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Monday
November 21, 2011 Top Apparel Trends for 2012Filed under: Education Wanna know what the top apparel trends for 2012 will be? Then you need to look no further than 2011’s final issue of Wearables magazine, where Editor C.J. “Chaz” Mittica breaks it down and predicts what items could be the next big thing in wearable apparel. In the cover story titled “Top Trends of 2012“, Chaz not only discusses what’s gonna be smokin’ hot in fashion in 2012, but he provides a “Trend Meter” for each.
Wednesday
June 8, 2011 ASI Education Gets A MakeoverFiled under: Education, site updates
For instance, each of these sub-pages — which directly correlates to Education Tracks offered at our 5 annual ASI Shows — appeared very similar, almost identical upon first seeing them. Solution: Change the color of each page. Now, each one has an identifiable color associated with it. So if you see the color green, you know you’re in the Distributor Success page. You see blue? You’re now in Sales City, baby! Next, our on-demand content was useful, but unaccredited. Solution: Offer users the same content, but give them the opportunity to get credit for it. By participating in our Advertising Specialty Institute Certification Program users can achieve their BASI/MASI degrees, which can only enhance their expertise and standing in the industry. Now, each page’s “On-Demand Courses” section offers a Featured Course as well as several links to other online courses, which links directly into our Online Learning Center (if you’re not a member, you’re prompted to join) where you can receive credit for watching/listening to our courses! And as an added bonus, all of our content in the On Demand Courses section lets the user know how long the time investment will be and how many credits they will get for it (1 or 1/2)! We’re really excited our new Education pages and how you are too. Let us know what you think by posting a comment below or emailing us at feedback@asicentral.com. – Vinnie.edu
Wednesday
April 6, 2011 9 Hot Markets to Target NowFiled under: Education, Markets
The following is a little taste of what you’ll get in the magazine … 9 MARKETS TO TARGET 1. Renewable Energy STATISTICS $343.4 billion - Projected size of the renewable-energy industry by 2019. (Source: Clean Edge Inc.) 28% - Estimated job growth in the field of employment, recruitment and placement specialists between 2008 and 2018. Interested in more? Click here for the current issue of Counselor, or click here for a direct link to the digital magazine. And feel free to comment on what market you might be having luck with these days. PS - Kudos to my friends at Counselor magazine for such great reporting!
Tuesday
January 25, 2011 First BASI MASI Certificate Recipients AnnouncedFiled under: Awards, Education
In addition to ASI President and Chief Executive Officer Timothy M. Andrews, ASI Chairman Norman Cohn, Vice-Chairman Matthew Cohn and Corporate Vice President Stephanie Cohn Schaeffer, the following received their certificates: Master of Advertising Specialty Information
And the following ASI employees: Ron Ball, Chris Lovell and Mary Sells. Bachelor of Advertising Specialty Information
And the following ASI employees: Nick DiNicola, Heather DiPrato, Jim Padilla and Pamela Vicik-Smith. For more about this, read the latest ASI press release. To see some images of the pinning ceremony, click here. And congrats to all the graduates!
Monday
August 16, 2010 Wanted! Dynamic Speakers for ASI EducationFiled under: Education
August is the month to savor the last days of summer, to admire our tans and to take that much-needed vacation we’ve been dreaming about all year long. For the ASI Education team, August is also the month we put our noses to the grindstone to create the upcoming ASI Show education programs. If you’ve heard the news of our star-studded 2011 keynote lineup – which includes Michael J. Fox, Laura Bush, Wayne Brady and Mike Ditka – you know we’ve been working hard! Now we’re looking for a few fresh faces to join our roster of highly-rated education-day speakers – professionals who can deliver compelling presentations on the most effective tools and techniques used in business today. So, if you’re a thought-provoking sales, marketing or business-building guru interested in showcasing your talents at the 2011 ASI Show education programs, please fill out a Call for Presentations form! This is a priceless opportunity to help brand yourself as an expert in your field – and also take advantage of amazing networking opportunities to grow your bottom line and your career. Click here to fill out a Call for Presentations form. We’d like to hear from you by Friday, August 20, 2010.
Thursday
July 22, 2010 Olivia Newton-John InterviewFiled under: Education, site updates Olivia Newton-John — that’s right, Sandra Dee herself! — is not only a breast-cancer survivor but the spokesperson for a new breast self-exam item called Livgeiger. The actress and singer recently sat down with Counselor magazine for an interview about Livgeiger. Listen to the podcast here. And here’s the news excerpt From Counselor PromoGram, vol. 732: Newton-John, a breast-cancer survivor, is the spokesperson for the product, which will be sold by Geiger’s new unit, called Livgeiger (www.livgeiger.com). The item has a retail price of $19.95 apiece. Companies and organizations can use it as a promotional product by placing logos or messaging on the device’s handle, packaging and carrying case. In this exclusive interview, Newton-John sits down with Counselor to explain her vision for the product and how it fits into the ad specialty market. Click here to listen to the podcast.
