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Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip, Uncategorized

calendarHow can you stay in front of clients to add value and connect with them on new business?  Check out these tips from Advantages magazine.

Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.


Sales Tip of the Week - Marketing Tactics

Filed under: Fun, General, Sales Tip

marketingLooking to add a few new marketing tactics to your current approach?  Advantages magazine has some tips on how to boost your companies visibility.

Reach out to people on LinkedIn; attend a networking event; start a blog; speak at association events; conduct a webinar or teleseminar about your products; set up a Facebook page or Instagram account to post pictures of your clients using your products. When people see you everywhere, they will say, “Wow! I see you everywhere. I should do business with you!”


Sales Tip of the Week - Inspiration

Filed under: Fun, General, Sales Tip

inspirationNeed inspiration for a client’s promotion?  Advantages magazine says pull out your portfolio.

What has worked for one client in years past might be applicable with some updating and tweaking for another client. The key is to choose elements that were effective then customize them for the new client, rather than a wholesale copy of the original campaign.


Sales Tip of the Week - Offer Options

Filed under: Fun, General, Sales Tip

optionsYou always want to present your clients with at least two product options.   Advantages magazine shares tips on how to explain the differences between a budget-sensitive item and a better-quality version that’s slightly more expensive. 

Discuss the materials from which they’re made and how they’re constructed. What, if any, special features or functions does the more expensive item offer? Talk about return on investment and cost per impression as you compare and contrast quality. Does spending a few more cents per piece on better quality mean that the cost per impression might actually be lower than that of the cheaper product? Usually it does, which ultimately sells the budget-minded client on the higher-priced option.


Sales Tip of the Week - Provide Statistics

Filed under: Fun, General, Sales Tip

statisticsWant to show your prospects a reason to expect success from your promotional solutions? Advantages magazine says provide research.

Show compelling case histories that relate to their industry or type of marketing issue. Provide statistics that illustrate the kind of return on investment your prospect can expect from your proposed solution.


Sales Tip of the Week - How To Deal With Objection

Filed under: Sales Tip

objectionNot sure what to do when you receive objections from your prospects? Advantages magazine shares tips on how to stay positive.

View objections as your prospect simply needing more information to make their decision. Listen well and address each objection specifically, rather than trying to override them. Be unflappable: Always stay positive and show your enthusiasm for what you’re selling.


Sales Tip of the Week - How To Get New Clients

Filed under: Fun, General, Sales Tip

clientsLooking for new clients? Advantages magazine shares some easy tips on finding hot prospects.

Ask your current clients who they know. Find out their top three suppliers and top three customers. Going two or three degrees away from customers can generate similar additional clients.


Sales Tip of the Week - Take The Stress Out Of Selling

Filed under: Fun, Sales Tip

sellA career in sales can be stressful, what with all the rejection, quotas and more.  Advantages magazine shares several ways to make it less stressful.

There are several ways to take the stress out of selling, such as: Cross-sell to existing clients. Go through supplier e-mails for ideas and products that might be a perfect fit for someone’s upcoming promotion. Call mutual acquaintances, other customers and anyone else who can tell you about your prospect. It takes away the stress of wondering how you can establish rapport. Set your own personal goals; break them up into mini-goals and celebrate when you reach them. Take time to relax and have fun. It actually fosters creative thinking.


Sales Tip of the Week - Screwed Up Orders

Filed under: Fun, Sales Tip, Uncategorized

salesIs the order screwed up? Don’t despair. Advantages magazine shares steps you can take to save face with your clients, and maybe even become their hero.

If you know a product the client requests is of poor quality, try to point them to something that’s, perhaps more expensive, but a better choice in the end. The cheap product will likely leave them disappointed. Turn it around quickly. Don’t play the blame game, just fix it. Deliver the new items in person. Let them keep the botched order if they want. Call your suppliers. They want to help you out of a jam.


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