Home | ASI Central Home | About | What is RSS?

Enter your email for updates:

Poll Results: What’s Your Outlook for Children’s Products?

Filed under: Poll Results

With heightened legal and regulatory awareness from the Consumer Products Safety Commission (CPSC), there is obviously an intense focus on children’s products. In fact, Counselor magazine’s November 2012 cover story “Suitable for Children?” investigates this industry category that’s at a critical juncture.

On September 6, we posted a poll question regarding this topic on ASI: Considering the increase of recalls and scrutiny, what’s your outlook on promos for children?

Here’s the complete breakdown, including chart, to that question: (TOTAL VOTES: 121)

  • Very positive (20 votes, 16%)
  • Positive (27 votes, 22%)
  • No change (42 votes, 35%)
  • Negative (24 votes, 20%)
  • Very negative (8 votes, 7%)

Promotional Hats and Who’s Wearing Them

Filed under: Tip of the Day

Cap FactsHats are not an article of clothing I wear much, but according to the 2010 Global Advertising Specialties Impressions Study, hats/caps were the fifth most popular promotional product in the U.S. In November’s Number Crunch, Counselor magazine takes a deeper look at promotional headwear by throwing more stats at you than you can stuff in, well, your hat! For instance, did you know?

  • Hats are more popular among Republicans than Democrats and Independents
  • More African Americans own promotional hats than Caucasians and Hispanics
  • Australians are more likely to own promotional hats than Americans, Britons and Canadians

Get more info on promotional hats now!

5 Ways Your Clients Might Use Pinterest

Filed under: Tip of the Day

PinterestIn a recent feature, Advantages magazine went in search of all the dirt and details about the hottest new social medial tool Pinterest. From terms to know to hot market ideas, don’t miss this overview on Pinterest and how it can power up your promotional sales.

In the meantime, here are 5 ways your clients might use Pinterest:

  1. Convey a corporate culture. Human Resources can use Pinterest to showcase camaraderie, productivity, positive customer interactions or teamwork. Images to motivate safety, wellness or a positive work ethic will enhance employee outreach or recruitment efforts. The reward of a fun imprinted product can encourage employees to take photos of colleagues doing good work.
  2. Develop a lifestyle association for a brand. Check out the pinboard of health-food grocer Whole Foods (pinterest.com/wholefoods/). Rather than simply pinning images of its products, this marketer has smartly created a series of visual topics that speak to a healthy lifestyle such as images of gardening, recycling, vegetable recipes and entertaining. A lifestyle-inspired pinboard is a way to generate a brand  following without seeming too self-promotional.
  3. Support an incentive program. If, for example, a company has a sales incentive plan that culminates in a travel reward, post images of the destination on a pinboard to keep participants motivated. The themed board can showcase the culture, historic sites, beautiful landscapes or cuisines of the region. Consider launching the incentive plan and its pinboard by handing out a promotional gift with a QR code linking to the program’s Pinterest page.
  4. Encourage “crowdsourcing.” Brands can ask fans and followers (customers or prospects) to post images of how they use the product on their own social media pages. When the brand is tagged in the post, it can be re-pinned on a company’s pinboard. This becomes a great form of testimonial and useful way to learn how customers are using a product.
  5. Create a contest. Digital marketing agency Prime Visibility (http://insights.primevisibility.com/2012/04/pinspiring-ideas-for-pinterest-contests/) recommends Pinterest-based contests to engage users or to generate important customer feedback. A popular form is a “Pin It to Win It” event, where prizes are awarded for the most creative pinboards related to a company’s brand. Or, followers are asked to comment on a pinned image (write a caption or tagline), and the best comments are voted on to determine a winner. Imprinted gifts that tie into the contest theme can be given to winners.

