December 11, 2013
According to the recently released Wearables Sales Forecast, imprinted apparel is predicted to generate $6.7 billion in revenue in 2014. (That was billion with a ‘b’ just in case you were reading quickly.)
Representing roughly one-third of all sales for the ad specialty industry, I’d say promotional apparel is a pretty big hitter. And it’s only getting bigger.
November 14, 2013
In a perfect world, sales reps would get heaps of warm leads from their marketing department, leaving plenty of time to cultivate a sale. Unfortunately, that’s too often the exception and not the rule, and the rep is frequently the one coming up with the leads.
In this month’s Wearables‘ Business feature, Staff Writer Christopher digs up some great ideas on how sales pros can generate leads quickly and effectively. Looking to get more quality leads? Then this article is for you! In the meantime, here are three quick tips to better leads:
October 11, 2013
During last week’s college and professional football games I couldn’t help but notice the presence of the color pink. It seemed to be everywhere - on uniforms, penalty flags and even on the logos of some of the teams. With October being Breast Cancer Awareness month, I knew what it all stood for, and I began to count my blessings. As a man in my forties, I have every reason to be thankful that this terrible disease known as cancer has had little effect on my friends and family throughout the years. At least, so far.
Then I read the October cover story of Wearables magazine, and I nearly lost it.
About a young college woman named Haley Bellows who, with the help of her friends and a tight-knit campus community, has taken cancer head-on, this is the kind of story that puts everything into perspective. Having a bad day because you forgot your umbrella and your hair got wet? Read about a normal day in Haley’s life and I guarantee your damp locks won’t seem that bad. The story describes in detail what Bellows went through upon being diagnosed, the joy of going into remission only to be squashed by a relapse, and how one T-shirt with the slogan “Eff Cancer” just might save her life.
This is a great read by C.J. Mittica and I recommend it highly. Kudos to Haley … keep fighting, girl! And Eff Cancer!
See a video of Haley shaving her head as a reminder of how awful cancer is. And here are a few images of Haley and her friends.
August 2, 2013
Filed under: Wearables
From guest blogger C.J. Mittica, editor of Wearables magazine.
Wearables has an upcoming cover story for October about apparel that helps charities and saves lives. In the process of gathering stories, one of its readers reached out for help with his charitable event. Neil Jorge of A Better Copy is hosting an event on September 14th called Comics 4 A Cure. The event uses artwork from professional comic book artists to raise money for the Leukemia & Lymphoma Society. Throughout the year the group uses comic book art therapy for sick and dying children in Florida hospitals. Neil is looking for a supplier to donate 70 black T-shirts for the event.
If you are interested in donating, contact Wearables editor C.J. Mittica at firstname.lastname@example.org.
April 2, 2013
Filed under: Wearables
I love the color green, and all the shades in between, especially the warmer ones like turquoise and teal. That’s why I was so happy to see that Pantone selected a shade of green — Emerald — as the Pantone Color of the Year for 2013.
How exactly does this affect the promotional products industry? If you deal in apparel, then you know that ASI has its finger on the pulse of fashion trends and our Wearables magazine devotes ink each issue to the hottest hues and how you can use them.
Want to see some cool examples of emerald in action and how to pair it with other hues? Then you don’t want to miss this issue of Wearables Fashion Sense.
March 28, 2013
Guest blog from Wearables’ Editor C.J. Mittica:
Have you noticed the new changes at Wearablesmag.com? No? Good, that’s sort of the point. Our ASICentral team, under the guidance of team leader and France’s very own Yann Perrin, have instituted a number of subtle changes that have seamlessly improved the browsing experience. Here’s a rundown:
We still love the print medium (call me old fashioned, but that’s how I still read my magazines), but there are plenty of digital options available to our readers. Wearablesmag.com in particular has online exclusives and our latest videos and newsletters. And if you haven’t tried it yet, you should check out the digital edition of the magazine, which can be read on the iPad. (You can find it by searching “Wearables magazine” or “Advertising Specialty Institute” on the Apple App store.) Admittedly, it’s pretty swank.
January 16, 2013
Anyone can start a blog these days, but how can you turn yours into a successful one?
Well, a great start would be to know who your audience is and to deliver useful content to them. Or else, what’s the sense, right?
In a recent Wearables “Business Toolkit” article, well-known industry bloggers like Bobby Lehew (Robyn Promotions) and Mark Graham (Rightsleeve, Inc.) weigh in on how to increase customer loyalty and attract new customers simply by creating and maintaining a valuable blog. Eager to learn more? Then click here! And in the meantime, here are 3 tips for success from prolific blogger Brad White (Boundless Network):
December 11, 2012
As a New York sports fan, I know that my teams will never fail because the owners aren’t dishing out tons of dough to high-profile players. The way they perform *as a team* on the fields, rinks and courts determines the success of the team, not the individuals’ performances, which brings me to the subject of today’s blog: Building success through teamwork.
You can have the best people in place, but they have to work well with others in order for success to be achieved. A recent article in Wearables magazine maps out how a communal mentality and team-building exercises can really help achieve your goals as a business, and how to deal with those who don’t play well in the sandbox. Check out this article, “There’s No ‘I’ In Team,” now for more, and in the meantime here are 5 team-building tips.
November 7, 2012
Filed under: Wearables
In this month’s Wearables’ magazine feature story titled “Top Trends for 2013“, there’s a neat little lead-in that goes something like this: “When the future’s coolest trends echo styles of the past, it means there’s no time like the present to sell them.”
Being a lover of old-fashion style and all things retro — I’m currently trying to bring back love for the ’stache by growing one — I enjoyed reading this article and learning about how what’s old is new again. Want to know what wearables are going to be hot in ‘13? Check out this article now!
And in the meantime, here’s a list of the top 12, including the year they were first popular:
October 3, 2012
Thinking about going into business for yourself? It’s certainly not an easy endeavor, but when done correctly can be very rewarding. Just ask Michael Neal Kaufman of Wear It’s At (asi/356021). He made the jump in 1983 and hasn’t looked back.