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Sales Tip of the Week – Offer Options

Filed under: Fun, General, Sales Tip

optionsYou always want to present your clients with at least two product options.   Advantages magazine shares tips on how to explain the differences between a budget-sensitive item and a better-quality version that’s slightly more expensive. 

Discuss the materials from which they’re made and how they’re constructed. What, if any, special features or functions does the more expensive item offer? Talk about return on investment and cost per impression as you compare and contrast quality. Does spending a few more cents per piece on better quality mean that the cost per impression might actually be lower than that of the cheaper product? Usually it does, which ultimately sells the budget-minded client on the higher-priced option.

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