August 27, 2014
If your prospect says she can source the product you’ve recommended cheaper online, don’t be insulted. Advantages magazine says engage the prospect to learn more.
August 20, 2014
Filed under: Fun
The ALS Ice Bucket Challenge — an international viral video campaign that’s raising awareness about Lou Gehrig’s Disease — has taken the globe by storm and is lighting up social media (if you’ve yet to hear of it, where have you been?!). The ad specialty industry is right there doing it’s part to raise awareness and funds, and to have a little fun in the process. Check out some videos and images from some of our industry friends, and if you have any please send to Counselor Senior Editor Dave Vagnoni at email@example.com. Enjoy!
HandStands PROMO, in Salt Lake City, UT, has accepted the challenge by Mark Freed. See the video here.
Steve Levschuk, owner of Talbot Marketing in Canada, takes the ALS challenge. See the video here.
The BIC Graphic manufacturing team in Clearwater, FL lines up for the challenge.
Wendell August’s Will Knecht accepts the challenge, then nominates his entire staff. See the video here.
And the Wendell August team responds! See the video here.
Barry Lipsett, Charles River Apparel President & CEO, taking the Ice Bucket Challenge. See the video here.
Dave Regan, Vice President of Sales and Marketing at The Vernon Company, who happened to be visiting Hub Pen that day, accepts the challenge.
Hub Pen’s President Joseph Fleming gets doused.
Pop! Promos President Sterling WIlson getting drenched by two members of our sales team, Francis Rodenbaugh and Katie Swinburn. See the video here.
Mark Freed of Genumark challenges the whole promo products industry! See the video here.
Rosalie Marcus, The Promo Biz Coach, took the challenge in honor of her brother who lost his battle with ALS. See the video here.
August 20, 2014
Trying to make a good impression on new clients? Advantages magazine says to engage your audience from the outset of your presentation by warming them up.
August 13, 2014
Client testimonials can bring you more sales and more qualified prospects. Advantages magazine says a little positive word-of-mouth can go a long way.
August 8, 2014
By Corrie Purvis
Starting a new job is always difficult – new people, new goals, a completely new mindset – but it’s even more daunting to come into an entirely new industry. ASI, however, made this transition manageable, and, in fact, enjoyable. This summer I was able to learn so much about the promotional products industry, while also expanding my writing portfolio. And there was time for some fun as well.
One unique aspect of interning at ASI is the week of training prior to the start of work. Because of Tim Andrews’ connection to Dow Jones, we (Rachel Abraham and I) were able to participate in the Dow Jones News Fund Business Reporting “boot camp” in New York City. There, we met rising business journalists from across the country and learned a thing or two about the fundamentals of writing for a business audience. Our instructor, Will Sutton of Grambling State University (a fairly interesting man), toured us around the bustling Manhattan streets, meeting editors and producers of publications like The New York Times, The Wall Street Journal and NBC Nightly News. This week truly engraved the idea into my mind that with hard work, I could also end up here someday.
Once back in Trevose (almost as glamorous as the Big Apple!), it was time to get started on serious business. The Editorial department at ASI did a wonderful job welcoming us interns, giving us time to adjust to the new environment before giving us a ton of assignments. Over the course of the summer, we had the opportunity to write and do research for all five ASI publications, as well as speak with some of the top names in the industry – I even interviewed a man who helped create costumes for Breaking Bad! We helped put together showcases, best in show spreads, write designer profiles and glued seemingly thousands of items to a yellow Mazda (quite a resume addition).
We were also fortunate enough to assist with a fashion shoot for Stitches and Wearables magazines. As budding fashionistas ourselves, it was exciting to get a behind-the-scenes look at what it takes to put together the stunning images you see in these publications. It also made me realize that modeling is more than just pouting at a camera – those girls were working it!
In all seriousness, ASI is without a doubt one of the best places I have ever worked (at 21 I’ve only worked at so many locations, but regardless). The culture here is relaxed, yet still professional; I can comfortably come to the office and actually enjoy my work. I mean, how many offices host World Cup viewing parties during work hours? The Editorial department took a day to go to a Phillies game, and another day to express our artistic sides at a painting studio. I never in a million years expected to do any of these things as a summer intern, and it’s great to be at a company that genuinely values its employees.
This was definitely not an internship that involved just getting coffee for my superiors (although I did do that once … Michele drinks a lot of coffee!). The amount of experience and exposure I got with writing for this industry is exceptional, and unparalleled. As I head back to school for my final semester, I take with me capacious stacks of writing samples, as well as connections and even friends with whom I hope to stay in contact after my time at ASI comes to a close.
ASI CEO and President Tim Andrews with Rachel Abraham (left) and Corrie Purvis.
Working on the ASI PromoCar.
At a fashion photo shoot.
August 6, 2014
What makes you share something with someone else? Advantages magazine has a few tips on how to create content that people will pass along.
July 30, 2014
Looking for tips on how to conquer sales calls? Advantages magazine shares some advice from Barry Maher.
July 23, 2014
Looking to spruce up your product? Advantages magazine says take a cue from retailers.
July 18, 2014
From Intern to Internet Superstar, Joe Haley Celebrates 20 Years with ASI
You might know him from watching The Joe Show, listening to ASI Radio, or teaching at an ASI Show, but did you know that Joe Haley is celebrating his 20th anniversary with ASI? Find out how he went from the world’s oldest intern to managing editor.
Q:What is your title and job description?
Q:What do you like about your position?
Q:What was your position when you first started?
Q:How have your job responsibilities change over the years?
Q:How has ASI changed over the years?
Q:How would your colleagues describe you?
Q:What is something that people don’t know about you?
Q:If you could be a promotional product what would you be?
Q:If your story here were to be made into a movie, who would you want to play you?
Fore more, Click Here
– Interview by Lauren Medina
July 16, 2014
How can you stay in front of clients to add value and connect with them on new business? Check out these tips from Advantages magazine.