May 2, 2013
Filed under: Tip of the Day
Wikipedia defines search engine marketing — or SEM — as: a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Sound complicated? Well it’s not, and you might already be doing some without even knowing it! This month’s Stitches magazine State of the Industry 2013 is packed with tons of great information on everything from how to diversify your customer base and lead-generation strategies to posting good content and, yes, even how to optimize your website through SEM! Don’t miss this feature, and in the meantime, here are the 4 tips: