know that ASI has its finger on the pulse of fashion trends and our Wearables magazine devotes ink each issue to the hottest hues and how you can use them.
Want to see some cool examples of emerald in action and how to pair it with other hues? Then you don’t want to miss this issue of Wearables Fashion Sense.
March 28, 2013
Guest blog from Wearables’ Editor C.J. Mittica:
Have you noticed the new changes at Wearablesmag.com? No? Good, that’s sort of the point. Our ASICentral team, under the guidance of team leader and France’s very own Yann Perrin, have instituted a number of subtle changes that have seamlessly improved the browsing experience. Here’s a rundown:
We still love the print medium (call me old fashioned, but that’s how I still read my magazines), but there are plenty of digital options available to our readers. Wearablesmag.com in particular has online exclusives and our latest videos and newsletters. And if you haven’t tried it yet, you should check out the digital edition of the magazine, which can be read on the iPad. (You can find it by searching “Wearables magazine” or “Advertising Specialty Institute” on the Apple App store.) Admittedly, it’s pretty swank.
January 16, 2013
Anyone can start a blog these days, but how can you turn yours into a successful one?
Well, a great start would be to know who your audience is and to deliver useful content to them. Or else, what’s the sense, right?
In a recent Wearables “Business Toolkit” article, well-known industry bloggers like Bobby Lehew (Robyn Promotions) and Mark Graham (Rightsleeve, Inc.) weigh in on how to increase customer loyalty and attract new customers simply by creating and maintaining a valuable blog. Eager to learn more? Then click here! And in the meantime, here are 3 tips for success from prolific blogger Brad White (Boundless Network):
December 11, 2012
As a New York sports fan, I know that my teams will never fail because the owners aren’t dishing out tons of dough to high-profile players. The way they perform *as a team* on the fields, rinks and courts determines the success of the team, not the individuals’ performances, which brings me to the subject of today’s blog: Building success through teamwork.
You can have the best people in place, but they have to work well with others in order for success to be achieved. A recent article in Wearables magazine maps out how a communal mentality and team-building exercises can really help achieve your goals as a business, and how to deal with those who don’t play well in the sandbox. Check out this article, “There’s No ‘I’ In Team,” now for more, and in the meantime here are 5 team-building tips.
November 7, 2012
Filed under: Wearables
In this month’s Wearables’ magazine feature story titled “Top Trends for 2013“, there’s a neat little lead-in that goes something like this: “When the future’s coolest trends echo styles of the past, it means there’s no time like the present to sell them.”
Being a lover of old-fashion style and all things retro — I’m currently trying to bring back love for the ’stache by growing one — I enjoyed reading this article and learning about how what’s old is new again. Want to know what wearables are going to be hot in ‘13? Check out this article now!
And in the meantime, here’s a list of the top 12, including the year they were first popular:
October 3, 2012
Thinking about going into business for yourself? It’s certainly not an easy endeavor, but when done correctly can be very rewarding. Just ask Michael Neal Kaufman of Wear It’s At (asi/356021). He made the jump in 1983 and hasn’t looked back.
August 9, 2012
Think a T-shirt is just a T-shirt? Not these days, as the folks over at Wearables magazine can attest. This month’s cover story, “For Variety’s Sake,” breaks down the dozens of styles into 10 families of tees. If you’re in the promotional apparel business, this is one article you won’t want to miss. PLUS: 3 tips on how to find the right shirt. Read on, and enjoy! And here are the 10 families of T-shirts:
August 2, 2012
Filed under: Wearables
When I think back to some of the jobs I’ve had in my life, none of them stand out as particularly dirty. Sure, as a paper boy, my hands would become black with printing ink, and there was a stint I did as a landscaper that lasted four hours (who knew you could be allergic to mulch?), but for the most part my hands have remained relatively clean.
And that’s why I think I find this month’s Wearables magazine article on dirty jobs so intriguing — not only are these people used to getting their hands dirty, they actually do it for a living! Titled “Dirty Jobs: Uniforms Edition“, the folks at Wearables present another down-and-dirty look at the toughest workers around, and the uniforms they wear to get the job done. In this edition, you’ll find:
So the next time you get a little pen ink on your fingers and start cursing the heavens, think of these people (especially the sewage treament workers, oh lordy!).
VIDEO: Watch Wearables’ Editor C.J. Mittica interview paramedics/EMTs about their jobs.
August 1, 2012
It should come as no surprise the value interns can bring to a company. Not only can they be a cheap and valuable resource, but they can also serve as key connections to new clients. This month’s “Business Toolkit” in Wearables magazine delves a little deeper into the employee-intern relationship and how distributors can really benefit from the right person. Check out the article now, and in the meantime here are 3 tips on how to find quality interns:
June 6, 2012
When I think of Hawaiian shirts, I think of three things:
Personally, I’ve never been a fan. Something about them just screams retirement, and I’d like to think that I’m far away from the age of the average retiree. But apparently Hawaiian shirts are really stylish these days and making a comeback. In this month’s Wearables Monthly Trend video, my colleague and partner in crime C.J. “Where’s My Tom Selleck Mustache” Mittica goes in search of the coolest, hippest promotional Hawaiian shirt fashions in the industry. What do you think, hip or hideous? You decide after watching this video.