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Sales Dish of the Day: Add a Twist

Filed under: Sales Dish of the Day

Promotional staples like pens, mugs and keychains are industry favorites because they have wide appeal, but they’re also widely distributed. Adding a twist can make an old stand-by stand out in the crowd. Think about: A mouse pad that doubles as a puzzle, frame or calculator. A bistro cup, latte mug or Irish coffee glass instead of a standard mug. Keychains bearing a small plush animal, mini-camera or USB flash drive. Pens with ergonomic designs, biodegradable materials or add-on features.

- From Advantages magazine


Sales Dish of the Day: Avoid Miscommunication

Filed under: Sales Dish of the Day

To avoid miscommunication, place important terms and conditions right above where a client has to sign your purchase order so that he/she can’t miss seeing the “fine print” to which they’re agreeing. Clarify that by signing, the client acknowledges the terms and conditions.

- From Advantages magazine


Sales Dish of the Day: Boost Sales with Samples

Filed under: Sales Dish of the Day

Boost your sales with samples with these tips: If you’re showing random samples, make sure you don’t show one imprinted with your client’s competitor’s logo. Create free virtual samples on ESP Online or ask suppliers if they can do it for you. Use overruns from prior orders to illustrate success stories of what has worked for others.

- From Advantages magazine


Sales Dish of the Day: Pair Up

Filed under: Sales Dish of the Day

Get more sales by pairing up. Form strategic alliances with companies that embrace a win-win philosophy. Do more business with companies that recognize your value as a supplier or customer and are willing to share industry know-how and technology. If you can do something to help someone grow their business, do it, and seek out those with the same attitude.

- From Advantages magazine


Sales Dish of the Day: Going Custom

Filed under: Sales Dish of the Day

When nobody offers exactly the right product for your promotion, why not come up with something new? Some tips for going custom: Take simple products and look for ways to combine them. Think of custom products as a jumping-off point for future variations and future projects. Use custom packaging in addition to your custom product to create an even more “premium” feel. Look for more than one element to customize in a single product. Think shape, color, flavors, scents, etc.

- From Advantages magazine


Sales Dish of the Day: Referral Ideas

Filed under: Sales Dish of the Day

Try these ideas to get referrals: When meeting clients, encourage them to bring in other departments. Make sure your order thank-you mentions that referrals are appreciated. Trade contacts with printers, graphic artists, sign shops, etc. Use online resources like LinkedIn and Facebook to make connections.

- From Advantages magazine


Sales Dish of the Day: Boost Sales

Filed under: Sales Dish of the Day

To improve your customer service and boost sales: Know your suppliers. Become familiar with their turnaround times, imprinting capabilities, quality, strengths and weaknesses to ensure orders are done right and on time. Double-check your proofs; don’t take anything for granted, even if it seems like an easy order. Develop and use a checklist to be sure you place the order correctly. Inspect and insure items, especially when dealing with a highly specialized product and an overseas company.

- From Advantages magazine


Sales Dish of the Day: Keep Clients Loyal

Filed under: Sales Dish of the Day

If you want your clients to stay loyal: Think of their needs first. Walk in their shoes. Help them out on a personal level when you can. Make them look like a hero to their co-workers and bosses. Ask for feedback, good and bad and use the criticism to better your services.

- From Advantages magazine


Sales Dish of the Day: RFPs

Filed under: Sales Dish of the Day

Responding to requests for proposals (RFPs) can be intimidating – but when you have advice from the experts, not so much: Don’t be offended by being asked to bid – put yourself in the client’s shoes. Respond in a way that educates your prospect about promo products. Give examples of case studies and what you’ve done in the past. Point out how you offer quality and service rather than just a lowball price.

- From Advantages magazine


Sales Dish of the Day: Case Studies

Filed under: Sales Dish of the Day

Case studies are used as powerful sales and prospecting tools in virtually every industry. They provide the necessary proof that your company’s value claims are true and, therefore, it’s necessary for you to build a portfolio of promotions with which you’ve been directly involved. Here’s how: Choose convincing stories. They are those that represent areas of business you’d like to do more of and that have positive, measurable results you can share. Identify specific outcomes. Effective case studies, shouldn’t be complicated, but should address the problem, the solution and the measurable results achieved. Get your client’s approval. A “generic” case study is always suspect. Getting specifics and naming names lends credibility.

- From Advantages magazine


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