Home | ASI Central Home | About | What is RSS?

Sponsored By:
Enter your email for updates:

Tip of the Day - Add Promotional Products to Your Shop

Filed under: Research

T-shirtsHot off the press! The Stitches State of the Industry 2012 is now live, and in it you’ll find tons of info and success strategies to keep your business profitable.

Today’s tip of the day comes from the Marketing Tactics section:

If you’re considering adding hard-goods advertising specialties to you shop, there are three areas you should look at, according to Jimmy Lamb, manager of communications and education for Sawgrass Technologies:

  1. What equipment is required for the products I want to decorate? “Hopefully, you can do multiple products with whatever equipment, say a pad printer for pens and markets, that you’re going to invest in,” Lamb says. “Also, sublimation is an easy, inexpensive way to do desktop digital printing for a wide range of products such as mouse pads, coffee mugs, plaques, signage, flip-flops, soft laptop sleeves and drink koozies.”
  2. What promotional items can I make real money from? “Part of that is quantifying what promotional products have reasonable margins for you,” Lamb says. “Go to an ASI Show (www.asishow.com) to learn more about the promotional products world. Immerse yourself, find out what products suppliers are offering to ASI members, what they’re charging ASI members for the products and what they retail for.”
  3. What will be my ROI? Lamb says decorators can expect to spend between $500 to $2,500 on equipment that allows them to imprint promotional products, so they need to estimate how long it’ll take the machine to pay for itself once they begin to sell and decorate promotional items. You can also survey your current customers to ascertain the demand for advertising specialties. – Shane Dale

7 Comments

  1. Chong Says:

    Excellent blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like Wordpress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Appreciate it!

    Friday May 11, 2012
  2. Pharmc559 Says:

    Hello! ceccebd interesting ceccebd site! I’m really like it! Very, very ceccebd good!

    Friday May 25, 2012
  3. Pharma964 Says:

    Very nice site!

    Friday May 25, 2012
  4. Pharmb386 Says:

    Hello! edecebc interesting edecebc site! I’m really like it! Very, very edecebc good!

    Friday May 25, 2012
  5. Pharmk482 Says:

    Hello! ccckgkg interesting ccckgkg site! I’m really like it! Very, very ccckgkg good!

    Sunday June 17, 2012
  6. Raymond Brookshear Says:

    Hi there! This post could not be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this write-up to him. Pretty sure he will have a good read. Many thanks for sharing!

    Sunday February 24, 2013
  7. Pok Lavigne Says:

    I’m still learning from you, as I’m trying to achieve my goals. I definitely love reading all that is posted on your site.Keep the posts coming. I liked it!

    Monday April 8, 2013

Leave a Comment



 

Home | ASI Central Home | About | What is RSS?