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Interactive Map: Hottest U.S. Sales Region

Filed under: Education, site updates

Of the 4 major U.S. regions (Northeast, South, Midwest, West), which do you think did the best in overall promotional products sales in 2009? What were their top markets and hottest items? Unemployment numbers?

Give up? Well Advantages’ magazine has done a terrific feature this month called What’s Hot in Your Neck of the Woods where all of these questions are answered, and more including regional sales forecasts for 2010!

And best of all, we here at ASICentral took the liberty of creating an interactive map that allows you to simply mouse over the region for a pop-up of all the details. Simply click here to see the map! (Or click here for entire article.)

And for those of you who would rather get the numbers right here, below are all 4 regions ranked by overall sales in 2009 (Go South!).

– VINteractive


New Supplier Webinars Scheduled

Filed under: Education

As part of a new supplier education package, ASI will be offering the New Supplier Webinar scheduled for August 6 during the first week of every month. The presenter information & session description below will be the same each Webinar. This series of Webinars have been scheduled for the following dates:

New Supplier Success: Learn How to Use ESP Online to Increase Sales
Presenter: Candace Hershey
Time: 2:00 pm-3:00 pm
If you’re a new ASI supplier, you need to know how to maximize your products’ exposure in ESP Online, ASI’s online product database — the number one way distributors find the promotional products they want to buy. Join Candace Hershey, ASI’s Executive Director of the ESP Online Information Team, for a dynamic live ESP Online demonstration, where you’ll learn everything you need to know to get your products online and searchable today. When you finish this Webinar, you’ll know how to:

  • Submit your catalog material for inclusion in ESP Online
  • Understand industry pricing codes
  • Review your product data in ESP Online
  • Understand image requirements
  • Learn product data tips to get better exposure, such as using hidden keywords
  • Benefit from supplier ratings
  • How and when to call the ESP Online Information Team for technical help
  • For more ASI Webinars, click here!

webSKED


On-Demand Learning Is Here!

Filed under: Education

Distributors and Decorators, listen up!

ASI Education has launched an online campus that provides educational courses and information for the promotional products professional. Our Online Learning is the most convenient way for you to get educated, and the on-demand, self-paced courses are the perfect way to learn more about the advertising specialty indstry. You get to learn when you want at your own pace!

The way this works is you go to the following link (http://www.syberworks.com/asicentral/) and register (must be an ASI member) an account, then follow the directions. The lessons are planned out neatly and the interface is extremely user friendly, so you never lose your way. The first track, New Distributor Education, has commenced and the following course and lesson are now available.

Course: Getting Started in the Advertising Specialty Industry.

Lesson 1: Researching Products and Suppliers.

So what are you waiting for?! Log on and learn now!

For more information, including upcoming Lessons, click here.

–CentralIntelligence


ASI Show New York: Education Day Videos

Filed under: Education, The ASI Show

For those industry members who couldn’t make this year’s NYC show, class is now officially in session!

Choose from one of the 4 Education Day videos below, and learn from some of the most knowledgable industry experts.

Video 1: New Distributor Advice & Tips

Video 2: Online Marketing Done Right

Video 3: Improving Relationships Between Suppliers and Distributors

Video 4: Improving Relationships Between Suppliers and Distributors Part II

And don’t forget to check out this link for complete ASI Show New York coverage!

–GroundControl

P.S.: EDUCATION BONUS QUESTION:

Can you pick out ‘Strap and Spice in the image below? You’d be a lot cooler if you could.


ASICentral Unveils New Mergers & Acquisitions Section

Filed under: Education, site updates

Just like any other business, mergers and acquisitions are a common occurrence in the ad specialty industry. Counselor magazine covers M&A’s quite well in its monthly Marketwise section and weekly newsletter, but up until now it’s been difficult to find this news on ASICentral … up until now, that is!

Hot on the heels of last week’s Legal section, we here at ASICentral have unveiled yet another new section, this one geared toward Mergers & Acquisitions!

Want to know who’s acquiring who, or which companies are merging and consolidating operations? It’s all in here! Check it out now!

For a taste of M&A’s, here are the 5 latest headlines:

– MNA


ASICentral Unveils New Legal Section

Filed under: Education, site updates

Promotional products professionals have spoken:

“We want news regarding industry laws and regulations!”

And ASICentral has responded with a new section devoted entirely to the latest information regarding everything Legal, including new rules and regs that can affect ASI members.

For instance, did you know that the Consumer Product Safety Commission (CPSC) has voted to grant a limited one-year stay on legislation meant to tightly regulate the manufacturing of children’s toys and other items? Or that the SEC is reportedly investigating whether ASI member American Apparel (asi/35297) nearly went bankrupt in December? Or that a new proposed law would limit healthcare market sales?

With our new Legal section, you can keep your finger on the pulse of this important segment of the promotional products industry. Check it out here, and come back often for updates.

– A. Esai Central, ESQ.


ASI Behind-the-Scenes Video: Photo Shoot

Filed under: Education

Ever wonder what it’s like to sit in on a real, live fashion photo shoot? The dark corners, flashing cameras, quirky characters, trendy wardrobes and … models!!!

Well, stop wondering and check out the brand-new video from Fashion Sense, where Your Stitches and Wearables Editor Nicole Rollender takes us for an intimate look behind-the-scenes of a magazine photo shoot from ASI headquarters in Trevose, PA. And this video has it all, from the interviews with the movers and shakers that make a photo shoot happen, to the studio labyrinth, props and, yes, even a model! (And a gorgeous one, too!)

Check it out here!

– cal-VIN-klein


How to Use Photo Gallery Widgets

Filed under: Education

ASICentral will be launching its first customized photo galleries next week during the ASI Power Summit in Palm Beach, FL. The following are some basic instructions on how to use our slideshow photo gallery tools, or “widgets”, once they are live on the Web site:

Each gallery is set up as a slideshow, which means the photos can automatically filter through at a predefined pace – for example, 3 seconds – that can be activated and adjusted by the user. But first, the user must start the gallery slideshow by clicking on the play button arrow in the center of the gray control at the bottom of galleries.

Here are answers to some basic questions regarding the photo gallery widget’s utility.

NOTE: Just follow the finger!

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