August 29, 2013
Filed under: Uncategorized
Cold calling … you hate it, right? Well, who doesn’t!
The good news, though — according to Advantages magazine — is that in this day and age, cold calling doesn’t have to be cold. In fact, if you prepare correctly and do your homework, that first call can be quite warm. In the article titled “No Call’s A Cold Call,” Advantages‘ writer Susan Thomas Springer goes in search of the best strategies to turn up the temperature on those cold calls. Read it now! And in the meantime, here are 6 tips to whet your appetite (courtesy of Brandon Pipkin, author of 21 Questions for 21 Millionaires):
August 28, 2013
According to the 2013 Counselor Sate of the Industry, the top competitor threat to distributors are websites that sell promotional products, and that includes pens.
Good thing for you, though, there’s Counselor magazine!
In the September 2013 issue — the one devoted entirely to the writing instrument — there are some great articles about promotional pens and how to get the most out them. In the article “Black and Blue Battle,” writer Betsy Cummings goes in search of ways to combat the those Internet companies that sell so low. Check out that article now for some great advice, and in the meantime here are 4 great quick tips you can use to win vs. the web:
August 7, 2013
Filed under: Poll Results
This is the promotional product industry, and any veteran knows that pens are a staple product. So popular are writing instruments that, according to the 2012 Global Advertising Specialty Impressions Study, they are the most popular product in not only the USA, but Great Britain, Canada and France!
This industry sure does love its pens, but I got to wonderin’: what pen ink color is the most popular?
Of course, I knew the only contest would be between the colors black and blue, but I threw in a few fun colors to make things interesting, like green (y’know, for the eco-conscious), purple (’tweens anyone?) and red (a fave among school teachers).
Surprisingly, this wasn’t much of a contest at all. Black beat blue, and quite easily. The biggest surprise, however, is how many votes purple received!
The following is the breakdown for the question: Which pen ink color is your preference? (487 total votes)
August 2, 2013
Filed under: Wearables
From guest blogger C.J. Mittica, editor of Wearables magazine.
Wearables has an upcoming cover story for October about apparel that helps charities and saves lives. In the process of gathering stories, one of its readers reached out for help with his charitable event. Neil Jorge of A Better Copy is hosting an event on September 14th called Comics 4 A Cure. The event uses artwork from professional comic book artists to raise money for the Leukemia & Lymphoma Society. Throughout the year the group uses comic book art therapy for sick and dying children in Florida hospitals. Neil is looking for a supplier to donate 70 black T-shirts for the event.
If you are interested in donating, contact Wearables editor C.J. Mittica at firstname.lastname@example.org.