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3 Ways Promotional Products Promote Awareness

Filed under: Tip of the Day

Breast Cancer AwarenessThis month’s Advantages University feature in Advantages magazine focuses on Cause Marketing, which is loosely defined as: Initiatives that educate the public and generate support for a good cause. Perfect, since this month just happens to host one of the largest issue-related campaigns: National Breast Cancer Awareness Month.

Want great tips and advice on cause marketing? Get yourself involved in this issue. And in the meantime, here are 3 great ways promo products promote awareness:

  1. They create memorable and valuable exposure. For example, people wearing T-shirts with a cause-related logo are seen on a nationally televised broadcast. Think about the outdoor audience members at The Today Show. How much is a paid commercial spot on the same broadcast worth? Even the amount of exposure generated by a person walking down a street has value. Talk with nonprofits about cost per impression.
  2. They develop a list of donors. A small awareness-based incentive (such as a cause-based bookmark or bumper sticker) is a good way to encourage a small donation while increasing knowledge about a cause.
  3. They can teach (and change) behavior. For example, promotional slide guides provide useful information important to a cause, e.g. how to do a self-breast exam or fire safety tips. Any product imprinted with a QR code can take a recipient to an educational website.

9 Comments

  1. 3 Ways Promotional Products Promote Awareness - Octagon Merchandise Blog | Octagon Merchandise Blog Says:

    [...] original post here: 3 Ways Promotional Products Promote Awareness Share:ShareTags: promo, promotional [...]

    Thursday October 4, 2012
  2. Home Grown Promotional Products Says:

    Great shortlist of ways promo products build awareness! Another thing is, a call to action is more effective when used on an awareness product such as the pink ribbon pictured above!

    Jim
    http://www.homegrownpromos.com

    Tuesday October 9, 2012
  3. printsynergies Says:

    This is a better-quality article on Promotional Products as they all are. I make fun of been wonder wide this an eye to some beat now. It’s great to receive this info. You are fair and balanced.

    Friday October 12, 2012
  4. G Promotional Says:

    I’m impressed, I have to say. Your concept is excellent; the issue on Promotional Products something that explained in nice and brief way……………. Cheers.

    Sunday October 14, 2012
  5. dream ink Says:

    A unique design with thoughtful selection of a product your audience will find useful (i.e. teachers love USB’s, nurses are always in need of badge reels, etc.) is the best way to keep your logo around for a long time!

    Jason McSweeney
    http://www.dream2ink.com/

    Thursday October 18, 2012
  6. custombetty57 Says:

    As a business owner I wanted to show appreciation to my customers by giving them something
    for the holidays. I was sick of all the promo product sales guys with the same thing over and over. I was surfing the web and found I placed an order, the items were awesome and most importantly my customers really liked them.www.stampworldonline.com.

    Wednesday November 7, 2012
  7. fabions Says:

    Great post! I loved to read your story about Promotional Products Promote Awareness. Good to have Private Label Hand Wash

    Monday December 10, 2012
  8. ranjana Says:

    Interesting blog for promotional products . Thanks a lot for your post.

    Thursday February 7, 2013
  9. Brandy Says:

    I never thought about this, thanks a lot of sharing this wonderful tips. It helps me a lot in making my promotional products.

    Wednesday April 24, 2013

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