Top 5 Promo Products Sold by Distributors

Filed under: Tip of the Day

T-shirtsIf you had one guess, which promotional product do you think distributors sell the most? Give up? According to State of the Industry 2012 data, distributors sell shirts the most, to the tune of 1/5 (20%) of all industry revenue. Read more for all the products sold, and in the meantime here are the top-5 promotional products sold by distributors:

  • Shirts (20%)
  • Bags (9%)
  • Writing Instruments (7.3%)
  • Other Wearables (7.2%)
  • Caps (5.2%)

Top 5 Markets For Ad Specialties

Filed under: Education, Tip of the Day

Health CareI love infographics, particularly a recent “Number Crunch” feature by Counselor magazine. Focusing on the Top Markets for Ad Specialties, this visual works clockwise from strongest to weakest. If you’re looking to break ground in new markets, do yourself a favor and check this out! In the meantime, here are the Top 5 Markets for Ad Specialties:

  1. Health Care
  2. Education
  3. Financial
  4. Manufacturing
  5. Associations

3 Cool Facts About Calendars

Filed under: Tip of the Day

Calendar FactsI’m not a calendar guy. Never have been, never will be. But that’s not to say calendars aren’t popular. In fact, according the ASI’s Global Advertising Specialties Impressions Study, calendars were the third most-popular promotional item, behind only writing instruments and shirts.

In a recent Counselor issue, the “Number Crunch” feature took a look at some of the calendar data, and here are some of the facts it found:

  • Calendars are more popular with Caucasians than with Hispanics and African Americans
  • Calendars are least popular with Republicans
  • Women are more likely to own a calendar

Read on for more cool calendar facts!

Promotional Pens – Who Loves Them Most

Filed under: Tip of the Day

Power of the PenThis month’s issue of Counselor magazine devotes a lot of ink to the mighty pen (no pun intended), including its “Number Crunch” feature, which really breaks down some interesting data regarding promotional writing instruments.

For instance, did you know:

  • More Democrats own promotional pens than Republicans and Independents?
  • More women than men own promotional pens?
  • More Hispanics than Causians and African Americans own promotional pens?
  • More Australians than Americans, Canadians and Great Britains own promotional pens?

Read on for more interesting data regarding the all-mighty pen!

3 Ways Promotional Products Promote Awareness

Filed under: Tip of the Day

Breast Cancer AwarenessThis month’s Advantages University feature in Advantages magazine focuses on Cause Marketing, which is loosely defined as: Initiatives that educate the public and generate support for a good cause. Perfect, since this month just happens to host one of the largest issue-related campaigns: National Breast Cancer Awareness Month.

Want great tips and advice on cause marketing? Get yourself involved in this issue. And in the meantime, here are 3 great ways promo products promote awareness:

  1. They create memorable and valuable exposure. For example, people wearing T-shirts with a cause-related logo are seen on a nationally televised broadcast. Think about the outdoor audience members at The Today Show. How much is a paid commercial spot on the same broadcast worth? Even the amount of exposure generated by a person walking down a street has value. Talk with nonprofits about cost per impression.
  2. They develop a list of donors. A small awareness-based incentive (such as a cause-based bookmark or bumper sticker) is a good way to encourage a small donation while increasing knowledge about a cause.
  3. They can teach (and change) behavior. For example, promotional slide guides provide useful information important to a cause, e.g. how to do a self-breast exam or fire safety tips. Any product imprinted with a QR code can take a recipient to an educational website.

5 Tips for Starting Your Own Business

Filed under: Tip of the Day, Wearables

Start Your Own BusinessThinking about going into business for yourself? It’s certainly not an easy endeavor, but when done correctly can be very rewarding. Just ask Michael Neal Kaufman of Wear It’s At (asi/356021). He made the jump in 1983 and hasn’t looked back.

In this month’s “Business of Wearables” feature, Michael offers five tips on how to succeed with your own business. Click here to get all the detail, and in the meantime here are the 5 basic tips.

  • Start where you’re strongest
  • Know when you need help … and when you don’t
  • Form strong partnerships
  • Hone your system
  • Ride the ups and downs


Home | ASI Central Home | About | What is RSS?