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Filed under: Tip of the Day
 Merriam-Webster defines “Crowdsourcing” as: the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially the online community rather than from traditional employees or suppliers.
This month’s Advantages magazine devotes an entire section to this growing trend by offering ideas, tips and advice on how promotional product professionals can take advantage of crowdsourcing. Click here to read the article, and in the meantime here are 3 ways promotional products can support crowdsourcing:
- If your client wants to encourage contributed content for its website or collective customer feedback, design a promotional product that will drive a crowd to a brand-sponsored blog or social media page. For example, imprinted Web keys, which store a URL and take the user to a website, are easily distributed and highly effective.
- If your client wants to increase participation in a product design program, offer a range of incentives that reward participation. Inexpensive giveaways that show membership in a brand’s design community prompt registration and develop a sense of belonging. More valuable incentives can be awarded to those contributors whose ideas are used in the development of an actual product. Customers who contribute to product development are likely more loyal consumers.
- If your client is a nonprofit interested in crowdfunding, distribute friendship wristbands that are imprinted with both an awareness message and a Web address at which small online contributions can be made in support of the cause. Give away two bracelets so that the recipient can spread the word by sharing one with a friend.
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