Filed under: Fun, General, Profile
The ASI Show New York is right around the corner and for new ASI employees, like Emily Gilberg, that means a trip to their first trade show.
Q: What is your title and job description?
EG: I am an Advertising Coordinator, which is a part of the production and advertising operations department. I am responsible for collecting materials from advertisers and then making sure the advertising happens. This can be completed once the sales representatives have sold the advertising space.
Q: How did you get the opportunity to attend the ASI Show New York?
EG: ASI offers new employees the opportunity to attend the ASI Show New York. I have been working with ASI for about six months and I have never been to a trade show before, so this is a great opportunity.
Q: Why is it important for people who work at ASI to attend a show?
EG: I work with suppliers and distributors on a daily basis and trade shows are a really big part of the industry. Having the opportunity to go to this trade show is a great way to get a better understanding of what my clients are going through. This will help me better serve them in the long run.
Q: What do you hope to see and do at the show?
EG: Everyone that attends the show is asked to participate in some way. Most people are responsible for either seating people for the keynote speaker, scanning badges or helping with registration. I am listed “as needed,” so I will be helping with whatever comes up. When we are not helping out we do have the opportunity to walk around the show floor and explore. I hope to have the chance to go to a few seminars and see the keynote. I also want to walk around the floor and meet some of the people I work with every day. I think it would be great to introduce myself to suppliers and distributors that I work with on a daily basis, to put a face to the name.
Q: What are you hoping to get out of this experience?
EG: Trade shows play a very important role in this industry and I think by attending the show I will gain a better understanding of the industry as a whole. They are a huge part of the day-to-day business of the clients I work with so I think by seeing how a show works and what goes on behind the scenes will be a great learning experience.