Tuesday
April 13, 2010 ASI Education Update: Webinars Page RedesignFiled under: Education, site updates The value of education within the promotional products industry cannot be emphasized enough, and success greatly depends upon your knowledge of everything from the latest sales and marketing trends to negotiation strategies. Our ASI Education folks — in particular Nicole Rollender and Dana Reaume — do a terrific job every month presenting Webinars geared toward the education of promotional products professionals. (For those of you who don’t know what a Webinar is, let me elaborate. It’s a free 60-minute online course that you take simply by logging onto your computer at a predetermined time. The presenters and moderators do all the work - all you need to do is show up and pay attention! From informative discussions and slideshows to interactive discussion rooms, our ASI Education Webinars are really a great way to learn how to succeed in this industry. Best of all, Webinars are archived so you can learn any time, 24/7.) And now we’ve given the ASI Education homepage a nice, new snazzy look so you can register and access archived Webinars more easily. Click here to see the page, and use the tabs above the calendar to toggle between the upcoming and archived Webinars. (NEXT WEBINAR: Become an Eco-Apparel Selling Expert, Weds. April 14, 2-3 pm EST - Register now!) Got questions or comments about the new Webinars homepage? Feel free to email us at feedback@asicentral.com. Shout out to Sr. Web Designer Craig Veltri for the design! – Deez
Thursday
March 25, 2010 Calling all ASI Distributors and Industry ConsultantsFiled under: Education, The ASI Show A special announcement from guest blogger Dana Reaume, of ASI Education: Do you have what it takes to be a top-notch industry educator? Do you have a passion for sales, marketing or business management? If so, the ASI Education team is looking for you! We’re holding our first-ever, open-call video auditions for ASI Distributors and Industry Consultants – we’re looking for new talent to join our roster of highly rated ASI Show presenters. One talented winner will be booked to present at the upcoming ASI Show Chicago education program where they’ll debut their brand-new seminar. This is a priceless opportunity that helps brand you as an expert in your field, and provides amazing networking opportunities to help you grow your bottom line and your career. Auditioning is easy. First, create a fun 3-minute video introducing yourself to us, summarizing your industry expertise and showing off your dynamic presenting style. Next, visit www.asicentral.com/castingcall to download the application form and upload your video. All entries must be submitted by April 5, 2010. One winner will be selected to work with the ASI Education team to develop a brand-new 60-minute presentation that will make its debut on education day at the ASI Show Chicago. The winner will also receive one round-trip ticket and hotel accommodations for the ASI Show Chicago. We’re looking forward to meeting the next star presenters for ASI Show Education! If you have any additional questions, please send me an email at Dreaume@asicentral.com.
Monday
March 8, 2010 Interactive Map: Hottest U.S. Sales RegionFiled under: Education, site updates Of the 4 major U.S. regions (Northeast, South, Midwest, West), which do you think did the best in overall promotional products sales in 2009? What were their top markets and hottest items? Unemployment numbers? Give up? Well Advantages’ magazine has done a terrific feature this month called What’s Hot in Your Neck of the Woods where all of these questions are answered, and more including regional sales forecasts for 2010! And best of all, we here at ASICentral took the liberty of creating an interactive map that allows you to simply mouse over the region for a pop-up of all the details. Simply click here to see the map! (Or click here for entire article.) And for those of you who would rather get the numbers right here, below are all 4 regions ranked by overall sales in 2009 (Go South!). – VINteractive
Thursday
July 16, 2009 New Supplier Webinars ScheduledFiled under: Education As part of a new supplier education package, ASI will be offering the New Supplier Webinar scheduled for August 6 during the first week of every month. The presenter information & session description below will be the same each Webinar. This series of Webinars have been scheduled for the following dates:
New Supplier Success: Learn How to Use ESP Online to Increase Sales
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This month’s Counselor cover story, “Grab A Piece of the Market Pie”, is chock full of great ideas, stats, in-depth reports, case studies and strategies for targeting nine growing client markets.
The first 29 grads of the Advertising Specialty Institute Certification Program were announced on Monday during a pinning ceremony from The ASI Show Orlando.
From guest blogger Dana Reaume, Manager, Professional Development of ASI Education …



