Enter your email for updates:

Wanted! Dynamic Speakers for ASI Education

Filed under: Education

From guest blogger Dana Reaume, Manager, Professional Development of ASI Education …

August is the month to savor the last days of summer, to admire our tans and to take that much-needed vacation we’ve been dreaming about all year long. For the ASI Education team, August is also the month we put our noses to the grindstone to create the upcoming ASI Show education programs. If you’ve heard the news of our star-studded 2011 keynote lineup – which includes Michael J. Fox, Laura Bush, Wayne Brady and Mike Ditka – you know we’ve been working hard!

Now we’re looking for a few fresh faces to join our roster of highly-rated education-day speakers – professionals who can deliver compelling presentations on the most effective tools and techniques used in business today.

So, if you’re a thought-provoking sales, marketing or business-building guru interested in showcasing your talents at the 2011 ASI Show education programs, please fill out a Call for Presentations form! This is a priceless opportunity to help brand yourself as an expert in your field – and also take advantage of amazing networking opportunities to grow your bottom line and your career.

Click here to fill out a Call for Presentations form. We’d like to hear from you by Friday, August 20, 2010.


Olivia Newton-John Interview

Filed under: Education, site updates

Olivia Newton-JohnHow cool is this story?!

Olivia Newton-John — that’s right, Sandra Dee herself! — is not only a breast-cancer survivor but the spokesperson for a new breast self-exam item called Livgeiger. The actress and singer recently sat down with Counselor magazine for an interview about Livgeiger. Listen to the podcast here.

And here’s the news excerpt From Counselor PromoGram, vol. 732:
Counselor Top 40 distributor Geiger (asi/202900) announced this week that it is the exclusive promotional and small retail provider of a new groundbreaking item called Liv. The breast self-exam item, created by Emmy-award-winning singer Olivia Newton-John and Dr. Ernie Bodai, is FDA-approved and is meant to make it easier and more accurate for women to examine themselves for breast irregularities.

Newton-John, a breast-cancer survivor, is the spokesperson for the product, which will be sold by Geiger’s new unit, called Livgeiger (www.livgeiger.com). The item has a retail price of $19.95 apiece. Companies and organizations can use it as a promotional product by placing logos or messaging on the device’s handle, packaging and carrying case.

In this exclusive interview, Newton-John sits down with Counselor to explain her vision for the product and how it fits into the ad specialty market. Click here to listen to the podcast.


ASI Education Update: Webinars Page Redesign

Filed under: Education, site updates

The value of education within the promotional products industry cannot be emphasized enough, and success greatly depends upon your knowledge of everything from the latest sales and marketing trends to negotiation strategies. Our ASI Education folks — in particular Nicole Rollender and Dana Reaume — do a terrific job every month presenting Webinars geared toward the education of promotional products professionals.

(For those of you who don’t know what a Webinar is, let me elaborate. It’s a free 60-minute online course that you take simply by logging onto your computer at a predetermined time. The presenters and moderators do all the work - all you need to do is show up and pay attention! From informative discussions and slideshows to interactive discussion rooms, our ASI Education Webinars are really a great way to learn how to succeed in this industry. Best of all, Webinars are archived so you can learn any time, 24/7.)

And now we’ve given the ASI Education homepage a nice, new snazzy look so you can register and access archived Webinars more easily. Click here to see the page, and use the tabs above the calendar to toggle between the upcoming and archived Webinars. (NEXT WEBINAR: Become an Eco-Apparel Selling Expert, Weds. April 14, 2-3 pm EST - Register now!)

Got questions or comments about the new Webinars homepage? Feel free to email us at feedback@asicentral.com.

Shout out to Sr. Web Designer Craig Veltri for the design!

– Deez


Calling all ASI Distributors and Industry Consultants

Filed under: Education, The ASI Show

A special announcement from guest blogger Dana Reaume, of ASI Education:

Do you have what it takes to be a top-notch industry educator? Do you have a passion for sales, marketing or business management? If so, the ASI Education team is looking for you!

We’re holding our first-ever, open-call video auditions for ASI Distributors and Industry Consultants – we’re looking for new talent to join our roster of highly rated ASI Show presenters. 

One talented winner will be booked to present at the upcoming ASI Show Chicago education program where they’ll debut their brand-new seminar. This is a priceless opportunity that helps brand you as an expert in your field, and provides amazing networking opportunities to help you grow your bottom line and your career. 

Auditioning is easy. First, create a fun 3-minute video introducing yourself to us, summarizing your industry expertise and showing off your dynamic presenting style. Next, visit www.asicentral.com/castingcall to download the application form and upload your video. All entries must be submitted by April 5, 2010.

One winner will be selected to work with the ASI Education team to develop a brand-new 60-minute presentation that will make its debut on education day at the ASI Show Chicago. The winner will also receive one round-trip ticket and hotel accommodations for the ASI Show Chicago.

We’re looking forward to meeting the next star presenters for ASI Show Education!

If you have any additional questions, please send me an email at Dreaume@asicentral.com.


