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Product Spotlight - 5 Facts About Outerwear

Filed under: Uncategorized

Facts about promotional outerwearDid you know: Jackets have the best advertiser recall of any promotional product? Amazingly, a whopping 95% of those who own logoed outerwear can recall the advertiser’s name.

Now, that’s some serious brand power! And thanks to ASI’s recently released Global Advertising Specialty Impressions Study, version 4, you now have access to tons and tons of stats and facts about the power of promo products. Don’t miss this study, and in the meantime here are 4 more facts about promotional outerwear:

  • 9% of U.S. consumers own promotional outerwear
  • Those with household incomes over $100,000 are more likely to own promotional outerwear
  • Nearly half (48%) of all outerwear recipients say they were likely to do business with an advertiser after given a logoed jacket
  • Democrats are more likely to own a logoed jacket than members of any other political party

Promotional Product Spotlight - 5 Facts About T-Shirts

Filed under: Uncategorized

T-Shirt FactsWho doesn’t like free stuff, especially when the free stuff is a wearable?! Of all the promotional products in this industry, T-shirts are by far my favorite.

In my latest blog post, my focus is on this staple wearable and some interesting data our Research team at ASI have uncovered about them in their latest Global Advertising Specialty Impressions Study. For instance, did you know?

  • Of the 12 metro U.S. cities polled, Atlantans (46%) owned the most promotional T’s
  • Consumers age 21-34 are most likely to own a promotional T-shirt (48%)
  • Independents (46%) are more likely to own promotional T’s than Democrats and Republicans
  • Latinos (52%) are more likely than any other racial demographic to own a promotional T
  • Men (45%) own more promo shirts than women (40%)

Don’t miss out on more promotional T-shirt facts, as well as the entire Global Advertising Specialty Impressions Study.


Promotional Product Spotlight - 5 Facts About Pens

Filed under: Uncategorized

Promotional Pen FactsThe Global Advertising Specialty Impressions Study, Version 4, is hot off the press and filled with more interesting facts, charts and data about promotional products than ever before!

In this blog post, I focus on writing instruments and some of the interesting data our Research team at ASI discovered. For instance, did you know?

  • 50% of U.S. consumers own a logoed writing instrument
  • More women than men own promo pens (53% - 47%)
  • Writing instruments are more popular in Australia than in the U.S.
  • Cost-per-impression for pens = 1/10th of a cent
  • Caucasians (56%) own the most branded writing instruments of any race

Don’t miss out on more promotional pen facts, as well as the entire Global Advertising Specialty Impressions Study.


How’d They Do That? Filling and Labeling Gel Hand Sanitizers

Filed under: Fun, Tip of the Day

With the change of weather already taking place in the Northeast — last Saturday morning I rode my bike in 40-degree weather! — it’ll soon be cold & flu season. And with that, personal hand sanitizers will be popping up quicker than a Miley Cyrus joke.

This month’s edition of Advantages magazine contains a Strategy feature that explains in visual detail how those little bottles of gel hand sanitizer are filled and labeled. Compliments of Humphrey Line Inc. (asi/62050).

Click here for a larger PDF.


Hot Trend - Hoodies and Sweatshirts

Filed under: Tip of the Day

Hoodies and SweatshirtsNow that fall is nearly here, cool-weather apparel is all the rage. And nothing is hotter than hoodies and sweatshirts.

This month’s issue of Wearables magazine launches a new section called “Trends” where you’ll find the hottest apparel and accessories, along with tips and advice on how to sell them. Included in September: Leopard Prints, Motorcycle Jackets, Varsity Jackets, ID Bracelets and, of course, Hoodies and Sweatshirts. Click on the article for more, and in the meantime here are two tips for selling hoodies and sweatshirts:

  1. Consider the audience. All sweatshirts are not the same. When Daniel Broudy, vice president of sales for Clayton Kendall (asi/162968), is selling to a client in construction, he will recommend a brand like Carhartt that has a strong reputation in that industry. “In the collegiate market,” he continues, “I would recommend a more fashionforward line such as American Apparel (asi/35297) or Alo (asi/35950) which have sleeker designs and nice brand recognition.”
  2. Pay attention to the details. Turning casual inquiries into sales means providing exhaustive details about product specifcations and issues such as shipping arrangements, all while patiently working collaboratively with the client. Did the client want color-contrast laces? Companion hoodie and crew-neck styles? Don’t gloss over the small stuff. “Getting larger orders takes time,” says Salmaan Andani, director of business development for Jerico (asi/63304).

Eight Ways to Fail at Social Media

Filed under: Tip of the Day

Dislike ButtonAh, social media … when used correctly, it can be a powerful marketing tool for your business. But use it incorrectly and you can be losing more than just your hair.

This month’s “Sales & Marketing” column by Kenneth Hein in SGR breaks down the top ways a business can fail with social media. Want to succeed with your social media endeavor? Then you simply must avoid doing these 8 things! (Click on the article for more in-depth coverage):

  • Make sure you bore the crap out of all of your followers.
  • Hit them hard over the head with a hard sell.
  • Be repetitive. Be repetitive. Be repetitive.
  • Just go at it without a plan, you’ll be fine!
  • Use every social media channel known to humankind, poorly.
  • Just use Twitter once or twice and then let it lie dormant.
  • Just let the intern handle it.
  • Pick a battle with trolls.

 

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