Filed under: Uncategorized
By Vincent Driscoll, ASI
If you’re like me and manage a Facebook business page, you might’ve noticed a “small dip” in your overall Page Likes recently. According to Facebook, the drop in Likes is due to the removal of memorialized (deceased) and voluntarily deactivated accounts from your page. The vanishing Likes aren’t legit anyway, says the social media giant, and will result in better consistency and business results going forward.
Ok, but how do Page Admins calculate this loss?
My business page — Advertising Specialty Institute — which has been active since 2009 and has over 7,000 Likes, lost 165 Likes or just around 2%. How do I know this? I found out the total number by downloading an Excel spreadsheet from the Insights tab of my Facebook Page, like so:
- Go to your Facebook Business Page
- Click on the Insights tab above your cover photo
- In the upper-right, you’ll see an “Export” menu item – click that
- Select “Page Data” for the month of March; File Format should be Excel, then click Export Data
- Open Excel spreadsheets from your downloads and look at the tab called “Key Metrics”
- In Column B you’ll see “Lifetime Total Likes” – this is where you should see some inexplicable Like drops (see image above) that cannot be accounted for in Column D’s “Daily Unlikes” (not shown)
- Subtract the two, minus any Daily Unlikes for that day, and the difference will be your drop in Page Likes (I had 1 Daily Unlike during this time)
For my Page, the drop in Likes happened between March 6 and March 7 even though Facebook claims the drops will be after March 12. I’m sure it’s just a general date when you’re dealing with millions of Business Pages, so it might be different depending on your page.
However, the amount, though small, is not accounted for in the analytics. So what does that mean? It means that if you track Page Likes for your company, like me, you will now have to factor the loss into your future stats. Two percent may not seem like a lot, but if you’re tracking to a goal it could mean the difference between success and failure.
And for those of you who have yet to see a drop, it might not even have happened yet … so keep your eyes open!
PS - If you’ve noticed any discrepancies in your Page Likes, let us know how many by posting below!
Filed under: Fun, General, Uncategorized
From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI
You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI? Find out how he went from the world’s oldest intern to managing editor.
Q:What is your title and job description?
JH:I am the managing editor for the Editorial Department. I manage three publications; Stitches, Wearables and SGR, where I work with the editors, the designers, and the production team to make sure the magazines come out on time and with no errors. I shoot editorial videos plus a semiweekly video program, The Joe Show, where I showcase supplier products. I am also one of the hosts on the ASI Radio Show, among other things.
Q:What do you like about your position?
JH:I like that it is different every day. From day to day and sometimes from hour to hour, it completely changes and there is always something new and different to do. It’s also a really fun industry and a fun company to work for. They have treated me well over the years.
Q:What was your position when you first started?
JH:I started out at ASI as the world’s oldest intern. I lost my job because of the recession; I had just bought a house and we had a baby on the way. I kept seeing an advertisement for an Internship with ASI, but I had no idea what ASI or this industry was. I knew I should apply for the position because I was trying to get into journalism, which is what I have my degree in, and I couldn’t get a job in it because I didn’t have any work experience. ASI called me in for an interview and I ended up being late for it because I was up until 6 AM shoveling snow with my landscaping job and then I made a wrong turn getting there. I did end up getting the internship which started in mid-July and they offered me a position shortly thereafter.
Q:How have your job responsibilities change over the years?
JH:At that time we only had three magazines; Counselor, Specialty Selling Today and Imprint. I wrote for all the publications. I was interviewing people, writing articles, and doing research. Over time I worked my way up to higher positions. I always accepted addition work, any time there was an opportunity to do something I would do it. It’s like anything else, if you put in the effort and you work hard, hopefully you get recognized and you get more responsibility. I went from an intern, to assistant editor, to associate editor, to production editor to managing editor … and the rest is history.
Q:How has ASI changed over the years?
JH:When I first started with ASI we had the old computers where you needed a floppy disk to boot it up and to save your files on. We didn’t even have the Internet. Later on, each department was allowed to have one computer with the Internet on it, ours was with the editor in chief, and if we wanted to do any type of research we would have to go into her office to use it. I didn’t even have a cubicle when I first started. I had a table outside of a cubicle, and the department’s printer was on the other side of me, so any time someone had to print something they would come over to where I was working.
Q:How would your colleagues describe you?
JH:Loud … no just kidding. I think they would say I have a good sense of humor, that I am dedicated to my job, I’m a team player, and I’m creative.
Q:What is something that people don’t know about you?
JH:I have been coaching soccer since 1989; it’s something that I love to do. In the year 2000, I was named the Intermural Coach of the Year for the state of Pennsylvania. Then I joined the State of the Associates coaching staff where I created a soccer program for our club that the state still uses as a model.
Q:If you could be a promotional product what would you be?
JH:I would be a light up ice cube. Those are a lot of fun.
Q:If your story here were to be made into a movie, who would you want to play you?
JH:My coworker Joan Chaykin always says I remind her of Richard Dreyfuss, so I would say him. I guess anyone who has curly hair and wears glasses.
Fore more, Click Here
– Interview by Lauren Medina
Filed under: Fun, General, Sales Tip, Uncategorized
How can you stay in front of clients to add value and connect with them on new business? Check out these tips from Advantages magazine.
Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.
Filed under: Uncategorized
Too many businesses accentuate the features of their products or services rather than the benefits, which are what your clients really care about.
Benefits are value statements about the features of a product or service, with an emphasis on what the customer gets. For example, “Open 24 Hours” is a feature. The benefit is that the business will be open whenever the customer needs it. Or say you’ve been in the promotional products business for 20 years. That is a feature. The benefit for your clients is the experience, working knowledge, and years of training that result from your length of time in the business.
Filed under: Fun, Sales Tip, Uncategorized
Is the order screwed up? Don’t despair. Advantages magazine shares steps you can take to save face with your clients, and maybe even become their hero.
If you know a product the client requests is of poor quality, try to point them to something that’s, perhaps more expensive, but a better choice in the end. The cheap product will likely leave them disappointed. Turn it around quickly. Don’t play the blame game, just fix it. Deliver the new items in person. Let them keep the botched order if they want. Call your suppliers. They want to help you out of a jam.
Filed under: Uncategorized
Want to know how your buyer feels about your proposal? Advantages magazine shares some tips on how to figure out what your buyer is thinking, just by their expressions.
Just like in poker you can read your buyers. They have “tells.” Their mannerisms and facial expressions reveal how your proposal is being received. A tilted head is positive. If the prospect’s body remains relaxed and he leans forward, you’re on the right track. A genuine smile, of course, is also good. Watch out for negative gestures that indicate displeasure or uncertainty. These include scratching the nose, putting a finger to the mouth, rubbing the temples or placing a thumb under the chin. If your prospect does any of these for more than a moment, pause. Ask for feedback.
Filed under: Sales Tip, Uncategorized
You’re hip, you’re with it, you know all the latest trends … but did you know that it could lead to more sales? Advantages magazine shares some tips on how you can not only find the latest trends, but make them work for you.
Following trends makes for better promotions. Trend alerts are everywhere. Follow blogs. Sign up for RSS feeds from resources related to areas of interest. Subscribe to magazines or newsletters that follow trends within the industries you service. Stay observant on the streets, at the mall and when travelling. Every day you’re presented with clues as to what the next big “thing” will be.
Filed under: ESP Updates and Tips, Uncategorized
Well, hello there. How was your birthday? Just kidding, we have more important things to discuss (not that your birthday isn’t important, happy birthday!). You know those pesky registration screens that come up unanticipated in ESP Web? I’m here to tell you, you they are gone!
Plus, ESP Web has this nifty new login page, where you don’t even need to login more than once! Click here to learn about the new ESP Web login page and when you are done, you’ll be an ESP Web Ninja. How cool is that?
Click here to learn more about logging into ESP Web.
