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Sales Tip of the Week - Engage Prospects

Filed under: Fun, General, Sales Tip

engageIf your prospect says she can source the product you’ve recommended cheaper online, don’t be insulted. Advantages magazine says engage the prospect to learn more.

Do they have a specific product alternative or online seller in mind? What kind of service, guarantees or support does the online vendor provide? Oftentimes, buyers are “star struck” by pricing they find online. What they haven’t necessarily factored in is how valuable the ability to pick up the phone and talk to you can be if they have a problem or concern. Perhaps there’s a difference in product quality or imprint method or ability to meet a deadline. Review the choice with your prospect to be sure they’re comparing apples to apples.


Sales Tip of the Week - Warm Up Your Audience

Filed under: Fun, General, Sales Tip

presentationTrying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.

Ask questions that open the door for more in-depth problem solving or share an appropriate anecdote with which the prospect can relate. Try to tie into information that you’ve found out about the company from your preparatory research.


Sales Tip of the Week - Testimonials

Filed under: Fun, General, Sales Tip

testimonialClient testimonials can bring you more sales and more qualified prospects. Advantages magazine says a little positive word-of-mouth can go a long way.

Ask your satisfied clients for testimonials for your website; ask for recommendations on LinkedIn. Create a Case Study section on your website and create a portfolio you can leave with prospects.


Interning at ASI

Filed under: Fun, General

By Corrie Purvis

Starting a new job is always difficult – new people, new goals, a completely new mindset – but it’s even more daunting to come into an entirely new industry. ASI, however, made this transition manageable, and, in fact, enjoyable. This summer I was able to learn so much about the promotional products industry, while also expanding my writing portfolio. And there was time for some fun as well.

One unique aspect of interning at ASI is the week of training prior to the start of work. Because of Tim Andrews’ connection to Dow Jones, we (Rachel Abraham and I) were able to participate in the Dow Jones News Fund Business Reporting “boot camp” in New York City. There, we met rising business journalists from across the country and learned a thing or two about the fundamentals of writing for a business audience. Our instructor, Will Sutton of Grambling State University (a fairly interesting man), toured us around the bustling Manhattan streets, meeting editors and producers of publications like The New York Times, The Wall Street Journal and NBC Nightly News. This week truly engraved the idea into my mind that with hard work, I could also end up here someday.

Once back in Trevose (almost as glamorous as the Big Apple!), it was time to get started on serious business. The Editorial department at ASI did a wonderful job welcoming us interns, giving us time to adjust to the new environment before giving us a ton of assignments. Over the course of the summer, we had the opportunity to write and do research for all five ASI publications, as well as speak with some of the top names in the industry – I even interviewed a man who helped create costumes for Breaking Bad! We helped put together showcases, best in show spreads, write designer profiles and glued seemingly thousands of items to a yellow Mazda (quite a resume addition).

We were also fortunate enough to assist with a fashion shoot for Stitches and Wearables magazines. As budding fashionistas ourselves, it was exciting to get a behind-the-scenes look at what it takes to put together the stunning images you see in these publications. It also made me realize that modeling is more than just pouting at a camera – those girls were working it!

In all seriousness, ASI is without a doubt one of the best places I have ever worked (at 21 I’ve only worked at so many locations, but regardless). The culture here is relaxed, yet still professional; I can comfortably come to the office and actually enjoy my work. I mean, how many offices host World Cup viewing parties during work hours? The Editorial department took a day to go to a Phillies game, and another day to express our artistic sides at a painting studio. I never in a million years expected to do any of these things as a summer intern, and it’s great to be at a company that genuinely values its employees.

This was definitely not an internship that involved just getting coffee for my superiors (although I did do that once … Michele drinks a lot of coffee!). The amount of experience and exposure I got with writing for this industry is exceptional, and unparalleled. As I head back to school for my final semester, I take with me capacious stacks of writing samples, as well as connections and even friends with whom I hope to stay in contact after my time at ASI comes to a close.

Corrie Purvis with Tim Andrews

ASI CEO and President Tim Andrews with Rachel Abraham (left) and Corrie Purvis.


Corrie Purvis with Tim Andrews

Working on the ASI PromoCar.


Corrie Purvis with Tim Andrews

At a fashion photo shoot.


Sales Tip of the Week - Sharing Content

Filed under: Fun, General, Sales Tip

shareWhat makes you share something with someone else? Advantages magazine has a few tips on how to create content that people will pass along.

When you give clients useful information in an educational and/or entertaining format, you increase the chance that they’ll pass it along to their colleagues and professional network. Provide links via an e-mail campaign, on your website or via social media pages that offer information to download for free or to access online. Here are five examples of great pass-along content: Whitepapers, Infographics, Blog entries, Podcasts, Videos.


Sales Tip of the Week - Sales Calls

Filed under: Fun, General, Sales Tip

sales calls

Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.

