Filed under: Tip of the Day
Looking to create a top-notch direct-mail campaign but aren’t sure how to start? Here are four tips to get you going! From the Stitches State of the Industry 2012.
- Design your campaign around a fun theme, but don’t forget to emphasize why distributors should do business with you. How can you help them increase their sales or stand out to their customers? Why should you be their go-to supplier for your product category?
- Create a multi-part direct-mail campaign. For example, send your targets a postcard, then a lumpy mail package – which is a mail piece that includes a logoed promotional product, perhaps your own – and then a follow-up postcard, e-mails and viral marketing tactics.
- Include a call-to-action, such as a special offer, discount or free sample, if the prospect contacts you as a result of the direct-mail campaign.
- Follow up with all of your prospects with a phone call after they’ve received all of the direct-mail pieces.