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How A T-Shirt May Save A Life - The Story of Haley Bellows

Filed under: Education, General, Wearables

Haley BellowsDuring last week’s college and professional football games I couldn’t help but notice the presence of the color pink. It seemed to be everywhere - on uniforms, penalty flags and even on the logos of some of the teams. With October being Breast Cancer Awareness month, I knew what it all stood for, and I began to count my blessings. As a man in my forties, I have every reason to be thankful that this terrible disease known as cancer has had little effect on my friends and family throughout the years. At least, so far.

Then I read the October cover story of Wearables magazine, and I nearly lost it.

About a young college woman named Haley Bellows who, with the help of her friends and a tight-knit campus community, has taken cancer head-on, this is the kind of story that puts everything into perspective. Having a bad day because you forgot your umbrella and your hair got wet? Read about a normal day in Haley’s life and I guarantee your damp locks won’t seem that bad. The story describes in detail what Bellows went through upon being diagnosed, the joy of going into remission only to be squashed by a relapse, and how one T-shirt with the slogan “Eff Cancer” just might save her life.

This is a great read by C.J. Mittica and I recommend it highly. Kudos to Haley … keep fighting, girl! And Eff Cancer!

See a video of Haley shaving her head as a reminder of how awful cancer is. And here are a few images of Haley and her friends.


Promotional Product Spotlight - 5 Facts About Drinkware

Filed under: Tip of the Day

Promotional DrinkwareWhen you think of branded drinkware, what comes to mind? For many people, the answer might be water bottles and mugs. For me? Beer glasses!

One look inside my cabinets and you’ll see why. Pint glasses from Guinness, Sam Adams, Troegs — who knows, maybe even a Pabst Blue Ribbon (yeah, I just admitted that ) — all own important real estate on my shelves, constantly reminding me which beers I’m partial to.

The Global Advertising Specialty Impressions Study, Version 4, is now live and filled with tons of interesting facts, charts and data about promotional products. Check out the study now, and in the meantime, here are 5 facts about promotional drinkware:

  • Branded drinkware is just as likely to be kept in the office as in the home
  • Consumers under 35 own the most promotional drinkware
  • More women (24%) than men (17%) own branded drinkware
  • Democrats report owning more drinkware than Republicans and Independents
  • 21% of all U.S. consumers own branded drinkware

6 Tips for Better E-Mail Marketing

Filed under: Tip of the Day, Uncategorized

E-mail MarketingNot long ago I got an e-mail from my personal e-mail service thanking me for 15 years of dedicated commitment to their product. “Has it been that long?” I thought. Wow, I’m old.

Needless to say that in those 15 years, I’ve seen my share of e-mails, especially the marketing ones that have seemingly been around for as long as the Internet. Each day for the past several years I can count on some kind of offer in my inbox — usually from Old Navy, Barnes & Noble or Men’s Wearhouse — and I’ve become quite adept at separating the wheat from the chaff. Ninety-nine percent of all marketing e-mails I get go right into the trash, so the ones that I do open really have to be good for me to get all the way through to a transaction.

And as more people become e-mail savvy like myself, this behavior is the rule, not the exception.

So how do you succeed with e-mail marketing? This month’s Advantages magazine article titled “Rules of Attraction: Get Them to Commit” is full of great tips and advice on how to not only succeed with e-mail marketing, but with blogs, videos and social media. Read this article now, and in the meantime here are 6 great tips for better e-mail marketing:

  1. Subject line is critical: either pique their interest or get right to the point.
  2. Have a clear call to action: make it obvious what you want them to do.
  3. Drop the jargon and corporate speak; be human.
  4. Never send an e-mail with a “do not reply” address. Make sure you give people a chance to respond.
  5. Include images, but not too many. When e-mails are too visually cluttered, people can’t absorb it all.
  6. Maintain good segmentation of your e-mail list, with different lists set up to meet the needs of different clients.

 

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