May 6, 2013
Filed under: site updates
Never discount the importance of a good website search engine. You can have the greatest content in the world, but if someone comes to your site and your search is shoddy, they may just abandon their experience altogether. I’ve done it in the past, and will continue to do it if I can’t find quickly the content I’m looking for. In this day and age, time is money and if your site search is not yielding great results you’re either a) employing poor SEO practices, or b) employing a poor search engine (Or both!).
In the past, ASICentral.com‘s site-search results haven’t been what we would’ve desired, and we’ve tried several ways to improve it, including increased concentration on SEO. However, a recent addition of Google Custom Search as our site search engine has really helped improve the experience.
If you have a few minutes, take a look for yourself and let us know what you think in the comments area. Just click the image above to go to ASICentral.com and start searching. Chances are you’ll see a big improvement in the experience!