September 10, 2013
Filed under: Tip of the Day
Now that fall is nearly here, cool-weather apparel is all the rage. And nothing is hotter than hoodies and sweatshirts.
This month’s issue of Wearables magazine launches a new section called “Trends” where you’ll find the hottest apparel and accessories, along with tips and advice on how to sell them. Included in September: Leopard Prints, Motorcycle Jackets, Varsity Jackets, ID Bracelets and, of course, Hoodies and Sweatshirts. Click on the article for more, and in the meantime here are two tips for selling hoodies and sweatshirts:
- Consider the audience. All sweatshirts are not the same. When Daniel Broudy, vice president of sales for Clayton Kendall (asi/162968), is selling to a client in construction, he will recommend a brand like Carhartt that has a strong reputation in that industry. “In the collegiate market,” he continues, “I would recommend a more fashionforward line such as American Apparel (asi/35297) or Alo (asi/35950) which have sleeker designs and nice brand recognition.”
- Pay attention to the details. Turning casual inquiries into sales means providing exhaustive details about product specifcations and issues such as shipping arrangements, all while patiently working collaboratively with the client. Did the client want color-contrast laces? Companion hoodie and crew-neck styles? Don’t gloss over the small stuff. “Getting larger orders takes time,” says Salmaan Andani, director of business development for Jerico (asi/63304).