Filed under: Fun, General, Profile
The ASI Show New York is right around the corner and for new ASI employees, like Emily Gilberg, that means a trip to their first trade show.
Q: What is your title and job description?
EG: I am an Advertising Coordinator, which is a part of the production and advertising operations department. I am responsible for collecting materials from advertisers and then making sure the advertising happens. This can be completed once the sales representatives have sold the advertising space.
Q: How did you get the opportunity to attend the ASI Show New York?
EG: ASI offers new employees the opportunity to attend the ASI Show New York. I have been working with ASI for about six months and I have never been to a trade show before, so this is a great opportunity.
Q: Why is it important for people who work at ASI to attend a show?
EG: I work with suppliers and distributors on a daily basis and trade shows are a really big part of the industry. Having the opportunity to go to this trade show is a great way to get a better understanding of what my clients are going through. This will help me better serve them in the long run.
Q: What do you hope to see and do at the show?
EG: Everyone that attends the show is asked to participate in some way. Most people are responsible for either seating people for the keynote speaker, scanning badges or helping with registration. I am listed “as needed,” so I will be helping with whatever comes up. When we are not helping out we do have the opportunity to walk around the show floor and explore. I hope to have the chance to go to a few seminars and see the keynote. I also want to walk around the floor and meet some of the people I work with every day. I think it would be great to introduce myself to suppliers and distributors that I work with on a daily basis, to put a face to the name.
Q: What are you hoping to get out of this experience?
EG: Trade shows play a very important role in this industry and I think by attending the show I will gain a better understanding of the industry as a whole. They are a huge part of the day-to-day business of the clients I work with so I think by seeing how a show works and what goes on behind the scenes will be a great learning experience.
Filed under: Fun, General, Profile
South by Southwest (SXSW) is a set of film, interactive, music festivals and conferences that happens once a year. This year, ASI is sending Jake Krolick, ASI’s creative director of marketing, to attend the festival to see promotional products in full effect. Find out why events like SXSW are so important to this industry and what you can expect to see from Jake’s journey.
Q: Why did you decide to attend SXSW?
JK: SXSW is the largest event of its kind. It’s all about discovery and what’s new, and a great way for me to showcase the promotional product industry in a real-world situation. I’m really excited about bringing back good content and showing it to this industry.
Q: How are promotional products used at SXSW?
JK: Promotional products are everywhere. We will see them from different bands, at merchandise tables and at parties. A lot of companies sponsor day parties and have items that are branded with their logo. For example, Jack White is having The Third Man Record party where they have items they will be giving out, and for purchase, that you can only get at SXSW. The party also has a gift bag with T-shirts, coffee mugs, stickers - all items to promote themselves. Rachael Ray also has a day party where she has food and music and she hands it all out in Rachel Ray-branded cups.
Q: Why are events like SXSW so important to this industry?
JK: It’s important for the industry to be aware of events like SXSW. This specific venue launches products, ideas and music all in one, but it shows us what will trend for the next year. It’s not just SXSW, it’s other major event like the X Games, New York Fashion Week, the Olympics. It’s important for the industry to see what comes out of these events.
Q: What is one of the top promotional products at SXSW?
JK: The hottest item right now is a wristband. The reason the wristband is so hot is because there are non-stop parties and only a limited number of people can attend. The people who are lucky enough to attend get a wristband to get into one of these sold-out shows. So these people are getting the hottest item without really knowing they are getting a promotional product.
Q: What are you most excited for outside of promotional products?
JK: Besides for all the content I will bring back, I am excited about the music. Besides working at ASI, I have been working in the music industry for 20 years. I am a huge music snob, so I am excited to see a few bands that I have never seen live before, such as Together Pangea, Gardens & Villa, and Plastic Visions. I do have a Spotify profile, so if anyone is interested they can follow me.
Q: What content will you bring back from SXSW?
JK: Be on the lookout for photos of different promotional products from different bands, merchandise tables, and parties. I will also produce eight videos. For example, I will interview three bands about how they promote themselves, and two publicists on how they find new products to promote the bands and why they pick the things they do.
Make sure to check out our Facebook page to see photos and videos from SXSW.
Filed under: General, Profile
Get to know some of your peers! In this month’s Advantages magazine Profile feature, Danette Gossett — President/CEO of Gossett Marketing (asi/212200) — dishes on everything from best advice to childhood ambitions. Enjoy!
- I went to college at Old Dominion University and got a degree in marketing management with a concentration in market research.
- My childhood ambition was to be a marine biologist.
- I got into the promo products industry because I had been in corporate America and was making millions for others and decided I could do that for myself. Then I saw a niche with promotional marketing where I could use my marketing expertise, be creative and make money.
- You might be surprised to know that I worked in Finland for a multinational corporation developing their brochures for English-speaking countries.
- The best advice anyone has given me is always be prepared – do your research and anticipate the questions you might be asked.
- We love doing custom-designed products. Our top supplier partners support us when we’ve got another unique idea. Most recently we designed a very differently shaped USB and beach bag for the introduction of a new cruise ship.
- My proudest recent achievement is qualifying for the “sales” trip to Napa Valley from the Greater Miami Chamber of Commerce.
- On my days off, you will find me playing golf, doing yoga, going fishing, walking on the beach or just working around the house.
- My theme song is “Not gonna Change” by Swing out Sister.
- If I could trade places with someone for a day, it would be Sandra Bullock.
- My favorite websites are Amazon.com (for the shopping), YouTube.com, upsidethinking.com, sethgodin.typepad.com, bates-communications.com
I’m really bad at: crossword puzzles
Favorite color: red
Favorite food: my mom’s lasagna
Astrological sign: Scorpio
Most recent movie I saw: The Blind Side on DVD.
Five Things I’m Loving Now
1 - Weekends away
2 - Reading
3 - Time with my friends/family
4 - Writing
5 - Golf