June 7, 2012
Filed under: Tip of the Day
Quick Response (QR) codes seem to be everywhere these days. From magazines and food packages to signs and even billboards*, QR code volume is growing by leaps and bounds, but how many marketers are actually utilizing this new advertising tool to its fullest potential? Most likely very few.
This month’s “Tech Tactics” in Counselor magazine seeks out expert advice on how best to tap into the full power of QR codes. Check it out now, and in the meantime here are 6 tips marketers should consider before going down the QR code path.
Read the entire article for more expert information, plus a great case study.
*A billboard?! I mean, come on! Think about how dangerous that is …