Filed under: Tip of the Day
You’ve heard the term a million times before, but what exactly is a “brand” and how does it relate to your business?
Well, this month’s “Business of Wearables” column in Wearables magazine by Ryan T. Sauers answers all your branding questions, including how to explain your brand to others, a neat acronym to simplify branding, and 5 helpful tips the industry should consider as it relates to this concept. Check this article out now, and in the meantime, here are the 5 tips:
- Refrain from saying that “promotional products are still relevant.” Of course they are. The market has simply changed, as has the entire world. I argue that such products are more useful than ever – and trust me, I spend a lot of time in the social and new media world.
- Please don’t get caught up with feeling you must refer to yourself as a “marketing” or “communications solutions” company. This should be what you do, not what you are.
- Don’t become overwhelmed with social and emerging media. Always remember it is all about the psychology, not the technology. These are simply new ways to communicate. If used correctly, they are assets, not threats. They are tools, but not the only tools, in your marketing mix.
- Determine what it is you are best at, embrace it and then build and promote your brand around it. Shout it from the mountaintops, print it, e-mail it, tweet it, etc. Always be authentic in all of your communications.
- Remember, your brand is that “extra value” you provide and the reason a customer stays with you over similar competitors or offerings in the market.