September 4, 2014
By Rachel Abraham
I have had some time to reflect on the opportunities and accomplishments I have made at ASI. It has been such a rewarding and an invaluable experience. I was not familiar with the promotional products industry at all prior to interning here, but I was eager to learn and expand my writing. I was definitely nervous about starting this new endeavor, but it turned out just fine — better than fine. The guidance, colleagues and assignments made this summer enjoyable.
I never had a full time position as a writer before interning here, but I had taken on a few online internships while working as a cashier after graduating college. It seemed I would never find something truly satisfying, but then came the email notification from ASI. When I first came across the application for the editorial intern position, I knew this is what I needed to get my foot in the door and to get hands on experience in writing. It was the ideal position for me because I majored in print journalism.
The internship included a free week trip to New York City and housing at NYU where I had a fantastic view of Manhattan! I received training from the Dow Jones News Fund in business journalism. It was an intense and exciting week with guest speakers, quizzes on current events and article writing. While in New York I visited news media, such as: the New York Times, the Wall Street Journal and NBC Nightly News. Bonuses included the chance to be a tourist and explore the city by trying different restaurants visiting Times Square, and visiting the September 11th Museum.
I went through mixed emotions my first day at ASI, but I quickly became relaxed by the way I was treated. Michele Bell and the other members of the Editorial department helped me get acclimated to the new work environment. Sara Lavenduski, my fellow colleague and a former Editorial intern, was always available to help if I had any questions and gave me some great pointers. I have written for ASI’s award winning magazines and have had to meet deadlines. For example, I contributed to Trend Alerts for Wearables. I also profiled designers and their fashion and covered Fall/Winter trends for Stitches that I just saw in the newest publication. Check it out!
There have also been many perks. It did not hurt that there was an on-site Starbucks that helped with those afternoon cravings. But aside from that, I have had the chance to assist with fashion photo shoots, and see the behind the scenes of how models prep. It was fascinating to see the collaborative effort that was made to create those outstanding shots. I also attended a Phillies game for Joe Haley’s 20th anniversary at the company and participated in a painting party. We even had a wine and cheese party showcasing our artwork. I can’t forget about decorating an “ArtCar” for three days with different promotional items for the ASI Chicago Show. It is been a great way to spend my summer where I also befriended my fellow interns, Corrie Purvis and Virginia Lucas. I’ll never forget our walking breaks around the building!
The overall experience has been one I could not have expected. I now have another great addition to my resume. I appreciate the knowledge I have gained and the people I have come in contact with. Thanks to ASI, I feel more prepared and confident in my future.