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6 Tips for Better E-Mail Marketing

Filed under: Tip of the Day, Uncategorized

E-mail MarketingNot long ago I got an e-mail from my personal e-mail service thanking me for 15 years of dedicated commitment to their product. “Has it been that long?” I thought. Wow, I’m old.

Needless to say that in those 15 years, I’ve seen my share of e-mails, especially the marketing ones that have seemingly been around for as long as the Internet. Each day for the past several years I can count on some kind of offer in my inbox — usually from Old Navy, Barnes & Noble or Men’s Wearhouse — and I’ve become quite adept at separating the wheat from the chaff. Ninety-nine percent of all marketing e-mails I get go right into the trash, so the ones that I do open really have to be good for me to get all the way through to a transaction.

And as more people become e-mail savvy like myself, this behavior is the rule, not the exception.

So how do you succeed with e-mail marketing? This month’s Advantages magazine article titled “Rules of Attraction: Get Them to Commit” is full of great tips and advice on how to not only succeed with e-mail marketing, but with blogs, videos and social media. Read this article now, and in the meantime here are 6 great tips for better e-mail marketing:

  1. Subject line is critical: either pique their interest or get right to the point.
  2. Have a clear call to action: make it obvious what you want them to do.
  3. Drop the jargon and corporate speak; be human.
  4. Never send an e-mail with a “do not reply” address. Make sure you give people a chance to respond.
  5. Include images, but not too many. When e-mails are too visually cluttered, people can’t absorb it all.
  6. Maintain good segmentation of your e-mail list, with different lists set up to meet the needs of different clients.

1 Comment

  1. 6 Tips for Better E-Mail Marketing - Octagon Merchandise Blog | Octagon Merchandise Blog Says:

    [...] the original here: 6 Tips for Better E-Mail Marketing [...]

    Wednesday October 9, 2013

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