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6 Tips For QR Code Marketing Success

Filed under: Tip of the Day

QR CodesQuick Response (QR) codes seem to be everywhere these days. From magazines and food packages to signs and even billboards*, QR code volume is growing by leaps and bounds, but how many marketers are actually utilizing this new advertising tool to its fullest potential? Most likely very few.

This month’s “Tech Tactics” in Counselor magazine seeks out expert advice on how best to tap into the full power of QR codes. Check it out now, and in the meantime here are 6 tips marketers should consider before going down the QR code path.

  • Set Clear QR Goals
  • Do Not Send to a Home Page
  • Tell Customers Where They’re Going
  • Make it Easy and Eye-Catching
  • Make it Dynamic
  • Put it Somewhere Surprising

Read the entire article for more expert information, plus a great case study.

*A billboard?! I mean, come on! Think about how dangerous that is …


Hot Trend - Hawaiian Shirts

Filed under: Fun, Wearables

Hawaiian Shirt Friday - Bill LumbergWhen I think of Hawaiian shirts, I think of three things:

  1. Flip-Flops
  2. Magnum P.I.
  3. That scene from “Office Space” where Bill Lumberg tells his staff that next Friday is Hawaiian Shirt Day

Personally, I’ve never been a fan. Something about them just screams retirement, and I’d like to think that I’m far away from the age of the average retiree. But apparently Hawaiian shirts are really stylish these days and making a comeback. In this month’s Wearables Monthly Trend video, my colleague and partner in crime C.J. “Where’s My Tom Selleck Mustache” Mittica goes in search of the coolest, hippest promotional Hawaiian shirt fashions in the industry. What do you think, hip or hideous? You decide after watching this video.


Queen Elizabeth II and Wacky British Promotional Products

Filed under: Fun

When it comes to promotional products and royalty, the Brits are downright wacky. No, seriously!

Last year we did a blog about all the crazy promotional products we found on the streets of London for the Royal Wedding of Prince William and Kate Middleton.

Just over a year later, check out some of these ad specialty oddities created for the Queen Mum’s 60-year reign. For more images on the Royal Jubilee, check out the Time slideshow here. Cheerio!

Queen Elizabeth II Royal Jubilee Chocolates 

Queen Elizabeth II Royal Jubilee Cookies

Queen Elizabeth II Royal Jubilee Lego Figure

Queen Elizabeth II Royal Jubilee China

Queen Elizabeth II Royal Jubilee Vase

Queen Elizabeth II Royal Jubilee Mugs


 

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