Filed under: Tip of the Day
If I thought good and long about it, I’d really have trouble determining which T-shirt of mine was my all-time favorite. See, there are just so many and are so unique — the simple, comfy pennlive.com logoed one I wear to the gym; the New York Rangers Stanley Cup Champions one I show off from 1994; or the stylish Les Paul Gibson guitar one I wear with a corduroy blazer — it’s just so hard to decide!
What they all have in common, however, is that they just so happen to be one one of the most popular forms of promotional products, second only to the pen, according to the Global Advertising Specialties Impressions Study.
T-shirts have mass appeal, and their popularity continues to grow. A recent article by Wearables magazine titled “The Ever-Growing World of T-Shirts” (by Marc Held, sales director at supplier Bodek and Rhodes) discusses just how flexible and adaptable the popular apparel has become, and provides some valuable advice on how to juice up your sales with them. Check this article out now, and in the meantime here are five ideas to sell them. Enjoy!
- First, think ringspun cotton. Soft is in, and it will give the T-shirt a very soft feel. One of my favorites (which is usually ringspun) is the pigment-dyed tee. It’s made to look like it has been washed many times and has a faded look. I always ask people, “How many navy T-shirts do you have?” This is something different that will stand out, and it’s a great idea for events, parties, corporate wear and resorts.
- It’s an election year. Why not suggest American-made T-shirts? In Presidential Election years, made in America sells four times more than in the average year. Think police and fire departments, education, political clients, unions and construction workers.
- How about fashion? Yes, fashion is here, and lines such as Next Level, Bella and L.A. T offer great alternatives to the basic T-shirt styles. Put one of these styles on top of the order, and your customer will wear it or give it to someone who will. I suggest burnouts or tri-blends.
- Don’t forget about organic. We will be talking about the environment forever. When the recession hit, organic did not go away; it just hibernated for a little bit.
- Finally, the performance T-shirt. Polyester is a favorite among many of your customers. Polyester does not shrink or fade, and it often wicks moisture, so it keeps you dry. Plus, over the past few years, the basic poly tee has dropped in price, and most decorators can easily print on poly.