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Sales Tip of the Week - You Can’t Win Business With Your “Bottom” Price

Filed under: Sales Tip

It’s not all about the money, says Advantages magazine. Remember that a customer is not only interested in the cheapest deal, but their entire.

When you promise to save your customer money, you always fulfill your promise. Rarely, however, do you get the business. Salespeople believe that they can “win” business by being cheaper. The trouble is that, when you give a customer your “bottom” price, they still end up doing business with the person that they liked the best and who showed them the best offering – whether that was you or not.


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