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3 Effective and Simple SEO Tips

Filed under: Tip of the Day

SEOTo this day I still remember the first time I heard the acronym SEO. I was in a meeting sometime in the early 2000’s when the meeting leader dropped it on a bunch of us unsuspecting newbies. No explanation of what it meant. No hesitation to elaborate. Just a “Blah-blah-blah … for better SEO purposes … blah-blah-blah.” Of course, being the curious one I immediately raised my hand: “Excuse me,” I said. “What’s, um, essay owe?”

A decade later not only do I know what search engine optimization — or SEO — is, but it’s part of my daily work routine. Being able to effectively and strategically manage online content and properties so customers can find my company’s website, products and services is truly an art, but it doesn’t have to be difficult. In fact, it can be quite simple. A recent article by Inc.com highlights three very simple ways you can get your website found with the following SEO advice:

  • Optimize your page titles
  • “Natural” link building
  • Fascinate with content

I agree that all three of these can be very effective as well as easy to implement. Click here for the details on how to get your SEO off and running.

And in the meantime, what do you think is the most important SEO strategy a company can implement?

LinkedIn Lowdown – 6 Cool Facts

Filed under: Tip of the Day

LinkedIn FactsIn this month’s Advantages magazine, roving reporter Alex Palmer goes in search of tips and advice on how sales reps can use the social network to perfect prospecting.

For instance, did you know that if your goal is to increase sales, you can do yourself a huge solid simply by switching your profile’s appeal from potential employers to customers and prospects? That’s one simple way you can gain more prospects. For more, you definitely don’t want to miss this article, “Lock In Leads with LinkedIn“. And in the meantime, here are 6 cool facts about LinkedIn.

  1. May 5, 2003 – Date the site officially launched.
  2. 4,500 – Number of members after its first month in operation.
  3. 19 – Number of languages LinkedIn is available in: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish.
  4. 1 billion – Number of endorsements given out on LinkedIn so far.
  5. 50 million – Endorsements per week.
  • Strategic planning
  • Customer service
  • Microsoft Office
  • Project management
  • Recruiting
  • Public speaking
  • New business development
  • Marketing strategy
  • Telecommunications
  • Social media

Source: LinkedIn Press Center

How’d They Do That? The Making of a Logoed Lollipop

Filed under: Education, Fun

One of my favorite sections of Advantages magazine is the Strategy section titled “How’d They Do That?” where the making of promo products comes to visual life! This month’s product: A logoed lollipop.

Here’s the 7-step process, provided by Grumpe’s Specialties Inc. (asi/58480). Enjoy! (Click below for a larger pdf version to see all the sweet detail!)

How'd They Do That?

Click here for a larger image (PDF).

Top 5 Reasons Why Employees Leave

Filed under: Tip of the Day

Top 5 Reasons Why Employees LeaveIf you’ve had more than one job in your career, chances are your reasons for moving on were monetary in nature. It’s not a bad thing, and I’ll admit I’ve moved on for this reason, but it’s far from being the top reason employees leave for greener pastures.

For this month’s Advantages cover story titled “Staying Power,” my colleague Jen Vishnevsky dug deep into the HR market for information on how and why human resources is so freakin’ hot right now. Along the way, she discovered interesting tidbits like this.

Top 5 Reasons Why Employees Leave:

  1. “It doesn’t feel good around here.” This can include any number of issues to do with the corporate culture and the physical working environment.
  2. “They wouldn’t miss me if I were gone.” Many people don’t feel personally valued. When people don’t feel engaged or appreciated, all the money in the world can’t hold them.
  3. “I don’t get the support I need to get my job done.” People want to do a good job; they want to excel. At the same time, most feel as though their boss won’t let them do a good job. When frustrations exceed the employee’s threshold, they leave.
  4. Lack of opportunity for advancement. Advancement doesn’t necessarily mean promotion. More often, it means personal and professional growth. People want to be better tomorrow than they are today. Personal growth constitutes a very strong driver in today’s workforce, particularly with the younger generation. People coming out of college often identify training as the primary criterion for choosing their first company. Companies that gutted their training departments have a lot of catching up to do in order to attract good people.
  5. Inadequate employee compensation. People want fair compensation, but – contrary to most managers’ beliefs – money rarely comes first when deciding whether to stay or go. A certain percentage of people will always chase more income, but the majority of workers look at non-monetary reasons first. Many executives still cling to the outdated notion that people “go for the gold,” that salary dictates all their employment decisions. But for the most part, people want opportunities to grow and learn, to advance in their careers and to work on challenging and interesting projects. They want to be recognized and appreciated for their efforts. They want to feel a part of something that adds value to their community.

Want to learn more? Check out this article now!

Pantone’s Color of the Year 2013 – Emerald

Filed under: Wearables

Pantone Color of the Year 2013 - EmeraldI love the color green, and all the shades in between, especially the warmer ones like turquoise and teal. That’s why I was so happy to see that Pantone selected a shade of green — Emerald — as the Pantone Color of the Year for 2013.

How exactly does this affect the promotional products industry? If you deal in apparel, then you know that ASI has its finger on the pulse of fashion trends and our Wearables magazine devotes ink each issue to the hottest hues and how you can use them.

Want to see some cool examples of emerald in action and how to pair it with other hues? Then you don’t want to miss this issue of Wearables Fashion Sense.


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