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Thursday
February 2, 2012 Introducing Score! from Wearables MagazineFiled under: Fun, Wearables, site updates
And anytime you can combine sports and the job, well that’s just gravy man! Which brings me to the point of this blog … Beginning with the January 2012 issue and occurring every other month, Wearables magazine has unveiled a brand-new section called Score! that will drop some knowledge on how to win more sports business through sales strategies and trends. In addition to the great magazine content, Editor C.J. Mittica has included an online component that includes everything from case studies to favorite sports lists. The inaugural Score! focuses on basketball. Read the article here, and check out the online exclusive here. And as a quick supplement to the blog, the following are the top 10 most-popular NBA jerseys (Source: InsideHoops.com), followed C.J’s top 3. Enjoy!
C.J.’s Top 3:
What’s your take? Which NBA team jersey do you think is the best?
Wednesday
October 26, 2011 ASICentral MobileFiled under: site updates
Now from any smartphone of your choice, you can access some of the features of the full site in a simple, easy-to-read and — most importantly — quick-loading mobile site. Just go to http://m.asicentral.com and you’ll have the following mobile-friendly features available from just about any place you can get a signal:
Looking to access asicentral.com from a tablet like the iPad? Try the full site first — we find it works best in a tablet environment. Go mobile! Oh, and any time I can fit a cheesy reference to a great band like The Who, I’m definitely gonna take that liberty.
Wednesday
October 19, 2011 Introducing Counselor’s Tech TacticsFiled under: site updates
Billed as a “hot-to guide to improving business technology,” Tech Tactics will not only provide great tips and advice each month on specific topics, but Q&A sessions with industry experts, case studies, social network feedback and online exclusives like the Counselor How-To Minute and monthly chat. This month’s topic: How To Succeed With Online Video So, if you’re looking to expand your business with video marketing you don’t want to miss this installment. In the meantime, here are the top 6 steps to developing quality videos online:
For more Tech Tactics, click here.
Monday
October 17, 2011 Introducing Counselor’s Monthly Online ChatFiled under: Video, site updates
This month’s topic: How To Succeed With Online Video So if you’re looking for ways to succeed with video, join us on Tuesday at 2 p.m. and ask our experts like anything about online video — they’ll be ready to answer your questions and share their own experiences and case studies about video marketing. Save the date and don’t miss this month’s live chat!
Thursday
October 13, 2011 Business Strategy Tips from Counselor MagazineFiled under: Video, site updates
There at my fingertips, tons of video clips for people just like me looking for quick tips on how to play a familiar guitar riff. Quick, comprehensive … brilliant! Sure, reading a guitar tab on paper is nice, but *seeing* it in action adds so much more. From brewing the best beer to changing your brake pads, YouTube is a vast resource of how-to knowledge and one of the first places I turn when I need instructions. Which brings me to the latest video from ASI TV, the “Counselor’s How-to Minute,” which we’re now uploading to YouTube. Billed as “a business strategy video that will focus on how distributor firms can overcome a specific challenge,” this video is perfect for those looking for quick tips on how to succeed in the industry. Thus far, the Counselor How-to Minute has covered three topics: Watch these videos if you want some quick advice in any of these areas … and stay tuned for more business strategy tips from Counselor!
Wednesday
June 8, 2011 ASI Education Gets A MakeoverFiled under: Education, site updates
For instance, each of these sub-pages — which directly correlates to Education Tracks offered at our 5 annual ASI Shows — appeared very similar, almost identical upon first seeing them. Solution: Change the color of each page. Now, each one has an identifiable color associated with it. So if you see the color green, you know you’re in the Distributor Success page. You see blue? You’re now in Sales City, baby! Next, our on-demand content was useful, but unaccredited. Solution: Offer users the same content, but give them the opportunity to get credit for it. By participating in our Advertising Specialty Institute Certification Program users can achieve their BASI/MASI degrees, which can only enhance their expertise and standing in the industry. Now, each page’s “On-Demand Courses” section offers a Featured Course as well as several links to other online courses, which links directly into our Online Learning Center (if you’re not a member, you’re prompted to join) where you can receive credit for watching/listening to our courses! And as an added bonus, all of our content in the On Demand Courses section lets the user know how long the time investment will be and how many credits they will get for it (1 or 1/2)! We’re really excited our new Education pages and how you are too. Let us know what you think by posting a comment below or emailing us at feedback@asicentral.com. – Vinnie.edu
Wednesday
May 11, 2011 Top 300 US Cities for Promotional Product SalesFiled under: Research, site updates
If you did, then you must already be familiar with Counselor’s May issue, which includes a feature about the top 30 cities for promotional product sales. (Top 10 for each size market.) For the online version, however, we wanted to do something a little different. Since Counselor Editor Andy Cohen had enough data to fill up three magazines, we decided to do an online resource tool that feautured not just the 30 cities in the magazines, but 300 cities - extending each size market from Top 10 to Top 100! Introducing the 2011 Top Cities for Promo Product Sales Interactive Resource! With this resource, not only can you toggle between the market sizes (Small = less than 200,000 people; Mid-size = 200-500,000 people; Large = more than 500,000 people) for all the cities, but you can sort by various fields, including 2010 Sales, Percentage of Market, Population, and even Grade! Yes, we’ve even taken the liberty of grading the city market based on its performance against the rest of the field. The top 20 receive an A; the next 20 a B; the next 20 a C … and so on. So, what are you waiting for?! Check it out now! And please let us know what you think by emailing us at feedback@asicentral.com. –Team ASICentral
Monday
February 21, 2011 Stitches.com Gets A MakeoverFiled under: site updates Hey stitchers, decorators and embroiderers, have we got great news for you! If you haven’t already noticed, we’ve completely changed the look and feel of the online site for Stitches magazine, Stitches.com, creating in the process a friendlier and more visually pleasing user experience. The following is a breakdown of what’s new and exciting with the NEW Stitches.com:
So what do you think? Drop us a line at feedback@asicentral.com and let us know what you think of the new design.
Thursday
July 22, 2010 Olivia Newton-John InterviewFiled under: Education, site updates
Olivia Newton-John — that’s right, Sandra Dee herself! — is not only a breast-cancer survivor but the spokesperson for a new breast self-exam item called Livgeiger. The actress and singer recently sat down with Counselor magazine for an interview about Livgeiger. Listen to the podcast here. And here’s the news excerpt From Counselor PromoGram, vol. 732: Newton-John, a breast-cancer survivor, is the spokesperson for the product, which will be sold by Geiger’s new unit, called Livgeiger (www.livgeiger.com). The item has a retail price of $19.95 apiece. Companies and organizations can use it as a promotional product by placing logos or messaging on the device’s handle, packaging and carrying case. In this exclusive interview, Newton-John sits down with Counselor to explain her vision for the product and how it fits into the ad specialty market. Click here to listen to the podcast.
Wednesday
July 21, 2010 Counselor State of the Industry 2010Filed under: Research, Uncategorized, site updates
From the exclusive Distributor and Supplier Top 40 list to the strategies on how to improve your business, the Counselor 2010 State of the Industry is chock full of stats, facts, how-to manuals and much more! Plus, as an added online bonus, we’ve created a video with tons of charts, graphs, quotes and “Did You Knows” regarding the industry in 2009. So what are you waiting for?! Check out www.stateoftheindustry.com now! |
YouTube
Yes, folks, it’s that time of year again! Time to get a raw data look into the overall health of the promotional products industry, as well as gain some insight on how to move your business in the coming years. Ladies and gentlemen, welcome to 