Interactive Map: Hottest U.S. Sales Region

Filed under: Education, site updates

Of the 4 major U.S. regions (Northeast, South, Midwest, West), which do you think did the best in overall promotional products sales in 2009? What were their top markets and hottest items? Unemployment numbers?

Give up? Well Advantages’ magazine has done a terrific feature this month called What’s Hot in Your Neck of the Woods where all of these questions are answered, and more including regional sales forecasts for 2010!

And best of all, we here at ASICentral took the liberty of creating an interactive map that allows you to simply mouse over the region for a pop-up of all the details. Simply click here to see the map! (Or click here for entire article.)

And for those of you who would rather get the numbers right here, below are all 4 regions ranked by overall sales in 2009 (Go South!).

– VINteractive


New Supplier Webinars Scheduled

Filed under: Education

As part of a new supplier education package, ASI will be offering the New Supplier Webinar scheduled for August 6 during the first week of every month. The presenter information & session description below will be the same each Webinar. This series of Webinars have been scheduled for the following dates:

New Supplier Success: Learn How to Use ESP Online to Increase Sales
Presenter: Candace Hershey
Time: 2:00 pm-3:00 pm
If you’re a new ASI supplier, you need to know how to maximize your products’ exposure in ESP Online, ASI’s online product database — the number one way distributors find the promotional products they want to buy. Join Candace Hershey, ASI’s Executive Director of the ESP Online Information Team, for a dynamic live ESP Online demonstration, where you’ll learn everything you need to know to get your products online and searchable today. When you finish this Webinar, you’ll know how to:

  • Submit your catalog material for inclusion in ESP Online
  • Understand industry pricing codes
  • Review your product data in ESP Online
  • Understand image requirements
  • Learn product data tips to get better exposure, such as using hidden keywords
  • Benefit from supplier ratings
  • How and when to call the ESP Online Information Team for technical help
  • For more ASI Webinars, click here!

webSKED


On-Demand Learning Is Here!

Filed under: Education

Distributors and Decorators, listen up!

ASI Education has launched an online campus that provides educational courses and information for the promotional products professional. Our Online Learning is the most convenient way for you to get educated, and the on-demand, self-paced courses are the perfect way to learn more about the advertising specialty indstry. You get to learn when you want at your own pace!

The way this works is you go to the following link (http://www.syberworks.com/asicentral/) and register (must be an ASI member) an account, then follow the directions. The lessons are planned out neatly and the interface is extremely user friendly, so you never lose your way. The first track, New Distributor Education, has commenced and the following course and lesson are now available.

Course: Getting Started in the Advertising Specialty Industry.

Lesson 1: Researching Products and Suppliers.

So what are you waiting for?! Log on and learn now!

For more information, including upcoming Lessons, click here.

–CentralIntelligence


ASI Show New York: Education Day Videos

Filed under: Education, The ASI Show

For those industry members who couldn’t make this year’s NYC show, class is now officially in session!

Choose from one of the 4 Education Day videos below, and learn from some of the most knowledgable industry experts.

Video 1: New Distributor Advice & Tips

Video 2: Online Marketing Done Right

Video 3: Improving Relationships Between Suppliers and Distributors

Video 4: Improving Relationships Between Suppliers and Distributors Part II

And don’t forget to check out this link for complete ASI Show New York coverage!

–GroundControl

P.S.: EDUCATION BONUS QUESTION:

Can you pick out ‘Strap and Spice in the image below? You’d be a lot cooler if you could.


ASICentral Unveils New Mergers & Acquisitions Section

Filed under: Education, site updates

Just like any other business, mergers and acquisitions are a common occurrence in the ad specialty industry. Counselor magazine covers M&A’s quite well in its monthly Marketwise section and weekly newsletter, but up until now it’s been difficult to find this news on ASICentral … up until now, that is!

Hot on the heels of last week’s Legal section, we here at ASICentral have unveiled yet another new section, this one geared toward Mergers & Acquisitions!

Want to know who’s acquiring who, or which companies are merging and consolidating operations? It’s all in here! Check it out now!

For a taste of M&A’s, here are the 5 latest headlines:

– MNA


ASICentral Unveils New Legal Section

Filed under: Education, site updates

Promotional products professionals have spoken:

“We want news regarding industry laws and regulations!”

And ASICentral has responded with a new section devoted entirely to the latest information regarding everything Legal, including new rules and regs that can affect ASI members.

For instance, did you know that the Consumer Product Safety Commission (CPSC) has voted to grant a limited one-year stay on legislation meant to tightly regulate the manufacturing of children’s toys and other items? Or that the SEC is reportedly investigating whether ASI member American Apparel (asi/35297) nearly went bankrupt in December? Or that a new proposed law would limit healthcare market sales?

With our new Legal section, you can keep your finger on the pulse of this important segment of the promotional products industry. Check it out here, and come back often for updates.

– A. Esai Central, ESQ.


Next Page »

 

Home | ASI Central Home | About | What is RSS?