Filed under: Tip of the Day
Did you know … advertisers and marketers are projected to spend $11.6 billion on mobile media in 2012, nearly double the $6.3 billion spent in 2011. Bottom line: Now is the time to take the step into mobile marketing.
For its June issue, Counselor magazine went in search of ways to target clients via the mobile realm. Looking to get into mobile marketing, but don’t know how? Then this article titled “A New Marketing Order” is for you!
And in the meantime, here are four tips on how to create engaging mobile and social media marketing that works:
- Back Off
In any campaign, clients want to be informed but not inundated. Eleven e-mails in a day is not likely to make them jump any faster. Spread out e-mails, social media posts and other electronic announcements.
- Make it Compelling
Yes, that new red pen your company is pushing may seem like the coolest thing going, but it’s likely just another product offering to a client. Tweeting about how a celebrity used it recently, for example, might be much more compelling than stating that it’s on sale.
- Mix it Up
Think tweets are cool? Great. Just make sure you don’t inundate clients with those alone. It’s crucial to connect with customers through many mobile marketing forms (Facebook, text messages, QR codes and the like) so that your message remains fresh.
- Leverage Connections
Mobile marketing doesn’t have to be just for pitching. Some distributors use sites like LinkedIn for recruiting or learning about clients moving to different companies. That’s as helpful to their companies, they say, as simply posting product information electronically. In addition, distributors should leverage certain mobile tools (texts, for example) that are more likely to be received in the business world where workers are often not paying for them, as opposed to the consumer world, where individuals are more wary of opening a text from an unknown sender that they then have to pay for.