Barry Maher, motivational speaker and author of Filling the Glass: The Skeptic’s Guide to Positive Thinking in Business, built a successful ad specialties company before moving on to teach others. He says the best preparation for making sales calls is making sales calls. “After every call, no matter how well you did – even if you closed a million-dollar deal – ask yourself how you could have done it better,” says Maher. “Get a little bit better at making calls every time you make a call.”


Sales Tip of the Week - Imprinting Techniques

Filed under: Fun, General, Sales Tip

retailLooking to spruce up your product? Advantages magazine says take a cue from retailers.

It’s a trend seen frequently on T-shirts and bags at major department stores – combining screen printing with a dash of embroidery and a few sparkles for good measure. Consider multiple imprinting techniques for a single promotional product, particularly if your target audience is young and hip.


Get to Know ASI’s Joe Haley

Filed under: Fun, General, Uncategorized

JoeHaley

From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI

You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI?  Find out how he went from the world’s oldest intern to managing editor.

Q:What is your title and job description?
JH:I am the managing editor for the Editorial Department. I manage three publications; Stitches, Wearables and SGR, where I work with the editors, the designers, and the production team to make sure the magazines come out on time and with no errors.  I shoot editorial videos plus a semiweekly video program, The Joe Show, where I showcase supplier products.  I am also one of the hosts on the ASI Radio Show, among other things.

Q:What do you like about your position?
JH:I like that it is different every day. From day to day and sometimes from hour to hour, it completely changes and there is always something new and different to do.  It’s also a really fun industry and a fun company to work for. They have treated me well over the years.

Q:What was your position when you first started?
JH:I started out at ASI as the world’s oldest intern. I lost my job because of the recession; I had just bought a house and we had a baby on the way.  I kept seeing an advertisement for an Internship with ASI, but I had no idea what ASI or this industry was. I knew I should apply for the position because I was trying to get into journalism, which is what I have my degree in, and I couldn’t get a job in it because I didn’t have any work experience. ASI called me in for an interview and I ended up being late for it because I was up until 6 AM shoveling snow with my landscaping job and then I made a wrong turn getting there. I did end up getting the internship which started in mid-July and they offered me a position shortly thereafter.

Q:How have your job responsibilities change over the years?
JH:At that time we only had three magazines; Counselor, Specialty Selling Today and Imprint. I wrote for all the publications. I was interviewing people, writing articles, and doing research. Over time I worked my way up to higher positions. I always accepted addition work, any time there was an opportunity to do something I would do it. It’s like anything else, if you put in the effort and you work hard, hopefully you get recognized and you get more responsibility. I went from an intern, to assistant editor, to associate editor, to production editor to managing editor … and the rest is history.

Q:How has ASI changed over the years?
JH:When I first started with ASI we had the old computers where you needed a floppy disk to boot it up and to save your files on.  We didn’t even have the Internet. Later on, each department was allowed to have one computer with the Internet on it, ours was with the editor in chief, and if we wanted to do any type of research we would have to go into her office to use it. I didn’t even have a cubicle when I first started. I had a table outside of a cubicle, and the department’s printer was on the other side of me, so any time someone had to print something they would come over to where I was working.

Q:How would your colleagues describe you?
JH:Loud … no just kidding. I think they would say I have a good sense of humor, that I am dedicated to my job, I’m a team player, and I’m creative.

Q:What is something that people don’t know about you?
JH:I have been coaching soccer since 1989; it’s something that I love to do. In the year 2000, I was named the Intermural Coach of the Year for the state of Pennsylvania. Then I joined the State of the Associates coaching staff where I created a soccer program for our club that the state still uses as a model.

Q:If you could be a promotional product what would you be?
JH:I would be a light up ice cube. Those are a lot of fun.

Q:If your story here were to be made into a movie, who would you want to play you?
JH:My coworker Joan Chaykin always says I remind her of Richard Dreyfuss, so I would say him. I guess anyone who has curly hair and wears glasses.

Fore more, Click Here

– Interview by Lauren Medina


Sales Tip of the Week - Connecting with Clients

Filed under: Fun, General, Sales Tip, Uncategorized

calendarHow can you stay in front of clients to add value and connect with them on new business?  Check out these tips from Advantages magazine.

Set appointments to review events and promotions your clients held last year and bring ideas for new ones. Set up a year-long schedule with them for follow-up and reminders about upcoming events and initiatives.


Sales Tip of the Week - Marketing Tactics

Filed under: Fun, General, Sales Tip

marketingLooking to add a few new marketing tactics to your current approach?  Advantages magazine has some tips on how to boost your companies visibility.

Reach out to people on LinkedIn; attend a networking event; start a blog; speak at association events; conduct a webinar or teleseminar about your products; set up a Facebook page or Instagram account to post pictures of your clients using your products. When people see you everywhere, they will say, “Wow! I see you everywhere. I should do business with you!”


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