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Tip of the Day – Create A Top-Notch Direct-Mail Campaign

Filed under: Tip of the Day

Direct MailLooking to create a top-notch direct-mail campaign but aren’t sure how to start? Here are four tips to get you going! From the Stitches State of the Industry 2012.

  1. Design your campaign around a fun theme, but don’t forget to emphasize why distributors should do business with you. How can you help them increase their sales or stand out to their customers? Why should you be their go-to supplier for your product category?
  2. Create a multi-part direct-mail campaign. For example, send your targets a postcard, then a lumpy mail package – which is a mail piece that includes a logoed promotional product, perhaps your own – and then a follow-up postcard, e-mails and viral marketing tactics.
  3. Include a call-to-action, such as a special offer, discount or free sample, if the prospect contacts you as a result of the direct-mail campaign.
  4. Follow up with all of your prospects with a phone call after they’ve received all of the direct-mail pieces.

1 Comment

  1. Edson Johnson Says:

    THANK YOU this is a GREAT Tip and one that I was in the process of creating, using my “Fall 2012 IDEAShowcase”. However, after reading this blog, I will take the advise and create a fun theme, and add the one page flyer to this envelope then mail both together. This will be done, once I have chosen my product for my lumpy mail package and know when it will arrive on my doorstep. Awesome timing {for me} to send this blog.

    Monday May 28, 2012

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