Filed under: Uncategorized
Looking for a slogan? Advantages magazine shares a few of their tips on how to create the perfect tagline. What is your favorite tagline? Post here.
A slogan can make or break a promotion. In fact, a really clever slogan can turn a so-so product into a “wow!” Here are some tips for brainstorming the perfect tagline: Use humor, where appropriate. Use literary devices, such as rhyming and alliteration. Consider using a play on words. Make it short and sweet.
Filed under: Fun, General, Uncategorized
On February 5th, Karen DiTomasso – vice president of sales for ASI Show – celebrated 26 years with ASI. We recently sat down with Karen to find out what 26 years has meant to her and what the future holds. Find out how she started in a world of Medical Technology specializing in Oncology to working in sales, and what her favorite promotional product is.
Q: What is your title and job description?
KD: I am the vice president of sales for ASI Show. I manage a team of seven account managers with a lot of interaction between myself and the team. I deal directly with the customers, helping our suppliers to get the best ROI from our tradeshows, Roadshows and hosted buyer events. I attend all the shows, walk the floors, and interact with all the suppliers. My team also sells exciting keynote sponsorships with a recent big highlight this past Dallas show with President Bush where we had four sponsors. My team ultimately is responsible for selling an audience to our suppliers and it is important to our exhibitors who invest in our shows that we have quality attendees.
Q: What was your position when you first started?
KD: I originally started with a company that the Cohn family owned called Medical Data Institute. It was a mirror image of what ASI was doing for the promotional product industry, but for the medical equipment industry. I started there in sales and moved up to president. I transitioned into the ASI Show while I was still running Medical Data Institute. I was asked to spearhead and oversee both the supplier and distributor side. When our shows started to grow it required having the distributor team separated under other direction, so I stayed with the core supplier sales team. I started out as supplier director of sales and worked my way up to vice president.
Q: What do you like about your position?
KD: I enjoy the customer base and love interacting with both the distributors and suppliers. We built some great relationships and I’ve developed some good friendships. I came from a medical industry, so all of this is different for me. I grew into an area of sales which is what I always wanted to do so it gave me an opportunity to grow. I also love the products. There are products for everything in this world that you could possibly want.
Q: What is one promotional product that you must have?
KD: One of our exhibitors had a stretchy band that you put around your waist when you are power walking or at the gym, and you can put your cell phone in it or glasses so you don’t have to hold anything. I just saw it and thought I want one of those!
Q: Which is your favorite ASI Show?
KD: Orlando is the flagship show. It’s the first show of the year in the industry and it’s our largest show.
Q: What has it been like to work here for 26 years?
KD: I can’t believe it’s been 26 years! I’ve had so many opportunities in 26 years that has really kept it creative and different. It’s almost like starting a new job every two weeks – it’s fresh and that’s what I love. Every year brings on new challenges and more opportunities. The Cohn family has been very supportive and a great family to work for.
Q: What does the future hold for you here at ASI?
KD: We have new leadership here at ASI Show and are going to be developing more products. We are looking at different ways to bring suppliers and distributors together, not necessarily trade shows, but more organized power meetings. I am so excited because all of these things are off-shoots from the trade show and this will help our members to make more money. We launched a Hosted Buyer event in October 2012 where we go out with a select group of supplier and distributors and give them 20 minutes of one-on-one, to build programs, relationships and business. We have four of these coming up.
Q: What would you be if you weren’t vice president of sales for ASI Show?
KD: An Interior decorator. I change everything in my house every year; the color, the accessories.
Q: What do you enjoy outside of work?
KD: I have a beach house and we try to use it all the time, even in snowstorms if we can. I prefer to be down by the beach in the winter, when no one is around, where I can put a hoodie on, walk by myself and relax and ride my bike.
Q: If your story here were to be made into a movie, who would you want to play you?
KD: She is no longer with us, but Natalie Wood. I was so in love with the movie West Side Story. We would just have to bleach her hair blonde.
– Interview by Lauren Medina
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