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Eight Ways to Fail at Social Media

Filed under: Tip of the Day

Dislike ButtonAh, social media … when used correctly, it can be a powerful marketing tool for your business. But use it incorrectly and you can be losing more than just your hair.

This month’s “Sales & Marketing” column by Kenneth Hein in SGR breaks down the top ways a business can fail with social media. Want to succeed with your social media endeavor? Then you simply must avoid doing these 8 things! (Click on the article for more in-depth coverage):

  • Make sure you bore the crap out of all of your followers.
  • Hit them hard over the head with a hard sell.
  • Be repetitive. Be repetitive. Be repetitive.
  • Just go at it without a plan, you’ll be fine!
  • Use every social media channel known to humankind, poorly.
  • Just use Twitter once or twice and then let it lie dormant.
  • Just let the intern handle it.
  • Pick a battle with trolls.


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