Filed under: Tip of the Day
For those of you on LinkedIn, I’ve got a question for you: How much sales volume have you generated from the social network?
If your answer is “Huh?” then you’re really missing out on tapping into this powerful tool.
In this month’s “Online Success Guide” in Stitches magazine, you’ll not only get tips on how to generate sales and foster relationships in LinkedIn, but you’ll also get great advice on everything from souping up your SEO to the best custom apps for doing business. So don’t delay, read this article now! And in the meantime, here are 4 tips for LinkedIn success:
- Be a starter, not just a joiner. Sure, joining a variety of different LinkedIn groups will help you expand your network. But starting an industry-specific group “is one of the most effective ways to get your network excited and engaged about a specific topic, all while driving traffic to your site and increasing sales,” Lewis Howes, co-author of LinkedIn Working, writes on Entrepreneur.com.
- Participate in LinkedIn’s Questions and Answers. “This feature is a powerful way to establish yourself as an expert and expand your network,” says Annapolis-based Quintain Marketing (asi/303131) owner and CEO Kathleen Booth, who teaches classes on maximizing LinkedIn’s potential at ASI Shows. With Answers, you can respond to any question posted by other LinkedIn users. If you answer questions well, your responses may receive high ratings from others, which could result in LinkedIn recognizing you as an expert and displaying your name and link to your profile on the Answers home page for all LinkedIn members to see.
- Start a company page. This is a centralized location where millions of LinkedIn members can go to stay in the loop about your shop’s news, products, services, business opportunities and job openings. The page provides a chance to highlight what you do, engage with followers, drive word-of-mouth and more.
- Use Targeted Status Updates. Once you have a company page, you can use the Targeted Status Updates feature to direct updates to specific audiences. This helps make sure that certain people see specific content. The Targeted Status Updates feature includes analytics for each post that show the number of impressions the specific update received, the amount of clicks it got, and more.