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Sales Tip of the Week - Warm Up Your Audience

Filed under: Fun, General, Sales Tip

presentationTrying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.

Ask questions that open the door for more in-depth problem solving or share an appropriate anecdote with which the prospect can relate. Try to tie into information that you’ve found out about the company from your preparatory research.


Sales Tip of the Week - Testimonials

Filed under: Fun, General, Sales Tip

testimonialClient testimonials can bring you more sales and more qualified prospects. Advantages magazine says a little positive word-of-mouth can go a long way.

Ask your satisfied clients for testimonials for your website; ask for recommendations on LinkedIn. Create a Case Study section on your website and create a portfolio you can leave with prospects.


Sales Tip of the Week - Sharing Content

Filed under: Fun, General, Sales Tip

shareWhat makes you share something with someone else? Advantages magazine has a few tips on how to create content that people will pass along.

When you give clients useful information in an educational and/or entertaining format, you increase the chance that they’ll pass it along to their colleagues and professional network. Provide links via an e-mail campaign, on your website or via social media pages that offer information to download for free or to access online. Here are five examples of great pass-along content: Whitepapers, Infographics, Blog entries, Podcasts, Videos.


Sales Tip of the Week - Sales Calls

Filed under: Fun, General, Sales Tip

sales calls

Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.

Barry Maher, motivational speaker and author of Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, built a successful ad specialties company before moving on to teach others. He says the best preparation for making sales calls is making sales calls. “After every call, no matter how well you did – even if you closed a million-dollar deal – ask yourself how you could have done it better,” says Maher. “Get a little bit better at making calls every time you make a call.”


Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip, Uncategorized

calendarHow can you stay in front of clients to add value and connect with them on new business?  Check out these tips from Advantages magazine.

Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.


Sales Tip of the Week - Marketing Tactics

Filed under: Fun, General, Sales Tip

marketingLooking to add a few new marketing tactics to your current approach?  Advantages magazine has some tips on how to boost your companies visibility.

Reach out to people on LinkedIn; attend a networking event; start a blog; speak at association events; conduct a webinar or teleseminar about your products; set up a Facebook page or Instagram account to post pictures of your clients using your products. When people see you everywhere, they will say, “Wow! I see you everywhere. I should do business with you!”


Sales Tip of the Week - Inspiration

Filed under: Fun, General, Sales Tip

inspirationNeed inspiration for a client’s promotion?  Advantages magazine says pull out your portfolio.

What has worked for one client in years past might be applicable with some updating and tweaking for another client. The key is to choose elements that were effective then customize them for the new client, rather than a wholesale copy of the original campaign.


Sales Tip of the Week - Offer Options

Filed under: Fun, General, Sales Tip

optionsYou always want to present your clients with at least two product options.   Advantages magazine shares tips on how to explain the differences between a budget-sensitive item and a better-quality version that’s slightly more expensive. 

Discuss the materials from which they’re made and how they’re constructed. What, if any, special features or functions does the more expensive item offer? Talk about return on investment and cost per impression as you compare and contrast quality. Does spending a few more cents per piece on better quality mean that the cost per impression might actually be lower than that of the cheaper product? Usually it does, which ultimately sells the budget-minded client on the higher-priced option.


Sales Tip of the Week - Provide Statistics

Filed under: Fun, General, Sales Tip

statisticsWant to show your prospects a reason to expect success from your promotional solutions? Advantages magazine says provide research.

Show compelling case histories that relate to their industry or type of marketing issue. Provide statistics that illustrate the kind of return on investment your prospect can expect from your proposed solution.


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